In today’s digital marketplace, program optimization seems to be a subject that’s on every small business owners mind. That’s because the bulk of consumers are using search engines like Google to seek out the brands, products, and services that they have most. There are many various factors involved in your program ranking. And improving your ranking is no easy task.That’s why we’ve put together the last word guide the way to increase program optimization results. Use the helpful tips below to urge started with improving your reach online.How long does it fancy improve your Google ranking?Skill – does one have the skill set in-house to enhance your SEO? Do you even know what you would like to try to to to urge started? Your skill at SEO plays a task in how quickly you’ll improve your ranking.

Here are just a few of the elements that can impact the time it takes for you to improve your Google ranking:

Budget – What quite budget are you working with? The larger the budget, the more you’ll do up-front to extend program optimization results. If you’re working with a limited budget, you’ll got to be more strategic about which steps you’re taking .
Competition – The more competition you’ve got in your industry and area, the longer it’s going to deem you to extend program optimization results. How well your competition is doing with their own SEO also will play a task .
Current Site – What condition is your current site in? The more work you’ve got to try to to to enhance the various elements of your site, the longer it’d take you to ascertain changes in your Google rankings.Keeping these factors in mind. No matter where you’re within the optimization process, seeing a change in your program results page (SERP) rankings will take time. It isn’t something that just happens overnight.

9 Ways to Increase Search Engine Optimization Results

As we mentioned before, the time it takes you to extend program optimization results depends on variety of things . However, there are some actions that you simply can start taking today to enhance your chances of ranking higher on the SERP. Here are just a couple of ways to enhance your SEO

1.Start with an SEO website audit.

If you would like to seek out out the simplest ways to extend program optimization for your website, you’ll want to start out with an SEO website audit. An audit will help you identify your site’s strengths and weaknesses.That way, you will be able to play to your strengths while making strategic improvements to the weaker areas of your SEO.

An SEO website audit involves looking at:

Your website structure
Information architecture
Existing content

The point of the audit is to identify areas that need attention so that you can begin to develop a strategic plan for improvement. Though the audit itself won’t help you improve SEO, it’s a vital first step in effectively and efficiently boosting your SEO efforts.A technical SEO audit requires you to use a number of tools to help identify how different areas of your site are contributing to your SEO. The average small business doesn’t have access to these types of tools or the experience in-house to run them and interpret the results.

For this reason, many brands will prefer to work with an experienced SEO agency which will complete a technical SEO audit and offer strategic recommendations supported what they find.

2.Improve site navigation.

Google wants to supply the simplest possible program experience for its users. For this reason, the program rewards sites that provide a positive user experience (UX). Part of offering a positive UX is ensuring that your site is straightforward to navigate.If site visitors cannot find what they’re trying to find , they’re going to presumably leave your site.

This impacts your bounce rate and time visitors spend on your site as well as the number of pages they view. All of this impacts your search engine rankings.Not to mention, poor navigation often leaves users with a negative perception of your brand. This can lead them to look to your competitors to get what they need.

Developing a clear navigational structure is a vital first step to helping visitors find the what they are looking for on your site. The rule of thumb for navigation is to never make a page more than 3 clicks away. That means that every page on your site, even at the deepest levels, should be reachable in just 3 clicks.

3.Fix duplicate content.

Duplicate content issues can negatively impact your program optimization efforts. Google wants to reward those sites that have unique site content. So they penalize sites with duplicates. That’s why it’s important to regularly check your website for duplicate site content and fix these issues before they start to bring down your SERP rankings.One of the foremost common duplicate content issues is multiple versions of an equivalent page.

To resolve this issue, you’ll need to set up the right redirect rules in your .htaccess. If you don’t know how to do this, ask your site administrator or a web design professional.Another common issue when it comes to duplicate site content are portions of your content that are too similar to other site pages. This can happen for a number of reasons.

Maybe the freelancer that you hired to write your site copy wasn’t as careful as they should have been in writing unique content. Or perhaps you work in an industry where very common phrasing is often used and you’ve used some phrasing that’s identical to other pages on the same topic.

