social media marketing

We would be discussing during this article everything that you simply got to realize Directory Submission.

Long before Google, Yahoo, and Bing were noticed by people, people used to get relevant information from respective directories. These procedures are even followed now, if not by the users but by the search engines. Hence proper backlinks to your website from quality directories help in improving your webpage ranking. Ultimately the aim of every website is to drive traffic to its website and ultimately get noticed by the search engines. But however, stepping into the highest position within the list of search engines takes quite a lot of time and energy.

It is then one approach for directory submission so as to enhance the web site ranking.

SO, WHAT IS DIRECTORY SUBMISSION?

Directory Submission is that the process of submitting the URL of your blog or website into various web directories such the page authority and therefore the page ranking of that directory will be shared by your website.

WHY?

Why would one go for Directory Submission?

Easy access to users
Gain page ranking
To improve yourself in search engine position.
Now we’ll see the method involved in Directory Submission.

DIRECTORY SUBMISSION PROCESS

1) The first step is to search a list of directory submission sites. You will come across various SEO friendly sites.

2) Before you select a directory, there are few things you need to take care of, such as Directory Submission Process-300×230

Whether the directory is SEO friendly
Check the page rank, page authority and domain authority.
Whether the directory is cached and indexed by Google.
The directory with zero active links is good for nothing.
Also avoid taking directories from an equivalent IP address.

3) Now that you have made up your mind with the acceptable directory choose the category like paid or free version. For beginners we recommend to try with the free version.

4) Once you’ve got found the acceptable directory click on Submit Your Site link at the highest right corner.

5) Fill in the details given in the form and submit the form when you are done.

6) If it’s a reciprocal directory, copy the source code given within the form and paste in any of your page within the HTML part.

And then you are done.

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Benefits of Guest Blogging and it’s Importance

10th Jul 2020 Aiswarya Thampi

Hai guys, here I’m planning to talk about what’s Guest Blogging and what are the main Benefits of Guest Blogging?

WHAT IS GUEST BLOGGING?

Guest Blogging is always known as Guest Posting. It is the approach and practice of publishing a blog on another blogger. In simple, it is a measure to develop relationships, links, authority, and larger exposure. Guest Blogging may be a content marketing and SEO technique where someone writes and publishes a blog post on a 3rd party website.

7 BENEFITS OF GUEST BLOGGING

Get Quality Traffic
Build Your Online Influence
Improve Domain Authority
Develop A Search Engine Authority
Improve Your Writing
Helps You To Build Your Social Media Profile
Build Your Subscribers

GUEST BLOGGING BENEFITS QUALITY TRAFFIC

The important advantage of Guest blogging and why a lot of individuals are spending their time in it’s the standard traffic it sends. Your guest posts or blogs are published on. So many big blogs within the blogging and make money online especially and apart from the opposite benefits involved, one advantage of these is that the quality traffic it sends. Most of the time you can get visitors fewer visitors and sometimes get more visitors from writing a single guest post or blog on a big blog

BUILD YOUR ONLINE INFLUENCE

Build your online influence is another advantage of guest blogging. When I mention the influence I had such as you to understand that I’m not talking about expertise or authority. I am talking about real influence, which may be positive or negative, and which features a lot to try to to with what percentage people you’ll impact.

GUEST BLOGGING IMPROVE DOMAIN AUTHORITY

Build domain authority is one of the chief benefits of guest blogging. It helps to create your name and increase your domain authority

DEVELOP A SEARCH ENGINE AUTHORITY

Build program Authority is nearly an equivalent because the previous advantage. It helps to build your search engine authority.

IMPROVE YOUR WRITING

One of the prime benefits of guest blogging. Submitting your guest blogs to a particular blog and the blogger replied that he can’t even determine whether the post is good or bad because he can’t read the post that your writing is so bad. And you made up your mind to submit the post to another blog, but after giving it a second thought you considered the fact that there might be some truth to what this blogger is saying so you reread and edited the post, and it had been published.

