Digital marketing company in Ernakulam, Kochi–DMC Online helps small businesses engage customers through digital Marketing services. With our workable digital marketing approach we deliver reliable solutions to growth of brand awareness.We are the best Digital Marketing Company in Cochin, Kerala, India. We provides the full service digital marketing company, providing a full range of services to clients in Kerala,India and abroad. We offer perfect Digital Marketing services that help websites increase their organic search score highly which will result in highest rankings. We targeting on highly competitive and goal oriented keywords would be an effective way to gain more conversions. We Digital Marketing Agency in Kochi, Kerala offers SEO, Social Media Marketing and Web designing Services.
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Search Engine Optimization Tips For The Websites
The food industry is competitive and, like many niches, restaurant website SEO includes certain techniques specific to its industry.To start, let’s define SEO. SEO (Search Engine Optimization) is the strategy used to increase website visibility organically using free on-site and off-site optimization techniques. This does not include methods involving ad spend.There are many ways to perform search engine optimization, and there is no one “silver bullet” method to skyrocket your website to the first page of search results. It takes time and effort, but the results are well worth it. Some of the ways to optimize for search engines include, but are not limited to:
- Keyword research and competitor analysis
- Website structure/organization
- Optimizing title, heading, and image tags using keywords
- Content optimization using targeted keywords
- Blog creation and maintenance
- Internal linking
- Social media accounts to create relationships and distribute content
- Local listings in reputable niche directories
- External linking
So let’s get down to the nuts-and-bolts of restaurant SEO. Who doesn’t love to eat out or pick up food every now and then? Whether your potential customers have had a long day and don’t feel like cooking or travelers are passing through your area in search of a great meal, people search for restaurants frequently, including on mobile devices.
Must-Have Components of an Optimized Restaurant Website
With so many considerations to keep in mind, we thought it would be helpful to list of some of the basic “must-haves” for your restaurant’s website.
1.User-Friendly Navigation
When organizing your website, confirm that your main navigation area is intuitive for users to navigate. Your goal is for users to find the information they need within 2-3 clicks of landing on the website. Whether it’s restaurant hours, location information, online ordering, catering, or menu items, it should be quickly accessible. Avoid having too much clutter on the home page and top level menu. Prioritize what items should be listed within the main navigation and which of them are often included as drop-down items beneath the most navigation.
2.Mobile-Friendly Website
If you have an older website that is not mobile-friendly, you have several strikes going against you. First, search engines will penalize your website because it will be deemed less valuable to users. Second, potential customers will find the website difficult to navigate, especially considering that the majority of searches are done on mobile devices.
3.High-Quality Images
Showing poor quality images can make your establishment—and your food—look less inviting. Put your best foot forward with professional images or at least high-quality images with complimentary lighting. Optimize images by filling within the “alt image” tag and “title description” tag to offer users with special needs and search engines an honest idea of what the image contains.
4.Optimized, High-Quality Website Content
Before you begin writing content for your website pages, do some keyword research and competitor analysis to ascertain how potential customers are searching and what keywords your competition is ranking for. Check out our post on keyword research for additional tips on how to do this. If you are not comfortable doing your own research, you can enlist the help of a search engine optimization expert or SEO content writing expert to help you craft keyword-specific text.
5.Testimonials
Customers love to check out reviews from others before trying out a new eatery. Consider including testimonials on the house page or within the sidebar area of your website pages. If you get testimonials from Google, TripAdvisor, or another similar site, cite the source of the review and include a link to the external site therefore the user can see more reviews.
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Why Blogging Plays an Important Role in Digital Marketing?
Digital Marketing has changed the way marketing campaigns are formulated and executed. In the present day, wherein the internet is affordable and available to all, digital marketing will be the best marketing methodology. Having understood this fact, small, medium, and large enterprises across the globe have embraced digital consultancy services. Many businesses fail to understand the importance of blogging in digital marketing. A brilliant digital marketer will analyze the business/ product, which s/he wants to market, and design the strategy accordingly. So blogging plays a crucial role in digital marketing strategies.