No matter what the case could also be , you’ll got to locate and fix this content to make sure that it doesn’t penalize your SERP rankings.Tools like Copyscape are great for helping you identify duplicate content. Once you’ve used the tool to find content matches, you can fix these issues before they start to impact your SEO.You will got to check for duplicate content on a daily basis as whenever you add new pages or blog posts to your site, there’s the potential for content duplication issues.

4.Optimize your website for mobile.

Mobile site optimization is not any longer optional for businesses. As of 2015, Google now penalizes sites that aren’t optimized for mobile devices.

Why? Because over 55% of all searches come from mobile devices. Consumers are using sites like Yelp as search directories. And counting on Google maps to spot local businesses which will serve their needs within the moment.Mobile site optimization isn’t just important for consumer businesses. B2B brands also got to confirm that their site is straightforward to navigate and skim from smaller screens.

In fact, a study from Search Engine Watch shows 77% of business executives are using smartphones to research new products or services for their business. If you would like your content to be available to your audience once they need it most, mobile optimization may be a must.

5.Optimize your site for speed.

Site speed is yet another factor that the Google algorithm takes into consideration when ranking your site on its SERP.The longer it takes for the page to load, the more frustrated the buyer becomes. This may cause them to leave your site and go to a competitor’s.According to data from Akamai, if your site takes longer than 3 seconds to load, you could be losing almost 50% of your site visitors.To improve bounce rates and thus your SERP ranking, you’ll need to make some changes to your site to improve site speed.

Here are a couple of factors that impact load times:

Image File Size – Larger image files take longer to load, impacting your site speed. Compress and optimize your image files so that they don’t drag down your load times.
Browser Caching – When a browser loads a site page, it is loading a number of resources. Browser caching stores these resources locally on the users’ computer so they don’t need to be loaded again – making pages load faster.
Script Handling – JS and CSS files can slow down your site speed, so make sure that you actually need these extras to enhance your site before using them. (If you don’t know what we’re talking about, ask the person who designs your site.)

When you improve your site speed, you’re not only providing a better UX. But you’re boosting conversion rates as well. Not to mention, Google will take this under consideration when calculating your site ranking on the SERP.

6.Produce high-quality content that adds value.

Consistent, high-quality content plays a vital role in helping your business increase search engine optimization results. No matter what changes you make to your site’s structure, there is no substitute for great content.Your content should not only be researched and well-written. But it also needs to be useful to your target audience. If your website content doesn’t provide value for its readers, it won’t help you increase search engine optimization.

One of the best ways to step up your content creation is to create a business blog. This is where you will regularly post new blog articles about topics that are relevant to your industry and your customers.A great place to start out brainstorming potential topics together with your team is to believe questions that your audience may have or challenges that they face. Addressing these challenges in blog posts not only helps you catch the eye of your audience but also make sure that the content is providing some sort of value.

7.Insert and improve your metadata.

If you want to rank higher on the Google search engine results page, you’ve got to make it easy for Google to decipher what your pages are about. Making sure you insert metadata or improve the prevailing metadata on your pages may be a surefire thanks to increase program optimization results for your site pages.

Here are some elements you’ll need to consider when optimizing your metadata:

Title – this is often the title which will be displayed at the highest of the browser window also because the headline on the SERP. Include your keywords on the brink of the start of the title.
Description – The description is important because it shows up on the SERP and tells users what the page is about. Create a clear and accurate description of the page that’s brief while still emphasizing chosen keywords.
Alt Tags – Alternative text descriptions, or alt tags, are used to describe any images, videos, or visual media that you use on your pages. This not only tells Google what your images are about but helps the search engine determine when to deliver this content in its image search results.

Get in the habit of following these best practices for each and every new page or blog post that you publish. Though this takes a little extra time to create, it’s an essential way to increase your search engine optimization results.The more accurately Google can determine what’s on your pages, the more effectively the search engine can deliver the right results to the right users at the right time.

8.Include inbound and outbound hyperlinks.

Linking is another important way to increase search engine optimization results. Backlinking strategies can get a bit complicated.However, the best way to increase the number of links back to your content is to write content that’s worth linking to. The more valuable content you create and share with others, the more likely other sites will link back to your content.

In addition to getting external links back to your site, you’ll also want to link to your own site pages internally.Any time you have the opportunity to link to a relevant site page or blog post within your own content, go for it. This will not only help you increase search engine optimization results, but it allows you to guide readers to other content that they might find helpful.