HELPS YOU TO BUILD YOUR SOCIAL MEDIA PROFILE

Guest blogging is a great and effective way to set up your social media accounts Twitter, Facebook, Youtube, etc.

BUILD YOUR SUBSCRIBERS

A great advantage of Guest blogging is gaining subscribers to the assistance of Guest Posting. In a single day, you can increase your subscribers fastly.

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Organic Search Engine Optimization: 10 Steps to #1 Google Rankings

9th Jul 2020 Aiswarya Thampi

Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily.

There are several measures you can take to help your website grow in search rankings. Most of them are fairly easy to do. But why take the time and effort to learn how to rank higher on search engines if you’re already using ads, social media, or email marketing?

With organic search engine optimization (as opposed to pay-per-click ads) people will more easily find your website on search engines while they are looking for a product or service you provide. Making it more likely that they will convert from visitor to customer. No one searches for a product or service that they don’t want, so they’re already in the mood to buy. You just have to stand out among the competition. Additionally, when you rank on the front page of a search engine, you are showing potential consumers the legitimacy of your products or services because of your high ranking.

Results don’t happen overnight – organic search engine optimization takes time, patience, and consistency. There is certainly no guarantee that you will be in the number one spot on a search engine results page, or SERP, but with this guide you will have a better understanding of how to grow your website in the rankings.

Let’s take a look at 10 steps you can take to make sure potential customers are finding your website through organic search engine optimization.

Steps for Organic Search Engine Optimization

1. Understand what customers want and why they might come to you.

This is important before delving into the world of organic search engine optimization. Figure out the types of words and phrases, called keywords, your consumers use when looking for your product or service on a search engine.

Save the terms you come up with in a list – this will be a great place to start when beginning your keyword research. It’ll be super helpful to go ahead and put your keywords into an Excel document or Google Sheet. This way, when you’re performing keyword research, you will be more organized.

What are the most popular services you offer? What need does your service fill? Consider a wide array of both similar and diverse terms to get you thinking about how people are using search engines. One way to get more ideas is to type in relevant phrases into Google and look at the related searches that drop down before you search.

2. Perform thorough and diverse keyword research.

This step is extremely important and will help you figure out what words and phrases people are using to search for your products and services.

There are a few things to look for when researching keywords: monthly searches, keyword difficulty, and competition.

The monthly volume of searches entered on keywords can be found with a few different methods. If you have a Google Ads account, you can use Keyword Planner for this step. If you don’t, there are a few free sites out there that will give you similar numbers. Obviously, if a keyword has higher monthly searches you’ll want to keep it in mind. However, that also might mean that it has a higher keyword difficulty and fiercer competition.
Keyword difficulty is a number that lets you know how difficult it will be to rank for a certain keyword. The higher the number, the more difficult it will be to rank on that keyword. There are a few sites online that will tell you keyword difficulty of a word or phrase. Record these numbers in your Excel document or Google Sheet that you made earlier.
An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.

3. Understand the localized keyword searches.

An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see the results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words and shows you listings from businesses that are close in proximity to you.

Many people also search specifically for services within their area. Utilizing keywords such as “wedding photography Atlanta” instead of just “wedding photography” can help you face local competition better. Setting up a Google My Business page is also a tool that will help your business pop up in localized searches. It’s free to set up and requires a physical address for your business.

4. Research competition.

Search the keywords you’ve chosen and see what websites come up. Are they using the keyword in their website copy? How many times? This will give you a clue for how many times you’ll want to use that keyword in your website copy when you start implementing changes for organic search engine optimization.

One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. DA and PA are two of several factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks).

While there isn’t much you can do about how long your website has been around, it’s important to note this factor if you ever want a new website for your business. It’s more beneficial to keep an old domain and redesign the layout than it is to start from scratch. A page’s authority isn’t always the same as the whole domain’s authority, but they’re determined in the same way. New web pages on an old domain will still have the domain authority to back it up, but their page authority will start out at 1.