Contents, both in a written and visual format, are utilized for obtaining optimum traffic to the website of the business. Search Engine Optimization (SEO) and Search Engine Result Page (SERP) are the key factors they focus on whilst planning the digital marketing strategy. Optimized content in the form of blogs, articles, FAQs, and informative pieces will attract a large spectrum of audience.
Content marketing is a strategic method of delivering highly valuable and relevant information to a specific audience. The digital marketer will make the content “search-friendly” by optimizing it using keywords. The aim is to get the content to appear at P0 or Position Zero of SERP. With your website reaching P0, which is also called “Featured Snippet,” it will observe a quantum leap in the number of leads. If the content has ample quality, the conversion rate will go up changing the game in your favor.
The Advantages of Blogging
Blogging is an essential and unavoidable part of digital marketing. The blogs based on useful topics to the common public will take your website to the right customer. At the same time, the optimization of the content is crucial to ensure that it is reaching potential customers. Let’s see the advantages of blogging in digital marketing.
Channelizing Traffic to Your Website – People will be searching for products, services, or utilities online. They may have queries regarding a particular brand. They will have doubts about carrying out a particular task or buying a specific product. The blogs will be covering the topics related to your business or brand. This, in turn, will assure that the person searching for that will reach your website. Finding the solution for the confusion will be beneficial for the person. Thus enhancing the possibility of a conversion.
Answering Questions and Clarifying Doubts – The Internet is the place where people end up trying to find solutions for their confusion and doubts. Providing answers to their questions and resolving their issues will create a connection between the brand and the potential customer. He or she may turn to the specific brand, business, or product, whenever the requirement arises.
However, unrealistic solutions and hollow support will not reap the desired result. The help extended through the website must be genuine and honest. Else, the customers will turn away and as a result, it will have a negative impact on the business.
Creating Brand Image – A carefully crafted blog can create a splendid image of the brand amongst the public. The blogs will brilliantly display your business, luring the clients towards it. The magic of words can turntable in favour of you. Nonetheless, you must make sure that the product you deliver meets the quality. Otherwise, it may backfire and will have an adverse effect on your brand.
Analytics to Gain Client Perceptions – You have several tools like Google Analytics to check how the blogs are performing, conversion rate, location of the audience, age etcetera. This will guide the digital marketer to derive the way ahead to institute requisite changes in the approach. The non-performing blogs that have seen fewer conversion rates or lack reach may be edited accordingly.
You may also read, How to Choose a Digital Marketing Company for Your Business?
An underperforming blog may have wrong keyword optimization that has resulted in the content not reaching the targeted audience. Displaying your content to the right users is an important point in the game. Generating effective leads is of paramount importance. Therefore, a digital marketer will keep on monitoring the blogs, web page contents, and articles. And make amendments from time to time to improve the quality and conversion rate.
What You Should Not Do in Blogging?
In this era of technology, every information is available on fingertips. Therefore, a blogger should be careful while writing a blog. The important points to be considered are:
Plagiarised Contents – Plagiarised content is a definite NO in blogging. Some bloggers may use Thesaurus and make an existing blog to appear as if new. This will not only downgrade the content in SERP rating but also can cause legal actions if found out. Blog contents must be “Original” always.
Fake Claims – Never give any fake claims through the blogs. It will put the brand image in a dark shade. Users will flag the business as unreliable affecting the performance of the company. It is a herculean task to regain trust once lost.
Wrong Info – The blogs must contain only correct information. Some kind of info may change with time. You may add a note beside that or put an asterisk and mention it at the bottom.
Reputed digital marketing agencies have established content writers in-house. The web content, blogs, and articles from the writers will be genuine and effective. The content writer writing the blog will be constantly discussing with the digital marketing team about the keyword requirement and the topics needed. The blogs created after such discussion will have enhanced quality and will be instrumental in creating brand identity, publicity, and image.
The bottom line is whatever your requirement is, a quality blog is a great tool in creating good website traffic, improving the audience, and opening new prospects. Nowadays, every digital marketing agency uses blogs to generate leads and obtain conversions. However, a wrong agency can do more harm than good. Therefore, you must choose a digital marketing agency wisely.