9.confirm your content is straightforward to read.

We’ve already talked about the importance of creating high-quality content on a consistent basis. However, if this content isn’t easy for visitors to read, they may not take the time to read it.Ensuring that your content is formatted during a way that’s easy to navigate and skim is a crucial a part of keeping visitors on your site longer. Which impacts both SEO and conversion rates.

One of the best ways to format your content so that it’s easier to digest is by using headings and subheadings.These titles help hack the content into different topics. Making it easier for readers to spot what sorts of information are going to be contained within each section. This is especially important for long-form blogs as readers can easily get lost in the content.Another formatting tip is to use bullet points and numbered lists to break down more complex topics.

Bullet points offer readers a little break from large chunks of text while easily breaking down information into more digestible chunks. Numbered lists can help break down a process or make a list of elements easier to understand.Bold and italics are also your friend.

If you want to emphasize certain elements of the text or make sure that something sticks out to the reader, make a phrase bold or put a word in italics.All of these tactics will help improve the readability of your piece and make it easier for busy readers to scan and get the information they need quickly and effectively.

DMC Online When it comes to marketing your business, we use the full range of online marketing tools.The Digital Marketing Company can also increase the efficacy of other marketing techniques – including Search Engine Optimization and Search Engine Marketing – by helping build natural links, drive traffic, and build natural links, awareness, brand recognition and goodwill.
Are you looking for best Digital Marketing company in Kochi? DMC Online is the best option to fulfill your dreams. that helps to increase your business sales or branding? We provide complete Digital Marketing services to every companies across the world.

blogging, digital marketing, digital marketing services, internet marketing, social media marketing

What is Digital Advertising and How it Work

24th Feb 202027th Feb 2020 Aiswarya Thampi

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Welcome to the fun world of digital advertising, where everyone starts off asking an equivalent question:

What even is digital advertising?

If you’re not Steve Jobs and didn’t realize how important digital advertising was getting to be in building a corporation in 1984 (the year Apple’s iconic commercial launched), this is your OFFICIAL invite into the club.

Let’s be honest, none of us got the memo as quickly as Jobs did. Yet, we will all learn a valuable lesson from him.

Digital advertising can catapult a business, like Apple, into success and make raving fans from your customers (this is advice from a corporation that reached a $1 trillion valuation in 2018).

What is Digital Advertising?

Digital advertising may be a strategy that promotes a product online. This promotion happens on social media platforms, search engines, websites, or maybe in your inbox. Essentially, digital advertising is promoting your product or services to people on the web.

And (just to drive home the point) it’s a huge part of the marketing industry right now.

In 2018, Facebook made $55 billion in advertising revenue. That means that marketers paid them a cumulated sum of $55 billion to advertise their products on Facebook platforms.

Like we said, digital advertising is quite an enormous deal.

It also can be mentioned as “online advertising” or “paid media.” All of those terms just mean that you’re promoting a product online with the hope of starting conversions (i.e., users to sign up for your email list, people to buy your product, etc.).

How Does Digital Advertising Work?

When Apple ran its iconic ad in 1984, everything was pretty simple. While they had to wait until 2000 to be able to run a Google ad for their products, there wasn’t much competition trying to steal their customers online when they could finally launch online ads.

Which is that the total opposite of what digital advertising is today? Customers in 2020 have tons of options when it involves who they need to buy their products from, and this rise in options has made online advertising a bit more complex than it wont to be.

But, don’t worry. At DMC Online we’ve blog posts and courses which will teach you the foremost up-to-date information about paid media because it stands today. While this might seem overwhelming, it all starts to form sense the more you study it.

For example, digital advertising requires you to possess a traffic campaign and it all starts together with your customer.

To create a web advertising strategy that works, you’ve got to make the proper ad for your audience. It needs to be something that makes them stop scrolling and think, “Wow, that’s exactly what I need.” That ad is going to make your prospects convert—remember, this is marketing lingo for getting users to sign up for your email list, people to buy your product, etc.

And if this were 2000 again, you’ll stop there. But…digital advertising requires a bit more effort now.

