digital marketing services

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Best Digital Marketing Company Kochi | DMC Online

21st Dec 202021st Dec 2020 Aiswarya Thampi

Digital marketing company in Ernakulam, Kochi–DMC Online helps small businesses engage customers through digital Marketing services. With our workable digital marketing approach we deliver reliable solutions to growth of brand awareness.We are the best Digital Marketing Company in Cochin, Kerala, India. We provides the full service digital marketing company, providing a full range of services to clients in Kerala,India and abroad. We offer perfect Digital Marketing services that help websites increase their organic search score highly which will result in highest rankings. We targeting on highly competitive and goal oriented keywords would be an effective way to gain more conversions. We Digital Marketing Agency in Kochi, Kerala offers SEO, Social Media Marketing and Web designing Services.

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Search Engine Optimization Tips For The Websites

20th Oct 202020th Oct 2020 Aiswarya Thampi

The food industry is competitive and, like many niches, restaurant website SEO includes certain techniques specific to its industry.To start, let’s define SEO. SEO (Search Engine Optimization) is the strategy used to increase website visibility organically using free on-site and off-site optimization techniques. This does not include methods involving ad spend.There are many ways to perform search engine optimization, and there is no one “silver bullet” method to skyrocket your website to the first page of search results. It takes time and effort, but the results are well worth it. Some of the ways to optimize for search engines include, but are not limited to:

Keyword research and competitor analysis
Website structure/organization
Optimizing title, heading, and image tags using keywords
Content optimization using targeted keywords
Blog creation and maintenance
Internal linking
Social media accounts to create relationships and distribute content
Local listings in reputable niche directories
External linking

So let’s get down to the nuts-and-bolts of restaurant SEO. Who doesn’t love to eat out or pick up food every now and then? Whether your potential customers have had a long day and don’t feel like cooking or travelers are passing through your area in search of a great meal, people search for restaurants frequently, including on mobile devices.

Must-Have Components of an Optimized Restaurant Website

With so many considerations to keep in mind, we thought it would be helpful to list of some of the basic “must-haves” for your restaurant’s website.

1.User-Friendly Navigation

When organizing your website, confirm that your main navigation area is intuitive for users to navigate. Your goal is for users to find the information they need within 2-3 clicks of landing on the website. Whether it’s restaurant hours, location information, online ordering, catering, or menu items, it should be quickly accessible. Avoid having too much clutter on the home page and top level menu. Prioritize what items should be listed within the main navigation and which of them are often included as drop-down items beneath the most navigation.

2.Mobile-Friendly Website

If you have an older website that is not mobile-friendly, you have several strikes going against you. First, search engines will penalize your website because it will be deemed less valuable to users. Second, potential customers will find the website difficult to navigate, especially considering that the majority of searches are done on mobile devices.

3.High-Quality Images

Showing poor quality images can make your establishment—and your food—look less inviting. Put your best foot forward with professional images or at least high-quality images with complimentary lighting. Optimize images by filling within the “alt image” tag and “title description” tag to offer users with special needs and search engines an honest idea of what the image contains.

4.Optimized, High-Quality Website Content

Before you begin writing content for your website pages, do some keyword research and competitor analysis to ascertain how potential customers are searching and what keywords your competition is ranking for. Check out our post on keyword research for additional tips on how to do this. If you are not comfortable doing your own research, you can enlist the help of a search engine optimization expert or SEO content writing expert to help you craft keyword-specific text.

5.Testimonials

Customers love to check out reviews from others before trying out a new eatery. Consider including testimonials on the house page or within the sidebar area of your website pages. If you get testimonials from Google, TripAdvisor, or another similar site, cite the source of the review and include a link to the external site therefore the user can see more reviews.

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Why Blogging Plays an Important Role in Digital Marketing?

29th Sep 2020 Aiswarya Thampi

Digital Marketing has changed the way marketing campaigns are formulated and executed. In the present day, wherein the internet is affordable and available to all, digital marketing will be the best marketing methodology. Having understood this fact, small, medium, and large enterprises across the globe have embraced digital consultancy services. Many businesses fail to understand the importance of blogging in digital marketing. A brilliant digital marketer will analyze the business/ product, which s/he wants to market, and design the strategy accordingly. So blogging plays a crucial role in digital marketing strategies.

