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Digital Marketing has changed the way marketing campaigns are formulated and executed. In the present day, wherein the internet is affordable and available to all, digital marketing will be the best marketing methodology. Having understood this fact, small, medium, and large enterprises across the globe have embraced digital consultancy services. Many businesses fail to understand the importance of blogging in digital marketing. A brilliant digital marketer will analyze the business/ product, which s/he wants to market, and design the strategy accordingly. So blogging plays a crucial role in digital marketing strategies.

Contents, both in a written and visual format, are utilized for obtaining optimum traffic to the website of the business. Search Engine Optimization (SEO) and Search Engine Result Page (SERP) are the key factors they focus on whilst planning the digital marketing strategy. Optimized content in the form of blogs, articles, FAQs, and informative pieces will attract a large spectrum of audience.

Content marketing is a strategic method of delivering highly valuable and relevant information to a specific audience. The digital marketer will make the content “search-friendly” by optimizing it using keywords. The aim is to get the content to appear at P0 or Position Zero of SERP. With your website reaching P0, which is also called “Featured Snippet,” it will observe a quantum leap in the number of leads. If the content has ample quality, the conversion rate will go up changing the game in your favor.

The Advantages of Blogging

Blogging is an essential and unavoidable part of digital marketing. The blogs based on useful topics to the common public will take your website to the right customer. At the same time, the optimization of the content is crucial to ensure that it is reaching potential customers. Let’s see the advantages of blogging in digital marketing.

Channelizing Traffic to Your Website – People will be searching for products, services, or utilities online. They may have queries regarding a particular brand. They will have doubts about carrying out a particular task or buying a specific product. The blogs will be covering the topics related to your business or brand. This, in turn, will assure that the person searching for that will reach your website. Finding the solution for the confusion will be beneficial for the person. Thus enhancing the possibility of a conversion.

Answering Questions and Clarifying Doubts – The Internet is the place where people end up trying to find solutions for their confusion and doubts. Providing answers to their questions and resolving their issues will create a connection between the brand and the potential customer. He or she may turn to the specific brand, business, or product, whenever the requirement arises.

However, unrealistic solutions and hollow support will not reap the desired result. The help extended through the website must be genuine and honest. Else, the customers will turn away and as a result, it will have a negative impact on the business.

Creating Brand Image – A carefully crafted blog can create a splendid image of the brand amongst the public. The blogs will brilliantly display your business, luring the clients towards it. The magic of words can turntable in favour of you. Nonetheless, you must make sure that the product you deliver meets the quality. Otherwise, it may backfire and will have an adverse effect on your brand.

Analytics to Gain Client Perceptions – You have several tools like Google Analytics to check how the blogs are performing, conversion rate, location of the audience, age etcetera. This will guide the digital marketer to derive the way ahead to institute requisite changes in the approach. The non-performing blogs that have seen fewer conversion rates or lack reach may be edited accordingly.

You may also read, How to Choose a Digital Marketing Company for Your Business?

An underperforming blog may have wrong keyword optimization that has resulted in the content not reaching the targeted audience. Displaying your content to the right users is an important point in the game. Generating effective leads is of paramount importance. Therefore, a digital marketer will keep on monitoring the blogs, web page contents, and articles. And make amendments from time to time to improve the quality and conversion rate.

What You Should Not Do in Blogging?

In this era of technology, every information is available on fingertips. Therefore, a blogger should be careful while writing a blog. The important points to be considered are:

Plagiarised Contents – Plagiarised content is a definite NO in blogging. Some bloggers may use Thesaurus and make an existing blog to appear as if new. This will not only downgrade the content in SERP rating but also can cause legal actions if found out. Blog contents must be “Original” always.

Fake Claims – Never give any fake claims through the blogs. It will put the brand image in a dark shade. Users will flag the business as unreliable affecting the performance of the company. It is a herculean task to regain trust once lost.

Wrong Info – The blogs must contain only correct information. Some kind of info may change with time. You may add a note beside that or put an asterisk and mention it at the bottom.

Reputed digital marketing agencies have established content writers in-house. The web content, blogs, and articles from the writers will be genuine and effective. The content writer writing the blog will be constantly discussing with the digital marketing team about the keyword requirement and the topics needed. The blogs created after such discussion will have enhanced quality and will be instrumental in creating brand identity, publicity, and image.

The bottom line is whatever your requirement is, a quality blog is a great tool in creating good website traffic, improving the audience, and opening new prospects. Nowadays, every digital marketing agency uses blogs to generate leads and obtain conversions. However, a wrong agency can do more harm than good. Therefore, you must choose a digital marketing agency wisely.

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Benefits Of Digital Advertising For Small Business

22nd Jul 2020 Aiswarya Thampi

A small business starts out with one main goal in minds: to grow. to try to to that, they have to form people conscious of their brand, products and services. to urge their product or service out there, they have effective digital advertising strategies. The question now’s which advertising strategy to use. Perhaps the simplest answer is that the one that most closely fits the vision and goals of the corporate .We’re close to discuss a number of the various digital advertising campaigns you’ll have, but the overarching key-point is here is that you simply want your campaign to align together with your goals. for instance , we wouldn’t recommend investing all of your ad budget into a campaign that grows your followers, if your biggest and most immediate goal is online sales.