Popularity of a website or page can be increased by upping the number of links to your page, called backlinks. Links to your pages from authoritative sites indicates popularity and trustworthiness.

Find a website or browser extension that will tell you the domain authority of a URL. This way, you can accurately look at your competition and see if your domain authority can stack up to the competition, or if you need to start working on your links.

5. Implement keywords in your on-site copy.

So now you have picked your keywords with the above steps in mind. Now it’s time to figure out which pages of your website you want to optimize for higher search engine results.

The home page of your site is usually a good place to start. It typically holds a wide array of information about your product or service and will lead the website visitor to where they want to go. However, if you have other informative pages on your site that you think would be more helpful, you may want to choose one of those pages in addition to, or instead of, the home page.

Keep in mind the number of times your competition uses the keyword you’re going for on their pages. You can find this by a simple control/command + F search on their webpage. A good rule of thumb is to have each keyword you’re trying to rank for used in your website copy at least 5-7 times per page.

One practice to avoid is keyword stuffing. This is when you insert your keyword in places where it doesn’t make sense, just to have it in your copy as many times as possible. Try to write copy that makes it easier to insert your keyword rather than just trying to cram it as many times as you can into a paragraph.

6. Update your HTML.

While you are updating your website’s copy, you’ll also want to implement changes in your HTML – specifically, in your H1 and H2 title tags, as well as your meta descriptions and URLs. You’ll want to put your most relevant keywords in these sections of your website HTML. Search engines take into account the words in these sections of your website’s HTML when listing out relevant webpages in a search result.

H1 and H2 title tags are names for the two most important types of titles in your website. H1 tags are your main titles – usually large or bolded on a website, and at the top – and H2 tags are secondary titles that clarify your main title, or might be the titles to different page sections. To utilize these sections effectively, you can use the format “Business | Keyword” as your H1 tag. For example, if my business name was “Emily’s Images” and my keyword was “Atlanta wedding photography,” my title would look like “Emily’s Images | Atlanta wedding photography”.

A meta description is a short blurb about the particular page of your website. This is a great place to insert keywords easily. However, you also want to include helpful information for potential site visitors to draw them into clicking on your website. This blurb will appear in search engine results pages under your H1 title tag and URL of your webpage.

Utilizing keywords in your URLs will also help with your rankings. Unfortunately, there isn’t much you can do to change the home page URL of your website without your domain authority being reset. However, each additional page you add is a place to insert a keyword, as long as it is relevant to the actual page content. We’ll go over blogging shortly, but URLs of blog posts are a great place to use your keywords.

7. Build your links.

Links are an important part of organic search engine optimization. Using the copy on your site to link to other relevant pages on and off your site will increase the number of links.

Inbound links are links that keep viewers on your website. You can link to your blog posts and other information pages or service pages, for example. Search engines use links to discover new pages, as well as to determine how a page should rank, so don’t skip over this process.

While inbound links are important, backlinks are just as important, but a little more difficult to acquire. We already went over how backlinks are important for building your domain authority, but the process to acquiring them can cost you hundreds. If you don’t have a budget for backlinks, try building relationships with other relevant quality websites that will link to your webpage.

The quality of your inbound and backlink anchor text is important to note as well. Anchor text is the text that is used to hyperlink to another website. The anchor text should relate to the content of the page. Never use anchor text that just says “click here.”

Also, for outbound links, always link to relevant sites and topic from respected, credible websites. What does this mean? For instance, a link from a respected and well-established site such as BBC is better than a link from a friend’s personal blog. You see, relevant backlinks will be preferred by search engines, so should you.

8. Start blogging.

Writing blogs for your website not only helps with organic search engine optimization, but it provides valuable information for your potential customers and website visitors, among other things. Writing blogs about the industry you service will provide a place for you to insert your keywords plenty of times, while keeping the information relevant and helpful. On top of that, it makes your business look like an industry expert. A well-written blog makes you look more credible because of your level of expertise. Blogs that optimize for keywords will ideally be anywhere from 500 to 2,000 words, but not everyone has the time to crank out blogs that size every week. However, posting shorter blogs still provides value to your client base and potential customers.