Benefits Of Digital Advertising For Small Business
A small business starts out with one main goal in minds: to grow. to try to to that, they have to form people conscious of their brand, products and services. to urge their product or service out there, they have effective digital advertising strategies. The question now’s which advertising strategy to use. Perhaps the simplest answer is that the one that most closely fits the vision and goals of the corporate .We’re close to discuss a number of the various digital advertising campaigns you’ll have, but the overarching key-point is here is that you simply want your campaign to align together with your goals. for instance , we wouldn’t recommend investing all of your ad budget into a campaign that grows your followers, if your biggest and most immediate goal is online sales.
1.Email Campaigns Email campaigns got to be a requirement for little business advertising campaigns. At the forefront are email newsletters, which are very easy to line up. You place an opt-in form on your website so potential customers will know the newest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.The other sort of email marketing campaign may be a drip sequence campaign, which may be a little more complex. This campaign works if you have already got a lively , existing email list or customer list.
Drip sequence campaigns allow your emails to be automatically sent out supported certain actions the user did or didn’t take. An example of a drip sequence campaign is that if someone added your product to their online cart but didn’t inspect .An email are often automatically sent them reminding them of the merchandise and prompting them to see out. Choosing between a newsletter-based email marketing campaign and a drip sequence campaign just depends on the character of your business and what makes the foremost sense for you at this point .
2.PPC (Pay-Per-Click) PPC ads became a standard and effective digital advertising strategy, but they will even be very expensive. In short, PPC allows your website to rank within the top paid program results surely keywords people are searching on Google.If your business is using keywords that are considered popular (and other businesses are competing for them), then prepare to spend some top dollar for it. But if you would like to avoid that and still use PPC effectively, you’ll always use the cheaper longtail keywords.
3.Content Marketing Content marketing may be a great choice to drive traffic also as engagement. during this campaign, you’ll use almost any quite content that you simply have.Depending on what you’ve got or what you would like to use at the instant , you’ll accompany blogs, infographics, videos, and more. Your content goes to be driven by your keywords. So what you actually need here is content that’s rich in keywords without losing its quality.The primary drive for your content is your blog post. So each post needs those quality longtail keywords which will drive traffic and leads. The key’s to return up with and use great keywords. you’ll come up with these on your own, otherwise you can use tools for locating great keywords.
4.Social Media We all know the facility of social media. It offers unmatched reach that other platforms find hard to rival.Let us be clear about one thing, though. For social media outreach to figure , you would like to possess the willingness to take a position in it. and that we are talking both time and money here.Depending on which platform you select , they’re could also be organic options, or it’s going to be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to assist you accomplish your goals on social media.
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Get An Insights Of PPC (Pay Per Click)
Pay-per-click is an internet marketing model that charges advertisers each time someone clicks one of their ads. Search engine ads are the foremost common sort of PPC and provide advertisers the chance to bid on ad placement in programmatic auctions.
Benefits of PPC Marketing
You can target exactly the audience you want. It yields impressive returns It brings in better qualified leads. Building a Keyword ListYour keyword list is the crux of your PPC strategy, so it’s critical you dedicate time and effort to keyword research. And because trends can change, it’s also important you do keyword research often to make sure you’re not missing opportunities to drive traffic to your site. Here are three tips to keep in mind as you begin building and refining your keyword list:
1. Keep it relevant. Just because a keyword will drive traffic to your site doesn’t mean you should include it in your list. Paying for irrelevant keywords will attract visitors who are unlikely to convert, and that’s a surefire way to blow your budget and see little in return. Make sure the keywords you select are highly relevant to the merchandise or service you offer and employed by people seeking the solution you provide.
2.Make it comprehensive. Include all relevant keywords and variations of keywords frequently searched by your primary audience. And be sure to add long-tail keywords, which are not only more specific but also often much less expensive.
3.Create a negative keyword list. Another way to help eliminate wasted ad spend is to add negative keywords (irrelevant keywords you don’t want to be associated with your ads). By creating a list of negative keywords, you can ensure your ad will not be displayed when someone searches terms unlikely to result in a conversion. For example, if your website sells only sunglasses, you might include words like “bifocals,” “reading glasses,” “prescription” and “contact lenses” in your negative keyword list.
