Digital marketing company in Ernakulam, Kochi–DMC Online helps small businesses engage customers through digital Marketing services. With our workable digital marketing approach we deliver reliable solutions to growth of brand awareness.We are the best Digital Marketing Company in Cochin, Kerala, India. We provides the full service digital marketing company, providing a full range of services to clients in Kerala,India and abroad. We offer perfect Digital Marketing services that help websites increase their organic search score highly which will result in highest rankings. We targeting on highly competitive and goal oriented keywords would be an effective way to gain more conversions. We Digital Marketing Agency in Kochi, Kerala offers SEO, Social Media Marketing and Web designing Services.
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Benefits Of Digital Advertising For Small Business
A small business starts out with one main goal in minds: to grow. to try to to that, they have to form people conscious of their brand, products and services. to urge their product or service out there, they have effective digital advertising strategies. The question now’s which advertising strategy to use. Perhaps the simplest answer is that the one that most closely fits the vision and goals of the corporate .We’re close to discuss a number of the various digital advertising campaigns you’ll have, but the overarching key-point is here is that you simply want your campaign to align together with your goals. for instance , we wouldn’t recommend investing all of your ad budget into a campaign that grows your followers, if your biggest and most immediate goal is online sales.
1.Email Campaigns Email campaigns got to be a requirement for little business advertising campaigns. At the forefront are email newsletters, which are very easy to line up. You place an opt-in form on your website so potential customers will know the newest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.The other sort of email marketing campaign may be a drip sequence campaign, which may be a little more complex. This campaign works if you have already got a lively , existing email list or customer list.
Drip sequence campaigns allow your emails to be automatically sent out supported certain actions the user did or didn’t take. An example of a drip sequence campaign is that if someone added your product to their online cart but didn’t inspect .An email are often automatically sent them reminding them of the merchandise and prompting them to see out. Choosing between a newsletter-based email marketing campaign and a drip sequence campaign just depends on the character of your business and what makes the foremost sense for you at this point .
2.PPC (Pay-Per-Click) PPC ads became a standard and effective digital advertising strategy, but they will even be very expensive. In short, PPC allows your website to rank within the top paid program results surely keywords people are searching on Google.If your business is using keywords that are considered popular (and other businesses are competing for them), then prepare to spend some top dollar for it. But if you would like to avoid that and still use PPC effectively, you’ll always use the cheaper longtail keywords.
3.Content Marketing Content marketing may be a great choice to drive traffic also as engagement. during this campaign, you’ll use almost any quite content that you simply have.Depending on what you’ve got or what you would like to use at the instant , you’ll accompany blogs, infographics, videos, and more. Your content goes to be driven by your keywords. So what you actually need here is content that’s rich in keywords without losing its quality.The primary drive for your content is your blog post. So each post needs those quality longtail keywords which will drive traffic and leads. The key’s to return up with and use great keywords. you’ll come up with these on your own, otherwise you can use tools for locating great keywords.
4.Social Media We all know the facility of social media. It offers unmatched reach that other platforms find hard to rival.Let us be clear about one thing, though. For social media outreach to figure , you would like to possess the willingness to take a position in it. and that we are talking both time and money here.Depending on which platform you select , they’re could also be organic options, or it’s going to be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to assist you accomplish your goals on social media.
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Get An Insights Of PPC (Pay Per Click)
Pay-per-click is an internet marketing model that charges advertisers each time someone clicks one of their ads. Search engine ads are the foremost common sort of PPC and provide advertisers the chance to bid on ad placement in programmatic auctions.
Benefits of PPC Marketing
You can target exactly the audience you want. It yields impressive returns It brings in better qualified leads. Building a Keyword ListYour keyword list is the crux of your PPC strategy, so it’s critical you dedicate time and effort to keyword research. And because trends can change, it’s also important you do keyword research often to make sure you’re not missing opportunities to drive traffic to your site. Here are three tips to keep in mind as you begin building and refining your keyword list:
1. Keep it relevant. Just because a keyword will drive traffic to your site doesn’t mean you should include it in your list. Paying for irrelevant keywords will attract visitors who are unlikely to convert, and that’s a surefire way to blow your budget and see little in return. Make sure the keywords you select are highly relevant to the merchandise or service you offer and employed by people seeking the solution you provide.