In addition to keywords, be sure to include several inbound links in your blog posts. Blogs are typically a great place to include links to your other blogs, your service pages, and more.

If you want to drive traffic to your website using blogs, but don’t have the time to commit to writing blogs, hiring a full service digital marketing agency to assist you with your content strategy is the way to go.

9. Track your rankings.

By now you’ve done your keyword research and you’ve optimized your website content to reflect the keywords you’re trying to rank for. Now you’re ready to sit back and watch your website rankings grow. How will you know if your efforts are successful?

Tracking your keyword rankings is the best way to tell if your work is being rewarded.

Additionally, knowing how your SEO is performing can help you make the necessary changes over time to keep your rankings high. Look around for a keyword tracking tool to help you track how your SEO is performing. It’s typical for your ranking to fluctuate from week to week and even day to day. Look for a general upward trend from month to month that shows that your efforts are successful.

10. Don’t go it alone.

Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization.

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3 Effective Ways to Leverage Pinterest Marketing

19th Jun 2020 Mincy Johnson

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.Here are three ways you can tap into the huge opportunity called Pinterest marketing and expand the reach of your business, regardless of the niche you are operating in.

1.Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple thanks to use Pinterest is to create and grow your brand authority. Which can help you get more of your prospective buyers to trust your brand and do business with you.
It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your brand and lead them to buying from you.For example, if you’re within the beauty niche, you’ll create Pinterest boards that help and educate women curious about getting a complete makeover. This not only allows you to strengthen your brand, but also lets you promote your products in a creative manner.
The best part is you don’t have to produce all the content yourself when pinning. You can take a mix and match approach by sharing from various other authoritative sources, which helps you showcase your industry knowledge to followers.

When you build your authority this way
Building consistent trust with your target audience and strengthen your relationship with them.
Experiencing a higher level of customer loyalty, which can translate to repeat sales in the long-run.
Getting more referrals from happy customers and prospects who turn into your brand advocates.

2.Grow Your Reach
Let’s face it, every business wants to increase its reach, because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback. Pinterest features a highly accessible community that you simply can leverage to succeed in bent a much bigger set of your audience.In order to actually grow your reach the right way, you need to have a strategy up your sleeve.One such strategy is leveraging group boards. The idea is to travel out there and connect with popular Pinterest users who have managed to create an enormous , loyal following. And then collaborate with them so that you can get your content in front of the right audience.This “joint venture” allows both the parties to benefit. You get a higher degree of exposure and build your authority by partnering with a relevant brand from your industry. And they get to share more value with their followers.
Now, if you want this collaboration to bring results, you have to get in your prospect’s shoes and look at things from their perspective. Their followers should be relevant to your content and vice versa. This joint venture should make sense at all levels.

3.Increase Your Traffic
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to get relevant website traffic, Pinterest can leave many of those methods within the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined.
Pinterest users that are successfully using the platform for marketing skills to pin great visuals.

They don’t share images just for their visual appeal, but also because they’re valuable pieces of content that:
1.Solve a real-world problem and offer an effective solution
2.Inspire people to take positive set of actions
3.Offer something that is worthy or desirable
4.Appeal to a certain interest/activity
5.Are unique and creative in their own way

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5 Simple Powerful Tips to Get Your Pins Noticed

18th Jun 2020 Mincy Johnson

If Pinterest looks like a platform that would work for your business, then you need to ensure that you’re not aiming in the dark. In other words, you have to take the needed steps to ensure your pins get more exposure.Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time and resources with Pinterest marketing.

Given below are four tips to help you do so:

1.Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.So make sure you optimize the following to get the most out of your Pinterest marketing efforts

Your Name
Your Pinterest user account name shouldn’t be treated like just another name. It’s an important element that can help you appear in relevant searches, but only if you optimize it well.People searching on Pinterest use various types of terms. Your aim should be to appear in search for the term that is more relevant to your brand, and is also popular.When you have zeroed on such a keyword, add it to the end of your brand name. This way you’ll have a better chance of people finding your Pinterest account when they search.