Driving PPC Lead Generation and Conversion
Some organizations create thorough keyword lists and still fail to see the results and return on ad spend (ROAS) they’d like to see from their PPC campaigns. Here are a few things you can do to help increase your conversion rate:
1.Identify a clear goal. Are you hoping to build brand awareness? Or are you looking to reach prospects who are further down the funnel and ready to buy? Before you start building a campaign, determine what you’re hoping to accomplish. This objective will influence everything from the copy you use to the audience you target.
2.Write irresistible ad copy. Composing ad copy that captivates prospects is an art form, and it takes practice and testing to get it right. But your ad copy is what earns clicks, and you can’t drive conversions without first driving clicks.
3. Create user-friendly landing pages. Creating great ads is only half the battle. Once a visitor arrives on your site, you need to make sure you’re providing an experience that drives further action. By creating custom landing pages tailored specifically to each of your PPC campaigns, you can ensure the messages align. Be sure the page is also clean, simple and includes a clear call to action.
4. Test, optimize, repeat. Always launch multiple variations of a billboard and keep an in-depth eye on the results. Over time, you’ll learn what works and what doesn’t, and be able to replicate your successes. The more you test and optimize your ads, the better your ads will perform, and the higher your returns.
PPC is a prominent part of Search Engine Marketing. Our PPC agency in Kochi will stay consistent with your goals and provide you the best digital marketing services.Benefits of Guest Blogging and it’s Importance
Hai guys, here I’m planning to talk about what’s Guest Blogging and what are the main Benefits of Guest Blogging?
WHAT IS GUEST BLOGGING?
Guest Blogging is always known as Guest Posting. It is the approach and practice of publishing a blog on another blogger. In simple, it is a measure to develop relationships, links, authority, and larger exposure. Guest Blogging may be a content marketing and SEO technique where someone writes and publishes a blog post on a 3rd party website.
7 BENEFITS OF GUEST BLOGGING
Get Quality Traffic
Build Your Online Influence
Improve Domain Authority
Develop A Search Engine Authority
Improve Your Writing
Helps You To Build Your Social Media Profile
Build Your Subscribers
GUEST BLOGGING BENEFITS QUALITY TRAFFIC
The important advantage of Guest blogging and why a lot of individuals are spending their time in it’s the standard traffic it sends. Your guest posts or blogs are published on. So many big blogs within the blogging and make money online especially and apart from the opposite benefits involved, one advantage of these is that the quality traffic it sends. Most of the time you can get visitors fewer visitors and sometimes get more visitors from writing a single guest post or blog on a big blog
BUILD YOUR ONLINE INFLUENCE
Build your online influence is another advantage of guest blogging. When I mention the influence I had such as you to understand that I’m not talking about expertise or authority. I am talking about real influence, which may be positive or negative, and which features a lot to try to to with what percentage people you’ll impact.
GUEST BLOGGING IMPROVE DOMAIN AUTHORITY
Build domain authority is one of the chief benefits of guest blogging. It helps to create your name and increase your domain authority
DEVELOP A SEARCH ENGINE AUTHORITY
Build program Authority is nearly an equivalent because the previous advantage. It helps to build your search engine authority.
IMPROVE YOUR WRITING
One of the prime benefits of guest blogging. Submitting your guest blogs to a particular blog and the blogger replied that he can’t even determine whether the post is good or bad because he can’t read the post that your writing is so bad. And you made up your mind to submit the post to another blog, but after giving it a second thought you considered the fact that there might be some truth to what this blogger is saying so you reread and edited the post, and it had been published.
HELPS YOU TO BUILD YOUR SOCIAL MEDIA PROFILE
Guest blogging is a great and effective way to set up your social media accounts Twitter, Facebook, Youtube, etc.
BUILD YOUR SUBSCRIBERS
A great advantage of Guest blogging is gaining subscribers to the assistance of Guest Posting. In a single day, you can increase your subscribers fastly.
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Organic Search Engine Optimization: 10 Steps to #1 Google Rankings
Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily.