1.Email Campaigns Email campaigns got to be a requirement for little business advertising campaigns. At the forefront are email newsletters, which are very easy to line up. You place an opt-in form on your website so potential customers will know the newest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.The other sort of email marketing campaign may be a drip sequence campaign, which may be a little more complex. This campaign works if you have already got a lively , existing email list or customer list.

Drip sequence campaigns allow your emails to be automatically sent out supported certain actions the user did or didn’t take. An example of a drip sequence campaign is that if someone added your product to their online cart but didn’t inspect .An email are often automatically sent them reminding them of the merchandise and prompting them to see out. Choosing between a newsletter-based email marketing campaign and a drip sequence campaign just depends on the character of your business and what makes the foremost sense for you at this point .

2.PPC (Pay-Per-Click) PPC ads became a standard and effective digital advertising strategy, but they will even be very expensive. In short, PPC allows your website to rank within the top paid program results surely keywords people are searching on Google.If your business is using keywords that are considered popular (and other businesses are competing for them), then prepare to spend some top dollar for it. But if you would like to avoid that and still use PPC effectively, you’ll always use the cheaper longtail keywords.

3.Content Marketing Content marketing may be a great choice to drive traffic also as engagement. during this campaign, you’ll use almost any quite content that you simply have.Depending on what you’ve got or what you would like to use at the instant , you’ll accompany blogs, infographics, videos, and more. Your content goes to be driven by your keywords. So what you actually need here is content that’s rich in keywords without losing its quality.The primary drive for your content is your blog post. So each post needs those quality longtail keywords which will drive traffic and leads. The key’s to return up with and use great keywords. you’ll come up with these on your own, otherwise you can use tools for locating great keywords.

4.Social Media We all know the facility of social media. It offers unmatched reach that other platforms find hard to rival.Let us be clear about one thing, though. For social media outreach to figure , you would like to possess the willingness to take a position in it. and that we are talking both time and money here.Depending on which platform you select , they’re could also be organic options, or it’s going to be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to assist you accomplish your goals on social media.

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5 Simple Powerful Tips to Get Your Pins Noticed

18th Jun 2020 Mincy Johnson

If Pinterest looks like a platform that would work for your business, then you need to ensure that you’re not aiming in the dark. In other words, you have to take the needed steps to ensure your pins get more exposure.Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time and resources with Pinterest marketing.

Given below are four tips to help you do so:

1.Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.So make sure you optimize the following to get the most out of your Pinterest marketing efforts

Your Name
Your Pinterest user account name shouldn’t be treated like just another name. It’s an important element that can help you appear in relevant searches, but only if you optimize it well.People searching on Pinterest use various types of terms. Your aim should be to appear in search for the term that is more relevant to your brand, and is also popular.When you have zeroed on such a keyword, add it to the end of your brand name. This way you’ll have a better chance of people finding your Pinterest account when they search.

Your Boards
No matter how good your Pinterest boards are, they’re not going to benefit your marketing campaign if your target audience doesn’t get to find them.Try to use your primary keywords in the titles of each of your boards. While people may not find all your boards through the search option, you’ll still increase your chances of getting found by the right people.

Your Pins
Think of your Pin description as a quick intro to your visual. Using the right keywords in your Pin description can help you show up in the search results more often.A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you list a popular keyword suggestions that people are using to search on Pinterest.

2.Maintain Day-to-Day Consistency
When it comes to pinning, a lot of brands make the mistake of being irregular with it. Pinning consistently can help you in two ways:

1.Get more people to find your pins, which means more exposure and traffic.

2.Boost the number of relevant followers to your Pinterest account that actually like your content.

Now, maintaining consistency can prove to be a challenge for busy brands that are also focused on other marketing activities. In such a scenario, you should at least try to pin five to ten visuals in a day.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level. As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.Once again, being consistent means pinning the same amount of pins everyday. Whether it’s 10 pins or 30 pins – there needs to be a balance. Because that’s exactly what your followers expect from you.

3.Experiment with Timing
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Finding the optimal pinning time differs from brand to brand due to various factors. Which is why it makes sense to test and use the data you get to pin at the right times. You should keep an eye on how your followers (and non-followers) respond to your pins at different times.

4.Use high quality images
Let’s face it, Pinterest is almost the same as Instagram. It’s all about the visuals. Pinners usually go here to find ideas or inspiration for almost everything. And having high quality images is the key to selling your brand in this platform. It’s vital for these images to be enticing.
These are some tips that you can try:
If you’re selling beauty products, clothes, accessories or footwear, you should use real people to model them in everyday life setting. Also, don’t forget to highlight the product in your model’s pose.
And if you are selling home decor, furniture or goods, it’s best to capture their photo in a home setting. This will help the users to imagine what it will look like in their home if ever they decide to purchase it.
Always ensure that the images are captured from the best angle and of high quality.

5,Repin Older Pins
Gaining targeted followers to your Pinterest account is only one part of the equation. The other part is to actually get them to see your pins. The fact is, not everybody is going to notice every pin you post. Which means, you need to go beyond regular pinning to get your pins noticed and clicked upon.An underrated way to do this is to repin content that you previously pinned to your account.