2.Make it comprehensive. Include all relevant keywords and variations of keywords frequently searched by your primary audience. And be sure to add long-tail keywords, which are not only more specific but also often much less expensive.
3.Create a negative keyword list. Another way to help eliminate wasted ad spend is to add negative keywords (irrelevant keywords you don’t want to be associated with your ads). By creating a list of negative keywords, you can ensure your ad will not be displayed when someone searches terms unlikely to result in a conversion. For example, if your website sells only sunglasses, you might include words like “bifocals,” “reading glasses,” “prescription” and “contact lenses” in your negative keyword list.
Driving PPC Lead Generation and Conversion
Some organizations create thorough keyword lists and still fail to see the results and return on ad spend (ROAS) they’d like to see from their PPC campaigns. Here are a few things you can do to help increase your conversion rate:
1.Identify a clear goal. Are you hoping to build brand awareness? Or are you looking to reach prospects who are further down the funnel and ready to buy? Before you start building a campaign, determine what you’re hoping to accomplish. This objective will influence everything from the copy you use to the audience you target.
2.Write irresistible ad copy. Composing ad copy that captivates prospects is an art form, and it takes practice and testing to get it right. But your ad copy is what earns clicks, and you can’t drive conversions without first driving clicks.
3. Create user-friendly landing pages. Creating great ads is only half the battle. Once a visitor arrives on your site, you need to make sure you’re providing an experience that drives further action. By creating custom landing pages tailored specifically to each of your PPC campaigns, you can ensure the messages align. Be sure the page is also clean, simple and includes a clear call to action.
4. Test, optimize, repeat. Always launch multiple variations of a billboard and keep an in-depth eye on the results. Over time, you’ll learn what works and what doesn’t, and be able to replicate your successes. The more you test and optimize your ads, the better your ads will perform, and the higher your returns.
PPC is a prominent part of Search Engine Marketing. Our PPC agency in Kochi will stay consistent with your goals and provide you the best digital marketing services.AI In digital marketing and its uses
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
Moreover, they must be positioned to respond with relevant, personalized content that speaks directly to the stated need—regardless of device or platform. In fact, real-time marketing (65%) and omnichannel delivery and engagement (52%) were identified as the top two near-term marketing priorities in an Econsultancy/Resulticks survey of more than 340 enterprise brands.
This massive influx of search and customer interaction data cannot possibly be analyzed and activated in real-time without automation. But make no mistake, automation is no longer about having machines simply perform redundant tasks for us. The power of artificial intelligence has given our SEO and marketers the power to analyze information, make decisions, and even carry out optimization tasks, freeing up time for SEOs to focus on the more creative and strategic elements of each campaign.
How can you use AI in your SEO strategy to gain greater insight, respond in real-time, and increase your relevance to the ask?
Gleaning customer insights from search data
Artificial intelligence can enable SEOs to quickly reap the most impactful insights from otherwise insurmountable datasets. As search data has become increasingly complex, it’s become a rich source of insight with value across the organization:
- Search queries can tell us what the customer needs, how they feel about it, what problem or pain point has led them to search, and more.
- Zero-click – behavior on search results pages (SERPs) and interactions with local listings can tell us when customers quickly found their answer and converted to a phone call or in-store visit.
- On-site activity can tell us what stage of their buying journey a customer is in, what information gaps still exist, what topics they want to learn more about, what reservations they may have about completing the transaction, and more.
- Demographics – high-level trends, traits, and characteristics can add depth and color to buyer profiles.
- Transactions – purchase history, interactions with in-store beacons, offers redeemed, and third-party profiles from credit cards, for example, help fill in the gaps and build a more robust understanding of the customer.
- Social media, email, and other ongoing conversations can help us understand specifically what messaging resonates, which offers or content trigger a conversion reaction, and more.
SEO holds the key to the bulk of this data that is used not only for informing marketing campaigns and targeting but for improving the product, customer service, and loyalty. Customer data has the power to transform the entire business, which puts SEOs in a pretty enviable position—if they can share and communicate these insights with the parties who can benefit from them.
Your CEO doesn’t want to see ranking reports; they want high-level insights that can inform the direction of the company. Front-line customer service teams don’t need to get into the weeds of an SEO audit, but they do need to understand what specific pain points and friction in the customer journey exist so they can more proactively address those.