There are several measures you can take to help your website grow in search rankings. Most of them are fairly easy to do. But why take the time and effort to learn how to rank higher on search engines if you’re already using ads, social media, or email marketing?
With organic search engine optimization (as opposed to pay-per-click ads) people will more easily find your website on search engines while they are looking for a product or service you provide. Making it more likely that they will convert from visitor to customer. No one searches for a product or service that they don’t want, so they’re already in the mood to buy. You just have to stand out among the competition. Additionally, when you rank on the front page of a search engine, you are showing potential consumers the legitimacy of your products or services because of your high ranking.
Results don’t happen overnight – organic search engine optimization takes time, patience, and consistency. There is certainly no guarantee that you will be in the number one spot on a search engine results page, or SERP, but with this guide you will have a better understanding of how to grow your website in the rankings.
Let’s take a look at 10 steps you can take to make sure potential customers are finding your website through organic search engine optimization.
Steps for Organic Search Engine Optimization
1. Understand what customers want and why they might come to you.
This is important before delving into the world of organic search engine optimization. Figure out the types of words and phrases, called keywords, your consumers use when looking for your product or service on a search engine.
Save the terms you come up with in a list – this will be a great place to start when beginning your keyword research. It’ll be super helpful to go ahead and put your keywords into an Excel document or Google Sheet. This way, when you’re performing keyword research, you will be more organized.
What are the most popular services you offer? What need does your service fill? Consider a wide array of both similar and diverse terms to get you thinking about how people are using search engines. One way to get more ideas is to type in relevant phrases into Google and look at the related searches that drop down before you search.
2. Perform thorough and diverse keyword research.
This step is extremely important and will help you figure out what words and phrases people are using to search for your products and services.
There are a few things to look for when researching keywords: monthly searches, keyword difficulty, and competition.
- The monthly volume of searches entered on keywords can be found with a few different methods. If you have a Google Ads account, you can use Keyword Planner for this step. If you don’t, there are a few free sites out there that will give you similar numbers. Obviously, if a keyword has higher monthly searches you’ll want to keep it in mind. However, that also might mean that it has a higher keyword difficulty and fiercer competition.
- Keyword difficulty is a number that lets you know how difficult it will be to rank for a certain keyword. The higher the number, the more difficult it will be to rank on that keyword. There are a few sites online that will tell you keyword difficulty of a word or phrase. Record these numbers in your Excel document or Google Sheet that you made earlier.
- An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
3. Understand the localized keyword searches.
An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see the results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words and shows you listings from businesses that are close in proximity to you.
Many people also search specifically for services within their area. Utilizing keywords such as “wedding photography Atlanta” instead of just “wedding photography” can help you face local competition better. Setting up a Google My Business page is also a tool that will help your business pop up in localized searches. It’s free to set up and requires a physical address for your business.
4. Research competition.
Search the keywords you’ve chosen and see what websites come up. Are they using the keyword in their website copy? How many times? This will give you a clue for how many times you’ll want to use that keyword in your website copy when you start implementing changes for organic search engine optimization.
One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. DA and PA are two of several factors that go into how a website will be ranked on a SERP. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks).
While there isn’t much you can do about how long your website has been around, it’s important to note this factor if you ever want a new website for your business. It’s more beneficial to keep an old domain and redesign the layout than it is to start from scratch. A page’s authority isn’t always the same as the whole domain’s authority, but they’re determined in the same way. New web pages on an old domain will still have the domain authority to back it up, but their page authority will start out at 1.
Popularity of a website or page can be increased by upping the number of links to your page, called backlinks. Links to your pages from authoritative sites indicates popularity and trustworthiness.
Find a website or browser extension that will tell you the domain authority of a URL. This way, you can accurately look at your competition and see if your domain authority can stack up to the competition, or if you need to start working on your links.
5. Implement keywords in your on-site copy.
So now you have picked your keywords with the above steps in mind. Now it’s time to figure out which pages of your website you want to optimize for higher search engine results.
The home page of your site is usually a good place to start. It typically holds a wide array of information about your product or service and will lead the website visitor to where they want to go. However, if you have other informative pages on your site that you think would be more helpful, you may want to choose one of those pages in addition to, or instead of, the home page.