Many of your new followers will be eager for great content. When you repin older pins that have already garnered a good response, you’re delivering proven value to these fresh followers.

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Basics Of PPC (Pay Per Click)

8th Jun 2020 Mincy Johnson

Pay Per Click deals entirely with web traffic that’s purchased . The cost per click is governed by many factors, including your business domain and keyword competition, quality score then on, as detailed within the subsequent sections. PPC advertising may be a controlled, measured and highly budgeted way of reaching your audience . It has gained a positive reputation over the years on account of the high revenue it’s capable of generating.

How Pay Per Click Marketing Works

Although paid ad space are often bought on social media channels, YouTube, the Google Display Network (which is formed from numerous display/publisher sites and apps looking to form a quick buck), etc. this section will explain the various complexities of PPC for text ads on Google.

Keyword Research and Types

A customer can look for your business or terms broadly related to it in many unique ways, including by seeking information about your industry or business domain/category, solutions for various pain points related to your products/services, etc. You can use AdWords’ Keyword Planner to urge an estimate of the CPC, search volume and other important metrics for relevant keywords. The following are the kinds of keywords and keyword matches you want to understand before planning a PPC campaign. Below is a video where you will understand how keywords work.

Broad Match Keywords

Are those search queries which trigger a billboard based purely on relevance. These keywords might not be a neighborhood of ad groups but provide the advertiser with invaluable information about the weird ways users are checking out their brand/business. You can set anybody or all of the afore-mentioned match types for various keywords within a billboard group. However, exact keyword match is typically given the highest priority, followed by phrase match, BMM and broad match categories.

Broad Match Modified (BMM) Keywords

When words within a search phrase are denoted using a ‘+’ symbol, it means that for an ad to be triggered, they must compulsorily feature in a user’s search query. In contrast, those words without a ‘+’ prefix need not feature in it at all for an ad to be shown. If, as an example , you specify ‘blue +sling +bags’ because the BMM keyword match type, Google will display your ad for search phrases that resemble it closely, including misspellings, plurals. etc. while the word ‘blue’ may not be included in it at all.

Phrase Match Keywords

Are marked using double quotes: “”. This type of matching would require the search keywords’ order to be exactly as specified by you, although there could also be words before or after them. For e.g., if you define ‘Nike shoes in India’ as a phrase match keyword, even search queries like ‘men’s black Nike shoes in India online’ will trigger your ad.

Exact Match Keyword

Are denoted using square brackets. Google permits close matches during this category, including plurals, misspellings, words with changed orders, etc. although top priority is given to perfectly matching search terms.

Negative Keywords

There are certain keywords that you just do not want your ad to show up for. These are called negative keywords and it’s important to work out which search terms fall during this category right from the outset. Remember that keywords are often pre-set at various levels, including the ad group, campaign or account umbrellas. If you’ve got covered a keyword in one campaign, setting it as a negative keyword in other campaigns is vital so you are doing not need to spend thereon more than once.

Selection of network

While creating a PPC campaign on AdWords, you’ll be asked to settle on the campaign type. Here, you will need to settle on from Search, Display, Video, Shopping and Universal App options while also allotting the campaign an appropriate name of your choice. Make sure you pick the ‘Search’ option here. You can also categorise your campaigns supported brand and non-brand keywords or ads. Display ads (animation, images, videos, logos, etc. shown on publisher sites) are very different from search ads (textual content displayed on SERPs) and hence it’s crucial that you simply simply select ‘No’ under ‘Add Display Network’ in the networks settings.

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Search Engine Reputation Management

6th Jun 2020 Mincy Johnson

Online reputation management (ORM) is that the process of controlling what shows within the Search Results a few company and brand, and about improving its name and credibility. This is a process of weakening or eliminating the negative material found online with more positive information about it.
People are searching for information online and making decisions based on what they find, they form an opinion about the company or brand, whether positive or negative. Search Engine Reputation management is vital and a part of the web marketing strategy because negative content won’t “just get away .”
It can be quite challenging, first a reputation and keyword research should be conducted to find out what appears about the business for a particular keyword. Then, an enquiry engine reputation management plan should be made like new content creation, link network building and competitor backlink analysis could also be required, social media optimization, and many other ORM tactics should be made to enhance the web reputation and to suit with the marketing goals.Online reputation management and search engine optimization (SEO) can be similar but SEO is about promoting a specific website or page to the top of the search results while Online reputation management (ORM) is about controlling the knowledge that appear in search results, meaning the tactics are often different.

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The Importance Of Web Design

5th Jun 2020 Mincy Johnson

When it involves highlighting your online presence, there are several things that you simply got to put into great consideration. What does this actually imply to online marketers? Basically, the act of building your online presence doesn’t simply end by just creating a basic website for your business and/or company.

The Importance of Website Design

There are numerous factors that cause a successful online presence. There are various ways to seem at the entire standing of your website also . But before happening any longer , let’s focus first on one among the foremost basic elements that structure your online identity — your website design.The design of your website can either make or break the business you’re trying to deliver. It actually makes a difference on how your audience views your business or company and potentially turn them into your customers. As such, developing an internet site design that has a powerful interface will end in a way better conversion rate, which results in better business and revenue.