Part of this strategy also involves building relationships with your audience by giving them free value and showing them that you’re the business they want to buy from. It also involves doing audits on your ads to seek out ways to enhance them and increase your conversions.

You’ve presumably spent the bulk of today watching different sorts of digital advertising (we’ll explain how within the next section). Let’s look at some examples!

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Examples of Digital Advertising

If you’ve spent anytime online today chances are that you’ve seen some form of advertising. That’s because it’s really…everywhere.

For example, Mazda is using Twitter to promote their new model, MazdaCX30 (as you can see by the “Promoted” text in the bottom left-hand corner):

Industrious HQ, a coworking space located in Los Angeles, is running paid media on Instagram (notice the Sponsored text under their name):

IndustriousHQ's Instagram ad with a photo of one of their modern offices with white walls and light wood accents with caption, "Like what you see? It could be your new office. Book a tour today.

And even Office Depot is running ads on websites, like Forbes:

An ad for Office Depot in the above-the-fold content of Forbes with headline: A suite of services to help your business succeed

So, unless this article is that the first piece of Internet content that you simply have touched since you awakened this morning, likelihood is that you’ve spent tons of your time looking at digital advertisements—whether you realized it or not.

And that’s because business owners, agencies, and marketers are now on the train that Apple hopped on over 3 decades ago.

It’s is a huge market (obviously). Businesses around the world have figured out that with digital advertising’s ability to target specific audiences they can create more customers and double their business.

And that’s a really big deal.

(NOTE: Need a hand together with your digital marketing efforts? Or maybe you only want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DMC Online, and you’ll get on your thanks to helping your business grow.)

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10 Best SMB Stratergies For Digital Marketing

22nd Feb 202027th Feb 2020 Mincy Johnson

SMB Marketing Stratergies

SMB is an acronym for small- and medium-sized businesses; combined with the word “marketing,” it refers to a selected method of selling your products or services to small- and medium-sized business, as against large companies. This business-to-business selling incorporates marketing strategies and techniques that address the unique needs of smaller and mid-size companies. These needs often are based not on a company’s size but on its lack of experience in specific business functions.

10 Proven SMB Marketing Strategies

1.Setting a Goal and a Budget

To market your business right, you need to set a goal. What is your vision and endgame for your business? The primary SMB marketing strategy is to line the proper goal and an inexpensive budget.What do you really want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.

The thing is, your goals will not be relegated to just one or two. It is likely that you have several. To avoid confusion and to make it easier to track your growth, you have to prioritize your goals. Which goal matches your most pressing need? Identify that and focus on it first. Then you can set your sights on the long-term goals that you consider to be the most important for your business.

2.Maximize Google’s Local Offerings

You can also take advantage of Google’s local offerings. With Google being the most important program available, it can definitely offer tons for little and medium-sized businesses. Having a web presence may be a big boost to any SMB, which is nearly always an area business. In fact, once you compare a business that’s found online with one that’s not, the one found online will grow 40% faster.

That makes a Google My Business account indispensable for an SMB. For a local business that targets local clients, this is a powerful tool. By having a Google My Business account, you can take charge of the information about your business. That includes address, phone number, website, and hours of operation.

3.Choose the highest Social Media Channels To specialise in

You might have read somewhere that having an account across all social media channels is that the thanks to go. You have the allow that and you recognize your target market exists on every social media platform, choose it!However, if you are an SMB and you are a little short on personnel, then you might not be able to keep up with all your social media channels all the time. Choosing just one to three social media channels to focus on seems to be the wiser choice.Start by analyzing your overall presence on social media. Which of the channels feature the highest number of engagements? That should be your clue about which channel you would like to settle on .

4.Content Marketing

Content Marketing is useful for getting long-term results. So if you’ve got a long-term vision for your business, then this is often the right SMB marketing strategy for you. You need to understand that it is a process in which you have to create content that is

Valuable

Relevant

Consistent

Once you have created great content, you need to distribute it to your target audience with the intention of it leading to sales. Please note that content marketing is not limited to written content or blog posts. It can include several different types of content, such as videos, podcasts, and many more.Just remember that you will need to have an ample supply of time and patience when you choose to roll with this strategy. It will also be better if you have some extra resources allotted to it just to make sure that you avoid producing inferior content.