Your Boards
No matter how good your Pinterest boards are, they’re not going to benefit your marketing campaign if your target audience doesn’t get to find them.Try to use your primary keywords in the titles of each of your boards. While people may not find all your boards through the search option, you’ll still increase your chances of getting found by the right people.

Your Pins
Think of your Pin description as a quick intro to your visual. Using the right keywords in your Pin description can help you show up in the search results more often.A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you list a popular keyword suggestions that people are using to search on Pinterest.

2.Maintain Day-to-Day Consistency
When it comes to pinning, a lot of brands make the mistake of being irregular with it. Pinning consistently can help you in two ways:

1.Get more people to find your pins, which means more exposure and traffic.

2.Boost the number of relevant followers to your Pinterest account that actually like your content.

Now, maintaining consistency can prove to be a challenge for busy brands that are also focused on other marketing activities. In such a scenario, you should at least try to pin five to ten visuals in a day.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level. As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.Once again, being consistent means pinning the same amount of pins everyday. Whether it’s 10 pins or 30 pins – there needs to be a balance. Because that’s exactly what your followers expect from you.

3.Experiment with Timing
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Finding the optimal pinning time differs from brand to brand due to various factors. Which is why it makes sense to test and use the data you get to pin at the right times. You should keep an eye on how your followers (and non-followers) respond to your pins at different times.

4.Use high quality images
Let’s face it, Pinterest is almost the same as Instagram. It’s all about the visuals. Pinners usually go here to find ideas or inspiration for almost everything. And having high quality images is the key to selling your brand in this platform. It’s vital for these images to be enticing.
These are some tips that you can try:
If you’re selling beauty products, clothes, accessories or footwear, you should use real people to model them in everyday life setting. Also, don’t forget to highlight the product in your model’s pose.
And if you are selling home decor, furniture or goods, it’s best to capture their photo in a home setting. This will help the users to imagine what it will look like in their home if ever they decide to purchase it.
Always ensure that the images are captured from the best angle and of high quality.

5,Repin Older Pins
Gaining targeted followers to your Pinterest account is only one part of the equation. The other part is to actually get them to see your pins. The fact is, not everybody is going to notice every pin you post. Which means, you need to go beyond regular pinning to get your pins noticed and clicked upon.An underrated way to do this is to repin content that you previously pinned to your account.

Many of your new followers will be eager for great content. When you repin older pins that have already garnered a good response, you’re delivering proven value to these fresh followers.

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Use Pinterest As A Marketing Tool

17th Jun 2020 Mincy Johnson

When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work.However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most underrated social media platforms available for marketing.

What Exactly is Pinterest Marketing?

Pinterest is a social media site that is based on the idea of sharing visuals. Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Which also makes it one of the biggest search engines for visual content.Images and videos that users upload (along with their links and descriptions) are known as pins. Pinners have the choice of neatly organizing their pins into virtual bulletin boards, also called pinboards.Users can customize and theme their boards, which can then be followed by other users. You also have the option to make your boards private or public.

Now, when it comes to sharing visuals, you have three options:

Manually upload and share visuals along with their links/descriptions
Repin and share visuals that you discover through your feed
Repin and share visuals that you find via search

Why Choose Pinterest Marketing?

Unless you’re living under a rock, you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it a stimulating option is that the incontrovertible fact that people using the location are literally engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.

3 Effective Ways to Leverage Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.

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Email Marketing Tips For Click-Throughs

12th Jun 2020 Mincy Johnson

1.craft interesting, related subject lines for your emails.
According to a study by Business2Community, 47% of email recipients opened an email based on the subject line. Typically, it is suggested that you keep your subject line to forty-three or fewer characters so the full subject line can be seen in mobile.