How Website Design Becomes an Asset to Business

Although it can cost you a considerable amount of cash , investing during a website design can generate an impressive profit for your business. To ensure that your investment works consistent with your advantage, you want to hire an efficient website designer who is capable of handling the subsequent key points in designing a website:

1.Navigation

This is essential especially when your website has numerous pages. It basically includes a well-labeled navigation bar or a menu that shows an inventory of the various sites . When the web site navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for an easy yet intuitive navigation which will make visitors come for more.

2.Content and Visual Elements

These also include the selection of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to recollect the message when it’s concise and something that the readers can identify with.However, overdoing these elements won’t bring any good to your website, sites with an excessive amount of content will look messy and may affect conversion rates. How? Visually clutter pages could also be difficult to read, leading to disinterest in visitors and making them not eager to come .
To avoid that from happening, it’s best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are ready to add negative or empty spaces that permit the readers’ eyes rest within the middle of their reading.

3.Brand Uniformity
Your brand is what sets you aside from your competitors, and it’s usually identified through a logo. If your business/company features a unique logo that’s placed on all print materials, then all the logo’s elements must be integrated into the web site design for the sake of consistency.It is vital for your target market to acknowledge your business brand altogether sorts of medium. If as an example , there are slight changes in your brand and communication , then it may result in confusion among your customers and make them feel that there’s something wrong with your business.

4.Engagement
Web pages should have an exceptional layout in order that they will appear more appealing to the users and make them want to interact together with your page. It must feed people’s eyes because the reality is; this is often where every engagement will begin. For this, the necessity of website design and development is an important factor that ought to be measured carefully by every website owner.

5.Organization and Search Engine Optimization

Just like how we read a book, it’s comfortable to read an internet page from left to right, top to bottom. Virtuosi in web designing use an equivalent reading pattern when they’re designing an internet site . Because most of the people read ranging from the upper left area, designers put the foremost important information there. It increases the probabilities of relaying your message to the visitors who can become your customers.

Aside from the organization, utilizing the visible areas for the important website details also can improve the program optimization or SEO. This happens once you incorporate business-related keywords within the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher program placement, which suggests your website becomes more visible and searchable.

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6 Principles Of Email Marketing

4th Jun 2020 Mincy Johnson

Email is a web marketing tool that has the potential to succeed in an enormous number of individuals who have an interest in your products or services.And while it’s possibly one of the oldest methods of outreach, research continues to show that it can be very effective when it’s used properly.

1. Make a Specific Offer

In a piece of writing on Marketing Experiments, there’s an excellent quote that basically sums up our goal with every email, which is:“Specificity converts. In marketing, there should be no such thing as a general message. The marketer communicates with an aim. This aim should dictate everything else we say. This aim should influence, even constrain, every word we are saying .”
If your email is simply a generic reminder that you simply exist, likelihood is that it’ll be 100% successful… at reminding folks that you exist… and also that you simply wish to send them useless emails.

2.Make a selected Offer within the Right thanks to the proper Audience

A real estate marketing campaign, for instance , will need to consider both buyers and sellers. It should be ready to provide information at the proper time about the proper neighborhoods and houses within the right places. Weekly emails would likely be overkill and would have a far better chance of annoying, instead of enticing, potential customers.On the opposite hand, if you’re running an email campaign for an ecommerce store, you’ll want to up the amount of emails because your customers will want to possess the information on the simplest deals or new projects.

3.Communicate Like You Would on Social Media

When you treat your emails sort of a flier that gets shoved into every mailbox on the road , the owners of said mailboxes are getting to treat them the same… and throw them away.We do tend to consider email as advertisements and announcements, and while that’s not exactly a nasty thing, it isn’t the foremost effective thanks to reach bent your customers.

4.Don’t Expect to Always Get It Right the First Time

Don’t expect perfection from your very first email. You can do rather well together with your first email – assuming you’ve started your campaign on the proper foot – but it’s getting to take some work, some tests, and a few re-working to actually grab all the potential here.Email marketing is like every other element of online marketing, meaning you would like to believe analytics instead of assumptions.You may be surprised what the numbers show you.For example, you’ll have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how repeatedly a months you ought to send emails.”

5.Make the Value Very Clear

From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.In the SEO world, we often talk about how you only have a few seconds to capture your customers attention once they land on your home page.With email, the same urgency applies, but in a different way.When someone arrives on your website, it’s safe to assume that they a minimum of had some quite interest in your products/services/content because they actively looked for and clicked on your site.

6.Don’t invite Much, But Be Clear What You’re posing for

An email with a call to action within the range of “subscribe now for $10 a month” isn’t likely to urge much traction.Don’t attempt to sell anything together with your email except a click.That means selling them on the worth on the opposite side of that click.If you’ve connected with them, and spoken to them as a true person, this shouldn’t be too hard to do.At the same time, you don’t really need to beat around the bush. You can be clear about the very fact that you simply are selling something.People tend to be more hospitable directness. If they feel that you’re trying to be sneaky about the sale, they’ll probably just hit that delete button.