Keep in mind the number of times your competition uses the keyword you’re going for on their pages. You can find this by a simple control/command + F search on their webpage. A good rule of thumb is to have each keyword you’re trying to rank for used in your website copy at least 5-7 times per page.
One practice to avoid is keyword stuffing. This is when you insert your keyword in places where it doesn’t make sense, just to have it in your copy as many times as possible. Try to write copy that makes it easier to insert your keyword rather than just trying to cram it as many times as you can into a paragraph.
6. Update your HTML.
While you are updating your website’s copy, you’ll also want to implement changes in your HTML – specifically, in your H1 and H2 title tags, as well as your meta descriptions and URLs. You’ll want to put your most relevant keywords in these sections of your website HTML. Search engines take into account the words in these sections of your website’s HTML when listing out relevant webpages in a search result.
H1 and H2 title tags are names for the two most important types of titles in your website. H1 tags are your main titles – usually large or bolded on a website, and at the top – and H2 tags are secondary titles that clarify your main title, or might be the titles to different page sections. To utilize these sections effectively, you can use the format “Business | Keyword” as your H1 tag. For example, if my business name was “Emily’s Images” and my keyword was “Atlanta wedding photography,” my title would look like “Emily’s Images | Atlanta wedding photography”.
A meta description is a short blurb about the particular page of your website. This is a great place to insert keywords easily. However, you also want to include helpful information for potential site visitors to draw them into clicking on your website. This blurb will appear in search engine results pages under your H1 title tag and URL of your webpage.
Utilizing keywords in your URLs will also help with your rankings. Unfortunately, there isn’t much you can do to change the home page URL of your website without your domain authority being reset. However, each additional page you add is a place to insert a keyword, as long as it is relevant to the actual page content. We’ll go over blogging shortly, but URLs of blog posts are a great place to use your keywords.
7. Build your links.
Links are an important part of organic search engine optimization. Using the copy on your site to link to other relevant pages on and off your site will increase the number of links.
Inbound links are links that keep viewers on your website. You can link to your blog posts and other information pages or service pages, for example. Search engines use links to discover new pages, as well as to determine how a page should rank, so don’t skip over this process.
While inbound links are important, backlinks are just as important, but a little more difficult to acquire. We already went over how backlinks are important for building your domain authority, but the process to acquiring them can cost you hundreds. If you don’t have a budget for backlinks, try building relationships with other relevant quality websites that will link to your webpage.
The quality of your inbound and backlink anchor text is important to note as well. Anchor text is the text that is used to hyperlink to another website. The anchor text should relate to the content of the page. Never use anchor text that just says “click here.”
Also, for outbound links, always link to relevant sites and topic from respected, credible websites. What does this mean? For instance, a link from a respected and well-established site such as BBC is better than a link from a friend’s personal blog. You see, relevant backlinks will be preferred by search engines, so should you.
8. Start blogging.
Writing blogs for your website not only helps with organic search engine optimization, but it provides valuable information for your potential customers and website visitors, among other things. Writing blogs about the industry you service will provide a place for you to insert your keywords plenty of times, while keeping the information relevant and helpful. On top of that, it makes your business look like an industry expert. A well-written blog makes you look more credible because of your level of expertise. Blogs that optimize for keywords will ideally be anywhere from 500 to 2,000 words, but not everyone has the time to crank out blogs that size every week. However, posting shorter blogs still provides value to your client base and potential customers.
In addition to keywords, be sure to include several inbound links in your blog posts. Blogs are typically a great place to include links to your other blogs, your service pages, and more.
If you want to drive traffic to your website using blogs, but don’t have the time to commit to writing blogs, hiring a full service digital marketing agency to assist you with your content strategy is the way to go.
9. Track your rankings.
By now you’ve done your keyword research and you’ve optimized your website content to reflect the keywords you’re trying to rank for. Now you’re ready to sit back and watch your website rankings grow. How will you know if your efforts are successful?
Tracking your keyword rankings is the best way to tell if your work is being rewarded.