Contents, both in a written and visual format, are utilized for obtaining optimum traffic to the website of the business. Search Engine Optimization (SEO) and Search Engine Result Page (SERP) are the key factors they focus on whilst planning the digital marketing strategy. Optimized content in the form of blogs, articles, FAQs, and informative pieces will attract a large spectrum of audience.

Content marketing is a strategic method of delivering highly valuable and relevant information to a specific audience. The digital marketer will make the content “search-friendly” by optimizing it using keywords. The aim is to get the content to appear at P0 or Position Zero of SERP. With your website reaching P0, which is also called “Featured Snippet,” it will observe a quantum leap in the number of leads. If the content has ample quality, the conversion rate will go up changing the game in your favor.

The Advantages of Blogging

Blogging is an essential and unavoidable part of digital marketing. The blogs based on useful topics to the common public will take your website to the right customer. At the same time, the optimization of the content is crucial to ensure that it is reaching potential customers. Let’s see the advantages of blogging in digital marketing.

Channelizing Traffic to Your Website – People will be searching for products, services, or utilities online. They may have queries regarding a particular brand. They will have doubts about carrying out a particular task or buying a specific product. The blogs will be covering the topics related to your business or brand. This, in turn, will assure that the person searching for that will reach your website. Finding the solution for the confusion will be beneficial for the person. Thus enhancing the possibility of a conversion.

Answering Questions and Clarifying Doubts – The Internet is the place where people end up trying to find solutions for their confusion and doubts. Providing answers to their questions and resolving their issues will create a connection between the brand and the potential customer. He or she may turn to the specific brand, business, or product, whenever the requirement arises.

However, unrealistic solutions and hollow support will not reap the desired result. The help extended through the website must be genuine and honest. Else, the customers will turn away and as a result, it will have a negative impact on the business.

Creating Brand Image – A carefully crafted blog can create a splendid image of the brand amongst the public. The blogs will brilliantly display your business, luring the clients towards it. The magic of words can turntable in favour of you. Nonetheless, you must make sure that the product you deliver meets the quality. Otherwise, it may backfire and will have an adverse effect on your brand.

Analytics to Gain Client Perceptions – You have several tools like Google Analytics to check how the blogs are performing, conversion rate, location of the audience, age etcetera. This will guide the digital marketer to derive the way ahead to institute requisite changes in the approach. The non-performing blogs that have seen fewer conversion rates or lack reach may be edited accordingly.

You may also read, How to Choose a Digital Marketing Company for Your Business?

An underperforming blog may have wrong keyword optimization that has resulted in the content not reaching the targeted audience. Displaying your content to the right users is an important point in the game. Generating effective leads is of paramount importance. Therefore, a digital marketer will keep on monitoring the blogs, web page contents, and articles. And make amendments from time to time to improve the quality and conversion rate.

What You Should Not Do in Blogging?

In this era of technology, every information is available on fingertips. Therefore, a blogger should be careful while writing a blog. The important points to be considered are:

Plagiarised Contents – Plagiarised content is a definite NO in blogging. Some bloggers may use Thesaurus and make an existing blog to appear as if new. This will not only downgrade the content in SERP rating but also can cause legal actions if found out. Blog contents must be “Original” always.

Fake Claims – Never give any fake claims through the blogs. It will put the brand image in a dark shade. Users will flag the business as unreliable affecting the performance of the company. It is a herculean task to regain trust once lost.

Wrong Info – The blogs must contain only correct information. Some kind of info may change with time. You may add a note beside that or put an asterisk and mention it at the bottom.

Reputed digital marketing agencies have established content writers in-house. The web content, blogs, and articles from the writers will be genuine and effective. The content writer writing the blog will be constantly discussing with the digital marketing team about the keyword requirement and the topics needed. The blogs created after such discussion will have enhanced quality and will be instrumental in creating brand identity, publicity, and image.

The bottom line is whatever your requirement is, a quality blog is a great tool in creating good website traffic, improving the audience, and opening new prospects. Nowadays, every digital marketing agency uses blogs to generate leads and obtain conversions. However, a wrong agency can do more harm than good. Therefore, you must choose a digital marketing agency wisely.

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3 Effective Ways to Leverage Pinterest Marketing

19th Jun 2020 Mincy Johnson

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.Making Pinterest marketing work boils down to having a clear strategy that resonates with your business goals. Because ultimately, building a strong presence on Pinterest is only possible when you’re headed in the right direction.Here are three ways you can tap into the huge opportunity called Pinterest marketing and expand the reach of your business, regardless of the niche you are operating in.