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An Overview Of Link Building

12th Mar 202013th Jul 2020 Mincy Johnson

Link building is one among the foremost important factors in SEO because the ranking of an internet site is very impacted by the links that time thereto . In the past 10 years, search engine algorithms have brought about tremendous changes in the digital world. Since Google got smarter with new algorithms like PageRank algorithms, the earlier best practices of keyword stuffing have become spammy. Google analyzes the number of quality links pointing to the page to understand the importance of the page.

In the SEO industry tactics that worked yesterday might not work today because it is an ever-changing domain. Since link building remains considered because the foundation of SEO, let’s check out a number of the simplest practices of link building.

What makes a good link?

Building backlinks is not always easy, but trying to get as many backlinks without considering the quality may end you up in the wrong track. That means while performing link building activity, you ought to always consider the standard of the links too. Search engines are getting more advanced, and that they can sense the standard of your link quite just taking the amount of links under consideration .

Links from high domain authority websites

The domain authority of the web site that links to your page is a crucial factor. Google measures the credibility of the linking website before taking your link under consideration . If the linking website may be a trusted one, the worth of your link are going to be more.

The relevance of the link

Links from high domain authority websites are important, but you do not need to ignore low authority websites. Even if you’re linking from a coffee authority website, if the backlink has relevancy , it’ll gain more value. This is better than having an irrelevant link from a high authority website.

Maintaining diversity in your backlink profile

To build a strong link profile maintaining the range in your link profile is vital . You may be more focused on building many links from websites with 90 DA. Instead, building a more diverse link profile, including relevant links from small authority websites is suggested .

Getting links to your money pages

Money pages are the pages that directly convert visitors into leads like product pages, landing pages, devices pages, etc. You may be wanting to build a better number of links to such pages because they’re the foremost important pages on your website. You shouldn’t narrow your link profile to such pages but should give importance to the pages with the foremost valuable information. In the future , if you build an idea to make valuable assets and backlinks, your money pages also will enjoy that.

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Rules of Creating SEO Friendly Content

7th Mar 2020 Aiswarya Thampi

Having a professional business website that conveys a robust message can convince be excellent leads or sales generating tool. However, the key here is to convey the right message, one that helps you connect to your target audience at a higher level. Which is why investing in good SEO friendly content is important.

The purpose of making quality content isn’t just to make your business site look good. You want the right people to read what you are writing. And that means your content also needs to rank higher in the search engine result pages. Because it’s a proven way to reach out a bigger section of your target audience.

Since people are regularly searching for topics relevant to your business (regardless of the industry you are in), you don’t just need content, you need content that impresses both — the readers and the search engines. In short, you need in-depth, SEO friendly content that ranks in the top ten search results.

SEO friendly content length

Creating quality content is important when it involves creating a top-quality impression on your readers. But without focusing on the SEO aspect of it, you’re missing out on the chances to getting your content in front of the right people.

Keep in mind that good content goes hand in hand with ethical SEO, so it’s something that every business (no matter how small) needs to work on.

Is producing SEO friendly content hard? Of course not. If you’re already creating content, you just need to take it a notch up in the right direction if you want to reap the benefits of SEO.

Once you begin working on producing great, SEO friendly content, it not only gets easier to achieve higher search engine rankings, but also gets simpler to stay your position in the search engine result pages.

So the question is, how do you really go about creating SEO friendly content that actually gets real-world results? What do you need to ensure you’re doing better than your competitors in terms of producing content that is favored by Google and its users?

In the following article we’ll be looking into 5 essential rules that you can follow to make your content more SEO friendly, without breaking any of the white hat SEO rules.

Rules on how to Create SEO Friendly Content

1: Take an Original Approach

Creating SEO friendly content in itself doesn’t have to be a daunting task. But the moment you try to copy others it becomes difficult. When you focus on being authentic and different in your own way, without focusing too much on your competitors, you have a much better chance of creating new content that really matters.

Standing out of the crowd gets a lot more achievable when your content is authentic and original. Now, this doesn’t mean that you cannot seek inspiration from sources within your industry. You always can learn from others before offering your own unique insight.

So if that’s the case, why are more than half of the brands out there failing when it comes to creating authentic content? The answer may not be so simple.

resonating content

When you’re focusing on creating real, SEO friendly content, forget rehashing what has already been overly done. Being original is what really matters and that can only happen when you bring out the originality in the concepts or ideas that you share. Avoid taking the lazy route with your content. Instead, make it a piece worth consuming and sharing. Make it a breath of fresh air.

One of the key aspects to improving search engine optimization results to get other reputable websites within your niche to link to yours. When you put in real effort to make your content original, you automatically open doors for building more backlinks. Because quality websites like to link to helpful resources that offer something new and authentic.

If you look at the stats, 90% of consumers find custom content (read: unique) helpful and almost 80% believe in a company that is working on strengthening its relationship with them.

Also, looking at it purely from Google’s point of view, you will get rewarded by the big G for publishing original content in terms of higher ranking. And get penalized for any content that is blatantly copied from somewhere else.

You can make your content more original and SEO friendly…

A) Tapping Into Your Reader’s Emotions

A simple yet proven way to make the content original that helps you connect with your target audience is to focus on touching their emotions.