Additionally, knowing how your SEO is performing can help you make the necessary changes over time to keep your rankings high. Look around for a keyword tracking tool to help you track how your SEO is performing. It’s typical for your ranking to fluctuate from week to week and even day to day. Look for a general upward trend from month to month that shows that your efforts are successful.
10. Don’t go it alone.
Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO company helps you save your time and effort so you can do the things you’d rather be doing. Contact us today to schedule a time to talk about how we can improve your organic search engine optimization.
5 Simple Powerful Tips to Get Your Pins Noticed
If Pinterest looks like a platform that would work for your business, then you need to ensure that you’re not aiming in the dark. In other words, you have to take the needed steps to ensure your pins get more exposure.Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time and resources with Pinterest marketing.
Given below are four tips to help you do so:
1.Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.So make sure you optimize the following to get the most out of your Pinterest marketing efforts
Your Name
Your Pinterest user account name shouldn’t be treated like just another name. It’s an important element that can help you appear in relevant searches, but only if you optimize it well.People searching on Pinterest use various types of terms. Your aim should be to appear in search for the term that is more relevant to your brand, and is also popular.When you have zeroed on such a keyword, add it to the end of your brand name. This way you’ll have a better chance of people finding your Pinterest account when they search.
Your Boards
No matter how good your Pinterest boards are, they’re not going to benefit your marketing campaign if your target audience doesn’t get to find them.Try to use your primary keywords in the titles of each of your boards. While people may not find all your boards through the search option, you’ll still increase your chances of getting found by the right people.
Your Pins
Think of your Pin description as a quick intro to your visual. Using the right keywords in your Pin description can help you show up in the search results more often.A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you list a popular keyword suggestions that people are using to search on Pinterest.
2.Maintain Day-to-Day Consistency
When it comes to pinning, a lot of brands make the mistake of being irregular with it. Pinning consistently can help you in two ways:
1.Get more people to find your pins, which means more exposure and traffic.
2.Boost the number of relevant followers to your Pinterest account that actually like your content.
Now, maintaining consistency can prove to be a challenge for busy brands that are also focused on other marketing activities. In such a scenario, you should at least try to pin five to ten visuals in a day.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level. As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.Once again, being consistent means pinning the same amount of pins everyday. Whether it’s 10 pins or 30 pins – there needs to be a balance. Because that’s exactly what your followers expect from you.
3.Experiment with Timing
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Finding the optimal pinning time differs from brand to brand due to various factors. Which is why it makes sense to test and use the data you get to pin at the right times. You should keep an eye on how your followers (and non-followers) respond to your pins at different times.
4.Use high quality images
Let’s face it, Pinterest is almost the same as Instagram. It’s all about the visuals. Pinners usually go here to find ideas or inspiration for almost everything. And having high quality images is the key to selling your brand in this platform. It’s vital for these images to be enticing.
These are some tips that you can try:
If you’re selling beauty products, clothes, accessories or footwear, you should use real people to model them in everyday life setting. Also, don’t forget to highlight the product in your model’s pose.
And if you are selling home decor, furniture or goods, it’s best to capture their photo in a home setting. This will help the users to imagine what it will look like in their home if ever they decide to purchase it.
Always ensure that the images are captured from the best angle and of high quality.
5,Repin Older Pins
Gaining targeted followers to your Pinterest account is only one part of the equation. The other part is to actually get them to see your pins. The fact is, not everybody is going to notice every pin you post. Which means, you need to go beyond regular pinning to get your pins noticed and clicked upon.An underrated way to do this is to repin content that you previously pinned to your account.
Many of your new followers will be eager for great content. When you repin older pins that have already garnered a good response, you’re delivering proven value to these fresh followers.
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Use Pinterest As A Marketing Tool
When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work.However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most underrated social media platforms available for marketing.
What Exactly is Pinterest Marketing?
Pinterest is a social media site that is based on the idea of sharing visuals. Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Which also makes it one of the biggest search engines for visual content.Images and videos that users upload (along with their links and descriptions) are known as pins. Pinners have the choice of neatly organizing their pins into virtual bulletin boards, also called pinboards.Users can customize and theme their boards, which can then be followed by other users. You also have the option to make your boards private or public.