2.Don’t buy email lists.
While it may be tempting to purchase email lists to reach more potential customers, it generally won’t result in the conversion rates you are hoping for.The beauty of email marketing is that your audience has at some point provided you with their email address, whether it be through a newsletter signup on the website, providing an email in return for a coupon, white book or other piece of content, through a customer loyalty program, or other method. In other words, they are a receptive audience. This is not the case for cold emails.Instead, consider options to grow your email list organically through your website, social media, and other marketing methods.

3.Send a welcome message to new contacts within a day.
As mentioned above, welcome emails have an average open rate of 82%! Reach out to these new contacts within a day while your business is still fresh in their minds.This is a great opportunity to introduce yourself and make email recipients aware of any current specials, services, or offers. You can set up an automated email workflow for this—just be sure that your welcome email content is always up to date

4.Make your sender address a person.
Studies show that emails sent from an actual person are more likely to be opened (and not routed to spam filters). This is because people are more likely to trust emails

5.Keep your email copy short and sweet.
The average email has about four hundred thirty-four words (AWeber). With recipients receiving record numbers of emails per day, it is usually beneficial to keep it short and sweet with compelling messages that stand out. This gives readers the opportunity to quickly decide on whether to take action or not.Ultimately, your email length will depend on your business goals, but generally the more concise the better.

6.Include Calls-To-Action in your emails.
What action would you like readers to take? Every email you send should have a goal. Whether it’s to go to a page on your website, download a bit of content, redeem a coupon code, or other action, make it clear in your email.To accomplish this, include links within your text as well as a call-to-action button. Text links should stand out and add up within the context of your email.

7.Check the mobile view of your email campaigns.
Since roughly half of email recipients will open your emails on mobile devices, it makes sense to optimize your emails for mobile viewers. Here are some considerations:
Make sure text isn’t getting cut off.
Check that images are viewing properly.
Make sure text links stand out and your call-to-action button is large enough to be clicked easily.
Ensure that your email template is responsive.
If you’re using MailChimp or an identical email marketing service, mobile compatibility should be a non-issue, but a custom template could require adjustments.

8.Follow CAN-SPAM rules.
In 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing act was passed. This law basically set up rules for commercial emails where recipients have the right to keep a business from emailing them. Businesses that don’t comply face penalties. To be compliant, here are some rules to remember:
Use clear, accurate “From,” and “Reply To” information
Don’t use “no-reply” sender names
Put a postal address on each email sent
Provide a clear opt-out or unsubscribe option
Don’t share or sell your email addresses

10.Clean up your email subscriber lists regularly.
Even if a subscriber hasn’t opted out, it doesn’t necessarily mean they need to still receive your emails. Inactive subscribers can squash your open and click-through rates, so it is worth cleaning out recipients that haven’t opened your campaigns in a while.

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6 Ways To Optimize Your Blog

11th Jun 2020 Mincy Johnson

If you’ve got a blog, likelihood is that you already understand the importance of business blogging. But does one skills to optimize your blog posts to form them more program friendly?

Here are six easy program optimization (SEO) tips to assist get your blog noticed.

1.Do your research.

Keyword research is essential for on page optimization. Chances are you’re naturally including keywords without realizing it just by providing valuable content on a subject . However, there are a spread of tools and techniques for locating related keywords relevant to your blog post that you simply might not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to ascertain k out keywords associated with your topic and even spy on your competition to see what words and phrases they’re targeting to bring traffic to their sites.

2.Utilize keywords throughout your post.

Once you’ve got targeted a few of valuable, relevant keywords, it’s important to put them where they’re going to have the foremost impact for humans and program crawlers indexing your content. Try to include them in the following places:
Title
Headings and subheadings
Introductory sentence
Concluding paragraph
Anchor text (text you hyperlink to other related pages on your site)
Title tags and meta descriptions

A word of caution: Don’t engage in keyword stuffing, which is that the act of filling your content with numerous keywords that it becomes difficult to read. Not only will this irritate your blog followers, it’ll also get you penalized by Google. A couple of strategically placed keywords will do the trick.