In fact, it has been found that a marketing message becomes 2X more effective when it impresses the reader’s emotions and gives them a reason to share. Whether your content is humorous or controversial, if it can stir the right emotions, it has a higher chance of standing out in the crowd.

Here are three ways you can evoke the emotions of your readers and boost the chances of gaining traction/engagement from each piece of content you produce.

Use the right kind of vocabulary that has a positive and uplifting effect on readers. The idea is to make them feel more confident, inspired and even intelligent with your words.
Inspire your readers to take action by sharing your content with others. Use storytelling as a tool to create inspirational content that is worth sharing with others. For instance, you can share one of your customer’s success story and make your content both, authentic and inspiring, ultimately making it more SEO friendly.
Keep your readers interested by surprising them with unexpected twists and turns, without losing focus on the main topic.

B) Adding Your Own Perspective

There is a sea of content on the Internet, so what will make people choose your piece of content over your competitors? It’s because of the value you bring and how you add your own twist/angle to the content. Your unique perspective can make your content notable and SEO friendly.

One of the best ways to do this is to share your own experience with what you’re discussing. Do you have a personal story or anecdote that can shed light on the topic? Do you have a unique solution to share for a common problem?

Sharing a personal story with your readers adds an air of authenticity to your content and also humanizes it. It helps bring about a positive change in each reader. It makes your content marketing efforts truly pay off.

good stories

2: Choose the Right Keywords

Selecting the right keyword can be seen as one of the most crucial steps towards creating quality SEO friendly content. The idea is to choose a keyword that’s worth targeting and weave it into an strong piece of content so you’re able to rank for it above your competitors. However, when not executed correctly, your keyword usage can backfire. Which is why it requires careful consideration.

Your target keyword could range from a two-word keyword to a five-word phrase that represents your article’s main topic. Even though your article will end up ranking for multiple keyword phrases, it’s worth targeting a specific keyword that conveys your topic vividly. This is usually the keyword that you want your article to rank high for.

Here are the steps that you can take to choose and use the most appropriate keywords for your content.

Consider Your Main TopicThe foundation of any kind of keyword research is to know your topic inside out. You need to get into the specifics of the topic you are targeting and understand what it has to offer to the readers. What kind of solution does it provide?
Brainstorm Your List of Preferred Keywords
There are a number of keyword research tools out there, but the one that you need to start with is your own mind. Put yourself into the searcher’s shoes and ask yourself, what search query would you use if you were searching for your target topic?

Make a list of all the keyword phrases that come to your mind. Here’s an example.
Start Your Keyword Research Process

Once you have your list of keywords, log on to the Google Keyword Planner tool to begin your research. Since this tool is free and effective, it can give you the head start you need.Open the Google Keyword Planner tool and enter your choice of keyword phrase (from your list) into the “Word or Phrase” box. This should give you the global monthly search volume for the keyword phrases you searched for, along with the data for related phrases. Try to only look for keyword phrases that are “natural language” because it’ll be easy to include them in your headlines and content.
Avoid High Search Volume Keywords

It can be tempting to choose keywords that have a high global search volume. But it’s a good idea to avoid these phrases because given their popularity, they’ll be hard to rank for

It’s better to hit the page one for a keyword that gets a 1,000 monthly searches than a keyword with a much higher search volume where you have no chance of beating the competitors.

There is no hard and fast rule when it comes to choosing keywords based on search volume. What you really need to focus on is going for keyword phrases that are highly relevant to your topic and then see if it would be worth targeting them. Only spend time on keyword phrases that you can realistically rank for.

1. Go for Long Tail Keyword Phrases
  Time and again, it has been proven that some of the best performing keywords in terms of quality do not have a high search volume.
  
  These long tail keyword phrases are more specific when compared to their shorter counterparts. But they are totally worth targeting because searchers using them are more sure of what they want. They’re simply focused, and in many cases, are in the “buying mode”.
  People that use short and broad keyword phrases have a vague idea of what they want. They’re researching and learning, which means their chances of them “converting” are low.However, when someone use a longer keywords (many times in the form of a question), they are much likely to take action. Which could be anything from sharing your article, joining your email list or simply hitting the buy button.
  
  3: Effectively Optimize Your Titles
  
  When people hit Google to search something, they are often faced with a number of options on first page. A quick glance through the top ten results, they decide on visiting the websites with the most enticing headlines.
  
  That’s right, the headline or the title of your page is the first thing a search user will notice. If it entices them, they click through and visit the site. If not, they move on. You want to be the site they visit, not ignore.
  
  Creating SEO friendly content is not just about puand the information you share. No, it’s also about creating a great title for your page that gives people a reason to visit your site.
  
  There are two things that you can do right away to make your headline worth clicking:
  
  1. Brainstorm Variations: Coming up with a great headline can be difficult if you’re trying to get it right in the first attempt. Rarely do you find a worthy title that way. Instead, what you need to do is brainstorm with your colleagues or partners a number of headline variations for the page.
  
  Your aim is to find the one that truly resonates with your target audience. It’s not uncommon to go through 20 or even 30 headline variations before you find the best one.
  