AI-powered insights ensure reporting with speed and precision. Technology can be trained to recognize patterns in data and even dig into many layers of data, pinpointing opportunities and challenges you would never have uncovered otherwise. And marketers are not only seeing success stories in SEO: more than 31% of respondents in a BrightEdge survey found that AI helped provide a better understanding of the customer. (Disclaimer: I’m the COO at BrightEdge).
Using AI-based automation to improve SEO performance
This is really the power of the AI layer in SEO. We’ve long used automation to save time and reduce labor, but AI-based automation can improve SEO’s performance, too.
AI-powered paid media bidding was perhaps one of the best-known early uses of AI in marketing. Knowing this, SEOs can work closely with paid media teams to ensure good exposure while eliminating cannibalization, duplicated efforts, and wasted spend.
That same underlying AI technology can now power real-time content optimization and personalization, as well. SEOs have the ability to automate repetitive tasks such as link building and auditing. But you can also program your AI-powered SEO tools to trigger optimizations based on consumer behavior, interactions with content, specific search queries, and more.
Conversational bots, for example, can “learn” and improve their accuracy as they “get to know” your audience. Personalization engines can detect patterns and structure in your traffic and begin to predict which product or content recommendations may perform the best. And as those interactions take place, they continue to analyze, learn, adjust and perfect.
What incorporating AI into your SEO strategy gives you is the benefit of scale, even if you’re a one-person operation. Think of AI as a silent partner—a data-obsessed, completely geeked-out partner who never sleeps, is always on, and does the analytical work of a team of hundreds.
AI isn’t out for your job; it will free up your time and mental energy to focus on your more creative, strategic SEO opportunities. It will support you as you make the pitch for more SEO budget, present multi-channel recommendations to your CMO, and in some automated cases do a lot of the heavy lifting for you so you can focus on creative and digital strategy.
To know more about digital strategies and services contact our Digital marketing company Kochi
Tips in Using Facebook Ads for Ecommerce
As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for e-commerce can be very helpful for any shopping business.
If you’re not running Facebook ads now, the probabilities are good that you’re missing on a lot of opportunities to make money.
To help you out, we have listed some of the most effective tips that you can use when coming up with strategies for running Facebook ads.
Proven Tips in Using Facebook Ads for Ecommerce
With over a billion users, using Facebook ads for e-commerce is a literal goldmine for businesses. And with such a huge number of users, the reality is that almost everyone is using it to their advantage. So why not join in and reap the same benefits yourself? Here are a few ideas that might help boost your Facebook ad strategies.
TIP# 1: Utilize Multi-Product Advertisements
As the name suggests, the multi-product ads will allow you to showcase several products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:
- This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
- It can be used to showcase the various features of a product.
- It gives more options to customers.
More importantly, there are indications that multi-product ads really work. This type of ad is actually more efficient when compared with other types. According to a study, companies experienced up to a 300% increase in their click-through-rates after they used multi-product ads.
Also, here are some more interesting figures from an Adobe study:
- The CTR(Click Through Rate) increased from 50% up to 300% of brands who used multi-product ads.
- The CPC(Cost Per Click) decreased by up to 35% because of higher engagement.
- It resulted to more efficient CPA(Cost Per Acquisition).
However, not all companies that use Facebook ads of this sort will experience that rate of increase in their CTR, as there are still other factors that should be considered but the number is still significant and should be food for thought for any business owner. And it is a great way to start how you can exploit the opportunities offered by Facebook ads for e-commerce.
Tip #2: Run Retargeting Campaigns
If you have been running your e-commerce business for some time now, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of internet buyers find yourself abandoning carts.
You don’t need to be a rocket scientist to see that it’s a pretty huge number!
Interestingly, only 8% of those who ended up abandoning their carts will come back. That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them.
So, what do you do in order to get them back? This leads us to our second tip on this list of using Facebook ads for e-commerce. You should run a retargeting campaign. By using retargeting campaigns you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one.
It makes sense for you to use retargeting campaigns. If you spend time and money on new people to convince them to buy your product, then it should be worth it to work on those who are already interested in what you are selling. They might not be as hard to convince when you think about it.
You can run retargeting campaigns together with coupons, discounts, and other enticing offers.