3.Optimize your images. Whenever you upload a photograph to your blog, make certain to incorporate keywords within the file name and fill out the alternate text field with a quick , keyword rich description of the photo.

4.Reference others with links. When you mention another blogger or article in your blog post, include a link to the knowledge you’re referencing. Not only is it good blogging etiquette, but you’ll also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in program results pages.

5.Give readers the chance to subscribe your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the power to subscribe your posts via email when possible. This allows your blog followers to possess instant notification of your latest posts without having to periodically check your site for brand spanking new content.

6.Use social media to broaden the reach of your blog posts. As alittle business, you’ll be utilizing Facebook, Twitter or other social media sites to make connections with potential and current customers.

Source:Digital Marketing company kochi

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5 Digital Marketing Objectives

9th Jun 2020 Mincy Johnson

To achieve your business mission and goals on the online , you would like specific digital marketing objectives that guide your online promotional activities. Each campaign you create and every one ads that you simply run should be in line together with your marketing objectives and be relevant to your target market.

1. INCREASE SALES
Increasing sales or leads may be a top level digital marketing objective for several businesses because it improves revenues and is straightforward to live . Using key performance indicators (KPI), you’ll then benchmark your progress towards achieving your objective and you’ll track this in your spreadsheets.

2.IMPROVE CONVERSION RATE
This is another digital marketing objective which will be tracked in Google Analytics. By fixing goal tracking in Analytics, you’ll have reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations then on.

3.PERCENTAGE OF RETURN VISITORS
The New vs Returning visitors may be a metric that’s available in Analytics and it’s easy to trace . Knowing what percentage visitors return is a crucial objective because it helps you see how effective your business is at visitor and customer loyalty.

4.ORGANIC TRAFFIC VOLUMES
Organic traffic is natural traffic from the program result pages. It is considered as free traffic and is distinct from paid traffic. Lots of businesses have the target to extend organic visitor traffic by achieving high program rankings through implementing program optimisation.To achieve this requires making changes to your website that are effective at improving rankings and one of the important ones is including keywords in the content. Another important tactics is to create quality links that time to your website.

5.REDUCE BOUNCE RATE
Bounce rate in analytics is defined as people that enter your site and leave (bounce) instead of continue viewing other pages. This is a crucial measure of the standard of your website, because most businesses want their visitors to finish an action like purchase, contact or download on their websites.The lower the bounce rate the higher and lots of marketers say that a bounce rate below 50% is sweet , however that differs from business to business.

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Why Social Media Networks and Apps are Important?

23rd Mar 2020 Aiswarya Thampi

Nowadays Social media and Applications are pat of human life. The internet changed the way people interact with one another as a work culture. Social media helps to keep better relationships with their family and friends.

In the modern world, people spend a lot of their time online browsing social sites. The importance of social media is increasing because of its user-friendly features.
Social media features a huge potential to helpsocial people establish a better relationship with their family and friends. All these changes in the networking sites have made them so important for the apps.

Use of Social Media

Initially, the use of social media and apps worth increasing, It helps to keep all communication channels for managing the relationship. Through social media, people share relevant information about everything so that anyone can access information at any time. Some people developing and implementing their business through social media marketing.
Social media is also a platform for market research and decision-making process. also it uses for learning, shopping, marketing, and decision making. Social networking allows users to share ideas, posts, videos, other events with people. Thus, It is clear that social sites are vital for the development of society.

Advantages of Social media

Education

Social media helps students and teachers for many information. You get relevant information from social media. You can educate yourself, without paying from social media.

Connectivity

One of the important advantages of social media is connectivity. People from anywhere can connect with anyone. You can share any thoughts with anyone regardless of location and religion.

Help

You can seek help from social media in any situation. Whether helps in terms of money or advice.

Awareness

Social media also create awareness for the community. From framers to teachers, students every individual can get benefits from social media.

Promotion

If you have running your own business, you can promote this through social media. This makes the business profitable and less expensive.

Information And Updation

The main advantage of social media that you can update yourself from the latest happenings around in the world.