  2. Use Keywords Naturally: Using your focus keyword in your headline, especially in the beginning of it, is great for SEO. However, the last thing you want to do is sound forced. Try to weave in your keyword in the headline in a way that gives meaning to it, instead of making it sound robotic.
  
  You can couple up your focus keyword with power words – big, best, improve, etc. to make it look more natural and attractive. Keep it short (less than 60 characters) and see to it that is is zero redundancy. Your title should pack a punch and also make sense at the same time.
  
  4: Aim for Better Content Readability
  
  Content readability is nothing but how easy it is to understand a certain written text. When creating SEO friendly content, it’s important to not miss out on the readability factor. While you are busy optimizing your content for the right keywords, its readability may go for a toss, which is a strict no-no.
  
  Even though content readability isn’t seen as a direct Google ranking factor, it is definitely an indirect one and can affect your SEO initiative.
  
  It’s also important to note that there are many different algorithms specifically created to understand how readable a piece of content is, which the search engines may use. A popular and effective content readability calculating algorithm is the Flesch-Kincaid readability score.
  1. Use Simple Vocabulary
  One of the easiest ways to enhance your content readability score and make it SEO friendly is to use simple words that your readers can connect with. Say goodbye to any type of jargon where you have to use long, complex words.
  Use shorter words that add meaning to your content but don’t confuse the readers. Give them the information they want in the easiest to understand manner. Period.
  1. Make Your Sentences Short
  Longer sentences are not only hard and confusing to understand, but they’re also difficult to write while making sense. Make your sentences shorter wherever you can. Break down a long sentence into several shorter, easy-to-digest sentences. No wonder famous writer Ernest Hemingway was a fan of shorter sentences.
  1. Write Like You Talk
  When it comes to creating easy to understand, SEO friendly content, your tone matters a lot. If you can write in a conversational tone, you’ll automatically make your overall content simple and to the point.
  
  Even though this isn’t a rule that’s etched in stone, it does help to make your content more reader friendly. Also, writing like you are talking to a friend is much easier and more natural.
  1. Format Properly
  Shorter paragraphs make a lot more sense when you are writing for the web where people do not like big blocks of text. When it comes to proper formatting, using more and more white space will only make your content appealing and more SEO friendly.How often should you separate your sentences into paragraphs? The answer is whenever you can.
  
  Also, break down your text using subheadings along with bullet points and tables. The idea is to present your content in a more readable or digestible manner. Remember, content that is easy on the eyes gets read and spread.
  1. Proofreading is the key
  No matter how great, how informational or how well- researched your article may be, if the content is full of misspelled words and grammatical errors, no one would surely read it. All the elements above will be pointless if you will not be able to proofread your post.
  
  So if you have an editor, be sure to let them check the article first before publishing. But if you don’t have one, then there are several online tools that can help you with this task such as the Hemingway Editor and Grammarly.
  
  5. Add Relevant Images
  
  Good content readability and a good choice of images, both go hand in hand. Because images basically help you add excitement to “only text” which can look boring and monotonous. Try to use relevant images wherever you feel applicable in your content in order to segment it better.
  
  While it is encouraged that you add an image to your content as often as you can, research says that the best image to text ratio is one image for every hundred words.
  
  Don’t add images to your content just for the sake of adding them. Your readers should be able to derive some value out of them. The more relevant an image is to the content, the better your audience will be able to connect to it.
  
  5: Focus on Improving User Experience
  
  User experience or UX is one of the key factors when it comes to the success of a website. Which is why UX focused marketing is important. And it is not limited to the overall website design. It goes beyond that and extends to how you use content on your site and the way it impacts its experience.
  
  Creating content that just fills up space on your website won’t take you far. Every piece of content that you create should start with your target user in the forefront. Keep your readers in your mind, even when your trying to improve your site’s SEO.
  
  Can you write content or even research keywords without understanding or knowing your target audience? Of course not. Because that’s a recipe to failure.
  
  Before you start on your “content creation” tasks, ask yourself…
  - What do my readers want from me? What is the expectation of my audience?
  - How can I create content that adds to the website’s overall user experience and improves it?
  - Does my website’s core values help my content marketing strategy or hurts it?
  The closer you take a look at your website and the kind of content you’re publishing, the easier it will be for you to serve your target audience. And Google knows this, which is why you’ll find websites that offer a stellar user experience are almost always rewarded by the search engine giant.
  
  Here’s what your information architecture should be like…
  
  So in order to increase the chances of making your content SEO friendly, see to it that you…
  1. Keep Users in the Forefront
    If you want to create SEO friendly that works, you need to think users first. Your content strategy should be designed around the user, not the other way round. Users, along with context and content should make up your site’s core information architecture. So, next time, don’t start off by thinking what you would want to cover in your blog post or eBook. Instead, focus on what type of ideas or solutions your users want or need from a business like yours. Produce true SEO friendly content that gives your readers value in every possible way.
  2. Grab their Attention Early On
    In order to catch the attention of your readers and keep it that way, don’t create content without having a central theme for it. Every piece of SEO friendly content has a certain theme that it is written around.
    
