pinterest – DMC Online

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.Here are three ways you can tap into the huge opportunity called Pinterest marketing and expand the reach of your business, regardless of the niche you are operating in.

1.Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple thanks to use Pinterest is to create and grow your brand authority. Which can help you get more of your prospective buyers to trust your brand and do business with you.
It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your brand and lead them to buying from you.For example, if you’re within the beauty niche, you’ll create Pinterest boards that help and educate women curious about getting a complete makeover. This not only allows you to strengthen your brand, but also lets you promote your products in a creative manner.
The best part is you don’t have to produce all the content yourself when pinning. You can take a mix and match approach by sharing from various other authoritative sources, which helps you showcase your industry knowledge to followers.

When you build your authority this way
Building consistent trust with your target audience and strengthen your relationship with them.
Experiencing a higher level of customer loyalty, which can translate to repeat sales in the long-run.
Getting more referrals from happy customers and prospects who turn into your brand advocates.

2.Grow Your Reach
Let’s face it, every business wants to increase its reach, because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback. Pinterest features a highly accessible community that you simply can leverage to succeed in bent a much bigger set of your audience.In order to actually grow your reach the right way, you need to have a strategy up your sleeve.One such strategy is leveraging group boards. The idea is to travel out there and connect with popular Pinterest users who have managed to create an enormous , loyal following. And then collaborate with them so that you can get your content in front of the right audience.This “joint venture” allows both the parties to benefit. You get a higher degree of exposure and build your authority by partnering with a relevant brand from your industry. And they get to share more value with their followers.
Now, if you want this collaboration to bring results, you have to get in your prospect’s shoes and look at things from their perspective. Their followers should be relevant to your content and vice versa. This joint venture should make sense at all levels.

3.Increase Your Traffic
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to get relevant website traffic, Pinterest can leave many of those methods within the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined.
Pinterest users that are successfully using the platform for marketing skills to pin great visuals.

They don’t share images just for their visual appeal, but also because they’re valuable pieces of content that:
1.Solve a real-world problem and offer an effective solution
2.Inspire people to take positive set of actions
3.Offer something that is worthy or desirable
4.Appeal to a certain interest/activity
5.Are unique and creative in their own way

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5 Simple Powerful Tips to Get Your Pins Noticed

18th Jun 2020 Mincy Johnson

If Pinterest looks like a platform that would work for your business, then you need to ensure that you’re not aiming in the dark. In other words, you have to take the needed steps to ensure your pins get more exposure.Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time and resources with Pinterest marketing.

Given below are four tips to help you do so:

1.Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.So make sure you optimize the following to get the most out of your Pinterest marketing efforts

Your Name
Your Pinterest user account name shouldn’t be treated like just another name. It’s an important element that can help you appear in relevant searches, but only if you optimize it well.People searching on Pinterest use various types of terms. Your aim should be to appear in search for the term that is more relevant to your brand, and is also popular.When you have zeroed on such a keyword, add it to the end of your brand name. This way you’ll have a better chance of people finding your Pinterest account when they search.

Your Boards
No matter how good your Pinterest boards are, they’re not going to benefit your marketing campaign if your target audience doesn’t get to find them.Try to use your primary keywords in the titles of each of your boards. While people may not find all your boards through the search option, you’ll still increase your chances of getting found by the right people.

Your Pins
Think of your Pin description as a quick intro to your visual. Using the right keywords in your Pin description can help you show up in the search results more often.A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you list a popular keyword suggestions that people are using to search on Pinterest.

2.Maintain Day-to-Day Consistency
When it comes to pinning, a lot of brands make the mistake of being irregular with it. Pinning consistently can help you in two ways:

1.Get more people to find your pins, which means more exposure and traffic.

2.Boost the number of relevant followers to your Pinterest account that actually like your content.

Now, maintaining consistency can prove to be a challenge for busy brands that are also focused on other marketing activities. In such a scenario, you should at least try to pin five to ten visuals in a day.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level. As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.Once again, being consistent means pinning the same amount of pins everyday. Whether it’s 10 pins or 30 pins – there needs to be a balance. Because that’s exactly what your followers expect from you.

3.Experiment with Timing
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Finding the optimal pinning time differs from brand to brand due to various factors. Which is why it makes sense to test and use the data you get to pin at the right times. You should keep an eye on how your followers (and non-followers) respond to your pins at different times.

4.Use high quality images
Let’s face it, Pinterest is almost the same as Instagram. It’s all about the visuals. Pinners usually go here to find ideas or inspiration for almost everything. And having high quality images is the key to selling your brand in this platform. It’s vital for these images to be enticing.
These are some tips that you can try:
If you’re selling beauty products, clothes, accessories or footwear, you should use real people to model them in everyday life setting. Also, don’t forget to highlight the product in your model’s pose.
And if you are selling home decor, furniture or goods, it’s best to capture their photo in a home setting. This will help the users to imagine what it will look like in their home if ever they decide to purchase it.
Always ensure that the images are captured from the best angle and of high quality.

5,Repin Older Pins
Gaining targeted followers to your Pinterest account is only one part of the equation. The other part is to actually get them to see your pins. The fact is, not everybody is going to notice every pin you post. Which means, you need to go beyond regular pinning to get your pins noticed and clicked upon.An underrated way to do this is to repin content that you previously pinned to your account.

Many of your new followers will be eager for great content. When you repin older pins that have already garnered a good response, you’re delivering proven value to these fresh followers.

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Use Pinterest As A Marketing Tool

17th Jun 2020 Mincy Johnson

When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work.However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most underrated social media platforms available for marketing.

What Exactly is Pinterest Marketing?

Pinterest is a social media site that is based on the idea of sharing visuals. Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Which also makes it one of the biggest search engines for visual content.Images and videos that users upload (along with their links and descriptions) are known as pins. Pinners have the choice of neatly organizing their pins into virtual bulletin boards, also called pinboards.Users can customize and theme their boards, which can then be followed by other users. You also have the option to make your boards private or public.

Now, when it comes to sharing visuals, you have three options:

Manually upload and share visuals along with their links/descriptions
Repin and share visuals that you discover through your feed
Repin and share visuals that you find via search

Why Choose Pinterest Marketing?

Unless you’re living under a rock, you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it a stimulating option is that the incontrovertible fact that people using the location are literally engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.

3 Effective Ways to Leverage Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.

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