Allocating money to cover professional graphic designers etc. can help you avoid wasting time and budget. You don’t want to end up with poor content because that will only drive customers away instead of attracting them.Speaking of producing content, one of the best types of content that you should invest in are videos. From small to established businesses, videos can take your content marketing to the next level. As a matter of fact, HubSpot shared that 50% of users demand more videos from the brand that they follow.Also, the best thing about these videos is the fact that you can share and promote them on multiple social media platforms.

5.Email Marketing

Email marketing is another great SMB marketing strategy that helps you determine a reference to your audience . Or even beyond that connection, email marketing is best wont to build loyalty. The perfect opportunity to do this is when your customers send their email addresses.The fact that they provide their email addresses opens the door for you to send them notifications. Take note that these should be event and sale notifications. Other than notifications, you can also choose to send newsletters. Either a weekly or bi-weekly newsletter will do the job for you.

A business that takes the time and effort to connect with its customers has a better chance at building loyalty and engagement. Just a couple of reminders, though:

Make sure that your email marketing efforts are mobile-friendly. More and more people are checking their emails on their phones, so this is a good move.
Use email optimization. This means you need to keep testing subject lines, creative templates, time of day, time of week, and more.

6.Blogging

You can consider blogging as an ingenious outlet. tons of individuals roll in the hay for pure fun, but it’s also useful for exposing and marketing one’s brand. Start a corporation blog where you’ll show just how great your product or service is. Explain how it works and show that you simply are intimate your industry.A blog is additionally an excellent place to form announcements. you’ll tell your audience if your company hit a milestone or is close to hit one. it’s also the simplest place to announce future and completed projects along side your vision for the longer term .

Fill your blog with useful information that also catches your audience’s interest and a spotlight . apart from ensuring that you simply only provide quality content, you furthermore may got to be consistent. it’ll help your audience if they know once they can expect a replacement blog post from you.If you get a replacement blog post out a minimum of once every week , then which will be an excellent thanks to keep your audience informed and connected to what you’re doing.

7.Share What you recognize

Sharing is caring. If you’re alittle and medium-sized business and you would like to attach to people, you’ll share what you recognize . believe it. What field of data or area of experience are you better at than almost anybody or a minimum of over most people?Since you’re a business, then you’re likely to be an expert within the industry that you simply belong to. you’ll share bits and pieces of your formidable know-how and help people with valuable information.

8.SEO

SEO stands for program optimization and may be an excellent asset to your SMB marketing strategy. SEO helps your website rank on Google surely keywords. Keywords are the words and phrases people search on Google. as an example , if you type social media marketing company into Google, LYFE Marketing is that the first organic (unpaid) result to return up.Though SEO may be a future strategy, it’s good for SMBs who got to start establishing themselves within their industry. When someone searches something on Google that’s relevant to your product or service, you would like your website to pop up!

It’s also great for SMBs with a limited advertising budget because you’ll out-optimize your website from big-spending competitors to still beat them within the organic rankings! Plus, consumers often trust the primary few organic program results on Google just simply but Google ranks them first. So envision that trust automatically being related to your brand and business!

9.Welcome Feedback

Getting feedback is additionally an efficient SMB marketing strategy. Doing this accomplishes several things directly .

First, you get to attach together with your audience. After a customer buys a product or receives a service, you’ll invite their feedback.

Second, you’re not getting to be left behind by other companies who do an equivalent . And note that they’re also doing it to enhance their products and services.

One of the simplest ways to urge feedback is thru surveys. you’ll get the customer to finish the survey before making a sale . It are often done through the customer’s tablet or phone. As an incentive to customers who complete a survey, offer discounts on your products or services.

10.Stand Out

Lastly, standing out is additionally a superb choice for an SMB marketing strategy. While it’s going to work to your advantage to repeat similar strategies from successful companies, you continue to want your brand and USPs to face out.In this case, being different from the remainder may be a good thing. It can certainly help spread awareness about your product or service. consider new and original ways for you to plug or advertise your brand.

On your website, you’ll also showcase just how unique and different you’re from the remainder . Place it in your About Us page or any of your main pages so people can access it easily. This also doubles as an excellent thanks to transparently connect together with your target market, and help them build trust in your brand and business.