    Why? Because you want readers to know what to expect right from the start. You want them to have clarity. Even if your content has the best and the most relevant information, it’ll fail to give results if it doesn’t deliver in the first few moments.
  Wrapping Up
  
  As you can probably tell by now SEO and content marketing are pretty much a two in one type venture. If you’re going to perfect one, you should probably perfect the other as well or your time won’t be very well spent. They complement each other and don’t work as well without the help of each other.
  
  Therefor, it’s a must that your content be SEO friendly.
  
  And the best way to make sure that’s happening if you don’t have a dedicated staff member is to hire a full service digital marketing agency. Luckily we can help! Set up a free consultation today with one of our team members to see how we can take your SEO and content marketing efforts to the next level.

blogging, digital marketing, digital marketing services, internet marketing, social media marketing

Increase Email Click-Through Rate with These 4 Emotional Triggers

7th Mar 2020 Mincy Johnson

In the world of email marketing, we call wall-sticking noodles “triggers.” and that they work because humans are all hardwired an equivalent way. once you press on certain persuasion buttons within the brain, you’ll get readers to perform the actions you’re hoping for together with your copy.

Businessman pressing button on virtual screen. Man pointing on futuristic interface. Innovation technology internet and business concept. Space for text and words. Abstract background.

The 4 triggers to extend email click-through rate are:

Gain
Logic
Fear
Scarcity

These principles of persuasion are often applied anywhere you would like your customers to require action.

Gain

At any given moment, we all want to realize something. What that something is depends on the instant .Sometimes we would like to realize the knowledge of why our email open rate decreased by 10% in the week . Other times we would like to realize a burrito bowl.It really depends on the instant .In the moment that somebody is reading your email, you would like to ask:

What will they gain if they click on this link?

That’s what your reader is wondering and you would like to answer it. Your email copy should make a promise that clicking on the link within the email will deliver a selected gain.
That promise could be obvious or subtle.

Logic

It’s true. People buy for emotional reasons—but they justify the acquisition with logic.If you’ve appealed successfully to a buyer’s emotional side, it’s time to offer them something practical to justify the acquisition .Use statistics, odds, comparisons, expert opinions and other practical facts to encourage email clicks.

Fear

With the proper audience and therefore the right promise, you’ll get outstanding click-through rates once you press on a reader’s fear button.This sounds scarier than it really is. You don’t got to go full Parasite on people, you only got to convince them if they don’t click on this link something they don’t want to happen might happen.
For example, Canva does an excellent job of this. once you initially read this email, you’ll think, did DigitalMarketer really just tell me this copy is creating fear?

Scarcity

If the reader feels there’s no urgency to require action on your campaign or product launch NOW, often they won’t roll in the hay . you would possibly offer gain, logic, and fear…but if you don’t put a deadline thereon they’ll just tell themselves, “I’ll get thereto later.”If you would like to extend click-throughs on your emails, you would like to speak that what you’ve got for them is restricted in how .Health insurance providers within the USA have mastered scarcity. They’ve opened enrollment for insurance into just a couple of months at the top of every year, pushing the scarcity of the time remaining to urge health coverage.

Mixing and Matching Emotional Triggers

These persuasion buttons don’t cancel one another out. If you press on the gain trigger, you’ll still catch people with a logic trigger, and follow up with a scarcity trigger.And this is often exactly what you would like to try to to .Your subscribers haven’t banded together to make a decision that on Monday’s they feel logical, on Tuesday’s they like a touch scarcity, and on Wednesday’s they have to understand what’s in it for them.

Your emails are meeting readers where they’re .

Some are getting to be really happy once they read your email. Others might feel overwhelmed. and a few might desire they don’t really need what you’re selling them.That’s why you would like to satisfy your customer avatar where they’re therein moment.Happy readers are getting to feel excited to find out that you simply have something for them to realize , and successively make them even happier.

Overwhelmed readers are often extremely inspired by scarcity.And the readers who aren’t totally convinced need some logic to point out them why this is often an honest solution/answer for his or her problem or question.

By mixing and matching emotional triggers, you’ll personalize batch emails a touch more.For example, an email might be structured like:

Gain Section
Gain CTA
Gain trigger segue into Logic Section
Logic CTA
Logic trigger into Fear Section
Fear CTA

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The Advantages of Blogging

What You Should Not Do in Blogging?

How Pay Per Click Marketing Works

Keyword Research and Types

Broad Match Keywords

Broad Match Modified (BMM) Keywords

Phrase Match Keywords

Exact Match Keyword

Negative Keywords

Selection of network

The Importance of Website Design

How Website Design Becomes an Asset to Business

1. Make a Specific Offer

2.Make a selected Offer within the Right thanks to the proper Audience

3.Communicate Like You Would on Social Media

4.Don’t Expect to Always Get It Right the First Time

5.Make the Value Very Clear

6.Don’t invite Much, But Be Clear What You’re posing for

What makes a good link?

Links from high domain authority websites

The relevance of the link

Maintaining diversity in your backlink profile

Getting links to your money pages

SEO friendly content length

Rules on how to Create SEO Friendly Content

1: Take an Original Approach

A) Tapping Into Your Reader’s Emotions

2: Choose the Right Keywords

3: Effectively Optimize Your Titles

4: Aim for Better Content Readability

5: Focus on Improving User Experience

The 4 triggers to extend email click-through rate are: