The definition of video marketing is not complex. In fact, it’s rather simple: using video to market or market your brand, product or service. A strong marketing campaign incorporates video into the combination . Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
There Are 12 Types of Marketing Videos
1. Demo Videos
Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and the way it are often used or unboxing and putting a physical product to the test.
2. Brand Videos
Brand videos are typically created as a neighborhood of a bigger ad campaign , showcasing the company’s high-level vision, mission, or products and services. The goal of brand name videos is to create awareness around your company and to intrigue and attract your audience .
3. Event Videos
Is your business hosting a conference, round table discussion, fundraiser, or another sort of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.
4. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry may be a good way to create trust and authority together with your audience . Find the influencers in your industry — whether or not they share your point-of-view or not — get these discussions ahead of your audience.
5. Educational or How-To Videos
Instructional videos are often wont to teach your audience something new or build the foundational knowledge they’ll got to better understand your business and solutions. These videos also can be employed by your sales and repair teams as they work with customers.
6. Explainer Videos
This type of video is employed to assist your audience better understand why they have your product or service. Many explainer videos specialise in a fictional journey of the company’s core buyer persona who is battling a drag . This person overcomes the issue by adopting or buying the business’s solution.
7. Animated Videos
Animated videos are often an excellent format for hard-to-grasp concepts that require strong visuals or to elucidate an abstract service or product. For example, we created the subsequent video to market a key (intangible) theme from the 2017 State of Inbound report.
8. Case Study and Customer Testimonial Videos
Your prospects want to understand that your product can (and will) solve their specific problem. One of the simplest ways to prove this is often by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and the way your company helped solve them.
9. Live Videos
Live video gives your viewers a special, behind-the-scenes check out your company. It also draws longer streams and better engagement rates — viewers spend up to eight .1x longer with live video than with video-on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.
10. 360° & Virtual Reality Videos
With 360° videos, viewers “scroll” around to ascertain content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, like exploring Antarctica or meeting a hammerhead . Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like Oculus Rift or Google Cardboard.
11. Augmented Reality (AR) Videos
In this style video, a digital layer is added to what you’re currently viewing within the world. For example, you’ll point your phone’s camera at your front room and AR would allow you to ascertain how a couch would look within the space.
12. Personalized Messages
Video are often an ingenious thanks to continue a conversation or answer someone via email or text.These videos create a pleasant , unique moment for your prospects and may drive them further down the purchase journey.
DMC Online is the Video Marketing Company in Kochi which promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
DMC Online 