1.Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple thanks to use Pinterest is to create and grow your brand authority. Which can help you get more of your prospective buyers to trust your brand and do business with you.
It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your brand and lead them to buying from you.For example, if you’re within the beauty niche, you’ll create Pinterest boards that help and educate women curious about getting a complete makeover. This not only allows you to strengthen your brand, but also lets you promote your products in a creative manner.
The best part is you don’t have to produce all the content yourself when pinning. You can take a mix and match approach by sharing from various other authoritative sources, which helps you showcase your industry knowledge to followers.

When you build your authority this way
Building consistent trust with your target audience and strengthen your relationship with them.
Experiencing a higher level of customer loyalty, which can translate to repeat sales in the long-run.
Getting more referrals from happy customers and prospects who turn into your brand advocates.

2.Grow Your Reach
Let’s face it, every business wants to increase its reach, because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback. Pinterest features a highly accessible community that you simply can leverage to succeed in bent a much bigger set of your audience.In order to actually grow your reach the right way, you need to have a strategy up your sleeve.One such strategy is leveraging group boards. The idea is to travel out there and connect with popular Pinterest users who have managed to create an enormous , loyal following. And then collaborate with them so that you can get your content in front of the right audience.This “joint venture” allows both the parties to benefit. You get a higher degree of exposure and build your authority by partnering with a relevant brand from your industry. And they get to share more value with their followers.
Now, if you want this collaboration to bring results, you have to get in your prospect’s shoes and look at things from their perspective. Their followers should be relevant to your content and vice versa. This joint venture should make sense at all levels.

3.Increase Your Traffic
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to get relevant website traffic, Pinterest can leave many of those methods within the dust when applied properly.Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined.
Pinterest users that are successfully using the platform for marketing skills to pin great visuals.

They don’t share images just for their visual appeal, but also because they’re valuable pieces of content that:
1.Solve a real-world problem and offer an effective solution
2.Inspire people to take positive set of actions
3.Offer something that is worthy or desirable
4.Appeal to a certain interest/activity
5.Are unique and creative in their own way

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5 Simple Powerful Tips to Get Your Pins Noticed

18th Jun 2020 Mincy Johnson

If Pinterest looks like a platform that would work for your business, then you need to ensure that you’re not aiming in the dark. In other words, you have to take the needed steps to ensure your pins get more exposure.Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time and resources with Pinterest marketing.

Given below are four tips to help you do so:

1.Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.So make sure you optimize the following to get the most out of your Pinterest marketing efforts

Your Name
Your Pinterest user account name shouldn’t be treated like just another name. It’s an important element that can help you appear in relevant searches, but only if you optimize it well.People searching on Pinterest use various types of terms. Your aim should be to appear in search for the term that is more relevant to your brand, and is also popular.When you have zeroed on such a keyword, add it to the end of your brand name. This way you’ll have a better chance of people finding your Pinterest account when they search.

Your Boards
No matter how good your Pinterest boards are, they’re not going to benefit your marketing campaign if your target audience doesn’t get to find them.Try to use your primary keywords in the titles of each of your boards. While people may not find all your boards through the search option, you’ll still increase your chances of getting found by the right people.

Your Pins
Think of your Pin description as a quick intro to your visual. Using the right keywords in your Pin description can help you show up in the search results more often.A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you list a popular keyword suggestions that people are using to search on Pinterest.

2.Maintain Day-to-Day Consistency
When it comes to pinning, a lot of brands make the mistake of being irregular with it. Pinning consistently can help you in two ways:

1.Get more people to find your pins, which means more exposure and traffic.

2.Boost the number of relevant followers to your Pinterest account that actually like your content.

Now, maintaining consistency can prove to be a challenge for busy brands that are also focused on other marketing activities. In such a scenario, you should at least try to pin five to ten visuals in a day.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level. As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.Once again, being consistent means pinning the same amount of pins everyday. Whether it’s 10 pins or 30 pins – there needs to be a balance. Because that’s exactly what your followers expect from you.

3.Experiment with Timing
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Finding the optimal pinning time differs from brand to brand due to various factors. Which is why it makes sense to test and use the data you get to pin at the right times. You should keep an eye on how your followers (and non-followers) respond to your pins at different times.