Now, when it comes to sharing visuals, you have three options:
Manually upload and share visuals along with their links/descriptions
Repin and share visuals that you discover through your feed
Repin and share visuals that you find via search
Why Choose Pinterest Marketing?
Unless you’re living under a rock, you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it a stimulating option is that the incontrovertible fact that people using the location are literally engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.
3 Effective Ways to Leverage Pinterest Marketing
Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.
1.Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple thanks to use Pinterest is to create and grow your brand authority. Which can help you get more of your prospective buyers to trust your brand and do business with you.
2.Grow Your Reach
Let’s face it, every business wants to increase its reach, because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback. Pinterest features a highly accessible community that you simply can leverage to succeed in bent a much bigger set of your audience.In order to actually grow your reach the right way, you need to have a strategy up your sleeve. Something that isn’t commonly used (or abused) by other marketers.
One such strategy is leveraging group boards. The idea is to travel out there and connect with popular Pinterest users who have managed to create an enormous , loyal following. And then collaborate with them so that you can get your content in front of the right audience.
3.Increase Your Traffic
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.
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Email Marketing Tips For Click-Throughs
1.craft interesting, related subject lines for your emails.
According to a study by Business2Community, 47% of email recipients opened an email based on the subject line. Typically, it is suggested that you keep your subject line to forty-three or fewer characters so the full subject line can be seen in mobile.
2.Don’t buy email lists.
While it may be tempting to purchase email lists to reach more potential customers, it generally won’t result in the conversion rates you are hoping for.The beauty of email marketing is that your audience has at some point provided you with their email address, whether it be through a newsletter signup on the website, providing an email in return for a coupon, white book or other piece of content, through a customer loyalty program, or other method. In other words, they are a receptive audience. This is not the case for cold emails.Instead, consider options to grow your email list organically through your website, social media, and other marketing methods.
3.Send a welcome message to new contacts within a day.
As mentioned above, welcome emails have an average open rate of 82%! Reach out to these new contacts within a day while your business is still fresh in their minds.This is a great opportunity to introduce yourself and make email recipients aware of any current specials, services, or offers. You can set up an automated email workflow for this—just be sure that your welcome email content is always up to date
4.Make your sender address a person.
Studies show that emails sent from an actual person are more likely to be opened (and not routed to spam filters). This is because people are more likely to trust emails
5.Keep your email copy short and sweet.
The average email has about four hundred thirty-four words (AWeber). With recipients receiving record numbers of emails per day, it is usually beneficial to keep it short and sweet with compelling messages that stand out. This gives readers the opportunity to quickly decide on whether to take action or not.Ultimately, your email length will depend on your business goals, but generally the more concise the better.
6.Include Calls-To-Action in your emails.
What action would you like readers to take? Every email you send should have a goal. Whether it’s to go to a page on your website, download a bit of content, redeem a coupon code, or other action, make it clear in your email.To accomplish this, include links within your text as well as a call-to-action button. Text links should stand out and add up within the context of your email.
7.Check the mobile view of your email campaigns.
Since roughly half of email recipients will open your emails on mobile devices, it makes sense to optimize your emails for mobile viewers. Here are some considerations:
Make sure text isn’t getting cut off.
Check that images are viewing properly.
Make sure text links stand out and your call-to-action button is large enough to be clicked easily.
Ensure that your email template is responsive.
If you’re using MailChimp or an identical email marketing service, mobile compatibility should be a non-issue, but a custom template could require adjustments.
8.Follow CAN-SPAM rules.
In 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing act was passed. This law basically set up rules for commercial emails where recipients have the right to keep a business from emailing them. Businesses that don’t comply face penalties. To be compliant, here are some rules to remember:
Use clear, accurate “From,” and “Reply To” information
Don’t use “no-reply” sender names
Put a postal address on each email sent
Provide a clear opt-out or unsubscribe option
Don’t share or sell your email addresses
10.Clean up your email subscriber lists regularly.
Even if a subscriber hasn’t opted out, it doesn’t necessarily mean they need to still receive your emails. Inactive subscribers can squash your open and click-through rates, so it is worth cleaning out recipients that haven’t opened your campaigns in a while.
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