Tip #3: Make Sure You Use Conversion Tracking Pixel
If you’re not aware of what a Conversion Tracking Pixel is and what it can do, then you’re missing out on a great deal. A Conversion Tracking Pixel is a code that is used for tracking the behavior of those who visit your site.
It allows you to track the number of conversions you receive from your advertising campaign.
Conversion Tracking Pixels can also be used by Facebook in order to improve campaigns and target the right audience for your ads. In other words, another fantastic way to use Facebook ads for e-commerce purposes.
When you place Conversion Tracking Pixels on the checkout page, you will be able to get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately.
But this step should be taken way ahead before you actually run your campaign. By doing so, you will give Facebook enough time to learn more about the people who are converting. Sort of giving them a heads up just so they will know about those who will convert ahead of time.
Tip #4: Use Video Advertisements Whenever Possible
If you are planning on other ways of using Facebook ads for eCommerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light bulb moment that points you in a new but successfully familiar direction.
Also, videos are a lot more engaging in general. They are not as dull as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most Facebook users end up watching videos on the platform daily.
The way that videos on Facebook have been set up is that they play instantly once a user scrolls over them. That catches the attention of users. And that’s what you want, to catch and then hold their attention. That’s the perfect way to use Facebook ads for e-commerce if you ask us.
Of course, you would have to make sure that you create your video ads correctly. Using these types of ads will not automatically mean better ROI for you.
Your videos should be formatted correctly. They should showcase your products in action or show the best features. Also, this is our chance to be creative with how you come up with the video.
Tip #5: Offer a Discount
This is actually a must-do step regardless of the type of platform you are using for your ads. But it is also extremely effective as one of the ways to use Facebook ads for e-commerce. People love discounts and someone who is not actively looking for the product you are selling might end up purchasing it just because of a discount offer.
You can create advertisements that highlight the discount offer specifically. If you have a new product, for example, you can create an introductory discount offer to your customers.
You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run. The last thing you want is to undermine your own business in exchange for some short term success.
By using the Offers feature on Facebook ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook in order to take advantage of your offer.
Once a customer clicks on the ad for the offer, they will get a code that they can use. Now, another advantage of this method is that you can show the number of people who have taken advantage of the offer.
This so-called social proof is a great way of convincing people that they should grab your offer. If others are enjoying the benefits of the offer, then why shouldn’t they? That’s the mindset that you would like potential customers to have.
Tip #6: Boost a Past Post
It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little more wary or careful than usual, then no one is going to blame you.
That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for e-commerce successfully. You can use this feature in order to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.
Using this feature, you can choose to promote to those who have already liked your page or to a new audience. Both options have advantages and disadvantages.
The great thing about this ad feature is that you are almost guaranteed to get results through it. After all, the past post already has a track record of success.
Tip #7: Use Posts That Are Not About Selling
Your goal with your e-commerce business is to sell your products but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for e-commerce, then? There’s actually a good reason for it.
People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware of your brand.
If you’re not going to sell on your ads, then what can you promote there?
One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting.
Just make sure that the event has a real connection with the nature of your business.
If you’re selling clothes, then maybe you can host a fashion show. If you’re selling skateboarding accessories, then you could create a skateboarding competition. Creativity is the name of the game here and you should have fun figuring out the best way to sell without seeming to.
Tip #8: Improve Your Brand Identity
Incorporate your branding into your social content as much as possible to improve your brand identity.
But what exactly is a brand identity and why is it so important?
It’s how your brand, business, and products will be known and perceived by customers. Once you have built, a solid identity for your brand, people will instantly recognize it.
You must be careful when considering what identity to create as it can backfire. If you do not have a graphic designer on staff, strongly consider hiring a graphic design agency.
Use posts to show the audience what your brand is all about. It helps if you have some sort of advocacy that you can identify with. That will make it easier for people to somehow have a connection with your brand without it seeming forced.
Not a Guarantee But a Big Boost
These are just eight tips that you can follow when using Facebook Ads for e-commerce and to help give your business a boost. Using these tips will improve your chances of getting more sales and improving your ROI.
Just because an initial attempt is not successful, it does not mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formula. That’s why it’s important that you consider all of the tips and ideas that we listed here.
Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It is worth your time and money to invest in it.
For the best Social media marketing services contact DMC Online’s Social media marketing team
DMC Online 