4.Use high quality images
Let’s face it, Pinterest is almost the same as Instagram. It’s all about the visuals. Pinners usually go here to find ideas or inspiration for almost everything. And having high quality images is the key to selling your brand in this platform. It’s vital for these images to be enticing.
These are some tips that you can try:
If you’re selling beauty products, clothes, accessories or footwear, you should use real people to model them in everyday life setting. Also, don’t forget to highlight the product in your model’s pose.
And if you are selling home decor, furniture or goods, it’s best to capture their photo in a home setting. This will help the users to imagine what it will look like in their home if ever they decide to purchase it.
Always ensure that the images are captured from the best angle and of high quality.

5,Repin Older Pins
Gaining targeted followers to your Pinterest account is only one part of the equation. The other part is to actually get them to see your pins. The fact is, not everybody is going to notice every pin you post. Which means, you need to go beyond regular pinning to get your pins noticed and clicked upon.An underrated way to do this is to repin content that you previously pinned to your account.

Many of your new followers will be eager for great content. When you repin older pins that have already garnered a good response, you’re delivering proven value to these fresh followers.

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Use Pinterest As A Marketing Tool

17th Jun 2020 Mincy Johnson

When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work.However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most underrated social media platforms available for marketing.

What Exactly is Pinterest Marketing?

Pinterest is a social media site that is based on the idea of sharing visuals. Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Which also makes it one of the biggest search engines for visual content.Images and videos that users upload (along with their links and descriptions) are known as pins. Pinners have the choice of neatly organizing their pins into virtual bulletin boards, also called pinboards.Users can customize and theme their boards, which can then be followed by other users. You also have the option to make your boards private or public.

Now, when it comes to sharing visuals, you have three options:

Manually upload and share visuals along with their links/descriptions
Repin and share visuals that you discover through your feed
Repin and share visuals that you find via search

Why Choose Pinterest Marketing?

Unless you’re living under a rock, you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it a stimulating option is that the incontrovertible fact that people using the location are literally engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.

3 Effective Ways to Leverage Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.

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Email Marketing Tips For Click-Throughs

12th Jun 2020 Mincy Johnson

1.craft interesting, related subject lines for your emails.
According to a study by Business2Community, 47% of email recipients opened an email based on the subject line. Typically, it is suggested that you keep your subject line to forty-three or fewer characters so the full subject line can be seen in mobile.

2.Don’t buy email lists.
While it may be tempting to purchase email lists to reach more potential customers, it generally won’t result in the conversion rates you are hoping for.The beauty of email marketing is that your audience has at some point provided you with their email address, whether it be through a newsletter signup on the website, providing an email in return for a coupon, white book or other piece of content, through a customer loyalty program, or other method. In other words, they are a receptive audience. This is not the case for cold emails.Instead, consider options to grow your email list organically through your website, social media, and other marketing methods.

3.Send a welcome message to new contacts within a day.
As mentioned above, welcome emails have an average open rate of 82%! Reach out to these new contacts within a day while your business is still fresh in their minds.This is a great opportunity to introduce yourself and make email recipients aware of any current specials, services, or offers. You can set up an automated email workflow for this—just be sure that your welcome email content is always up to date

4.Make your sender address a person.
Studies show that emails sent from an actual person are more likely to be opened (and not routed to spam filters). This is because people are more likely to trust emails

5.Keep your email copy short and sweet.
The average email has about four hundred thirty-four words (AWeber). With recipients receiving record numbers of emails per day, it is usually beneficial to keep it short and sweet with compelling messages that stand out. This gives readers the opportunity to quickly decide on whether to take action or not.Ultimately, your email length will depend on your business goals, but generally the more concise the better.

6.Include Calls-To-Action in your emails.
What action would you like readers to take? Every email you send should have a goal. Whether it’s to go to a page on your website, download a bit of content, redeem a coupon code, or other action, make it clear in your email.To accomplish this, include links within your text as well as a call-to-action button. Text links should stand out and add up within the context of your email.

7.Check the mobile view of your email campaigns.
Since roughly half of email recipients will open your emails on mobile devices, it makes sense to optimize your emails for mobile viewers. Here are some considerations:
Make sure text isn’t getting cut off.
Check that images are viewing properly.
Make sure text links stand out and your call-to-action button is large enough to be clicked easily.
Ensure that your email template is responsive.
If you’re using MailChimp or an identical email marketing service, mobile compatibility should be a non-issue, but a custom template could require adjustments.

8.Follow CAN-SPAM rules.
In 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing act was passed. This law basically set up rules for commercial emails where recipients have the right to keep a business from emailing them. Businesses that don’t comply face penalties. To be compliant, here are some rules to remember:
Use clear, accurate “From,” and “Reply To” information
Don’t use “no-reply” sender names
Put a postal address on each email sent
Provide a clear opt-out or unsubscribe option
Don’t share or sell your email addresses

10.Clean up your email subscriber lists regularly.
Even if a subscriber hasn’t opted out, it doesn’t necessarily mean they need to still receive your emails. Inactive subscribers can squash your open and click-through rates, so it is worth cleaning out recipients that haven’t opened your campaigns in a while.

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6 Ways To Optimize Your Blog

11th Jun 2020 Mincy Johnson

If you’ve got a blog, likelihood is that you already understand the importance of business blogging. But does one skills to optimize your blog posts to form them more program friendly?

Here are six easy program optimization (SEO) tips to assist get your blog noticed.

1.Do your research.

Keyword research is essential for on page optimization. Chances are you’re naturally including keywords without realizing it just by providing valuable content on a subject . However, there are a spread of tools and techniques for locating related keywords relevant to your blog post that you simply might not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to ascertain k out keywords associated with your topic and even spy on your competition to see what words and phrases they’re targeting to bring traffic to their sites.

2.Utilize keywords throughout your post.

Once you’ve got targeted a few of valuable, relevant keywords, it’s important to put them where they’re going to have the foremost impact for humans and program crawlers indexing your content. Try to include them in the following places:
Title
Headings and subheadings
Introductory sentence
Concluding paragraph
Anchor text (text you hyperlink to other related pages on your site)
Title tags and meta descriptions

A word of caution: Don’t engage in keyword stuffing, which is that the act of filling your content with numerous keywords that it becomes difficult to read. Not only will this irritate your blog followers, it’ll also get you penalized by Google. A couple of strategically placed keywords will do the trick.

3.Optimize your images. Whenever you upload a photograph to your blog, make certain to incorporate keywords within the file name and fill out the alternate text field with a quick , keyword rich description of the photo.

4.Reference others with links. When you mention another blogger or article in your blog post, include a link to the knowledge you’re referencing. Not only is it good blogging etiquette, but you’ll also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in program results pages.

5.Give readers the chance to subscribe your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the power to subscribe your posts via email when possible. This allows your blog followers to possess instant notification of your latest posts without having to periodically check your site for brand spanking new content.

6.Use social media to broaden the reach of your blog posts. As alittle business, you’ll be utilizing Facebook, Twitter or other social media sites to make connections with potential and current customers.

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5 Digital Marketing Objectives

9th Jun 2020 Mincy Johnson

To achieve your business mission and goals on the online , you would like specific digital marketing objectives that guide your online promotional activities. Each campaign you create and every one ads that you simply run should be in line together with your marketing objectives and be relevant to your target market.

1. INCREASE SALES
Increasing sales or leads may be a top level digital marketing objective for several businesses because it improves revenues and is straightforward to live . Using key performance indicators (KPI), you’ll then benchmark your progress towards achieving your objective and you’ll track this in your spreadsheets.

2.IMPROVE CONVERSION RATE
This is another digital marketing objective which will be tracked in Google Analytics. By fixing goal tracking in Analytics, you’ll have reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations then on.

3.PERCENTAGE OF RETURN VISITORS
The New vs Returning visitors may be a metric that’s available in Analytics and it’s easy to trace . Knowing what percentage visitors return is a crucial objective because it helps you see how effective your business is at visitor and customer loyalty.

4.ORGANIC TRAFFIC VOLUMES
Organic traffic is natural traffic from the program result pages. It is considered as free traffic and is distinct from paid traffic. Lots of businesses have the target to extend organic visitor traffic by achieving high program rankings through implementing program optimisation.To achieve this requires making changes to your website that are effective at improving rankings and one of the important ones is including keywords in the content. Another important tactics is to create quality links that time to your website.

5.REDUCE BOUNCE RATE
Bounce rate in analytics is defined as people that enter your site and leave (bounce) instead of continue viewing other pages. This is a crucial measure of the standard of your website, because most businesses want their visitors to finish an action like purchase, contact or download on their websites.The lower the bounce rate the higher and lots of marketers say that a bounce rate below 50% is sweet , however that differs from business to business.

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