DMC Online is the best digital marketing company kochi that has achieved great aspects of engagement in digital marketing. They, at DMC Online, focus to provide constant accurate outcomes in marketing and promotion. Their teamwork is the most creative and client-friendly one. They were observed and find out the requirements that are needed to rectify on your website or webpage. They offer a different approach to our clients in order to maintain customer relationships and as well as to update the regular meetings and information on time.

blogging, digital marketing, digital marketing services, internet marketing

SEO Trends You Want to Implement to Stay on Top in 2020

20th Feb 202027th Feb 2020 Aiswarya Thampi

How SEO trends going to help your business?

Search Engine Optimization (SEO) is the set of best practices that will get your website to rank higher on a Search Engine Results Page (SERP) which results in more traffic to your company. These include technical aspects of your website as well as the quality of the content your produce.

Successful SEO sews the seeds for growth. It can lead to:

Higher rankings on a SERP
More organic traffic to your website
Increased conversion rate of customers
More Profit!

Don’t be fooled though. SEO is no simple key to overnight success. It will require time and effort over the long run to achieve results.

However, SEO will consistently and organically grow your business in the meantime. Even with domain age being a factor in your website’s authority, your authority will only be built by establishing credibility and providing value over the long run.

Google’s algorithm changes hundreds of times a year and isn’t always published explicitly. However, marketing experts have made it their focus to nail down what works and what doesn’t.

And Google has made their intentions clear.

Google’s algorithm favors valuable web pages that align with user’s needs most. Google favors:

High-quality content
Responsive and mobile-friendly web design
Fast load times
Content that seems natural and in-depth
Pages that have many other pages on the web pointing towards it (i.e. backlinks)

Every day they are trying to optimize how to deliver the best content to the user in the most intuitive ways while weeding out black hat tactics.

Staying on top of SEO trends and staying aware of the landscape will give you an edge in the market. That’s why we’ve compiled this list of SEO trends that will be crucial in 2020. If you are still unconvinced of how SEO can help your business grow.

SEO Trends You Want to Implement to Stay on Top in 2020

1. Local SEO

While this isn’t one of the newest SEO trends, the rising shift towards a mobile majority market will make local SEO exceptionally prevalent. Especially for businesses, being on the first page of a SERP, being in Google’s Local Pack, or being in geo-targeted ads will be vital for appreciable traffic.

¾ of people will not get past the first page of a SERP.

This means that if you are a company that relies on local business vs online, and have not put thought into local SEO – your competitors, unfortunately, have the lion’s share of the market.

local SEO dmc online

You’ve seen Google’s Local Pack before. By associating your business with a location and building credibility in your community, you can have a top 3 spot on Google’s high visibility spot.

You need to start out by claiming the business on Google. Nearly half business owners fail to try to to this meaning they slide under the radar for a majority of online engagement.

Other things you can do include:

Post your address (or even a map) on your website and replica that very same address across all social media accounts.
Include where your business operates and services on your website.
Target your location when choosing keywords for SEO and PPC. For example, if you sell furniture, you could target something like ‘furniture showroom Atlanta.’
Focus on off-page SEO. Social media, Google reviews, testimonials, backlinks.

2. Off-Page SEO

Off-page SEO is all the things you could be doing to boost your online rankings away from your site.

As a business owner, you are probably aware that one of the most effective drivers of business is Google reviews. The number and quality of reviews remain a leading conversion factor for those browsing the web. Especially those who will conduct business in person. Encouraging and incentivizing customers to go away reviews are going to be a regeneration loop for your business.

Another form of off-page SEO is maintaining social media accounts. Your accounts should move with frequent posts, engagement, and proper business information.

Having multiple social media profiles makes your business looks legitimate to Google. Especially once they point back to your website through calls to action.

One form of off-page SEO that can become the backbone for your SEO strategy is building backlinks. Backlinks are all the other links hosted by third parties on the internet that point towards your web pages.

Think about backlinks as a token of credibility in Google’s eyes. If influencers, websites, and internal navigation all point towards a certain page, it must be pretty important.

3. Long-Tail Keywords

If keyword research is your forte, then this isn’t news for you. However, the typical business owner is totally unaware of the importance of keyword research. And especially of how long-tail keywords could make or break their strategy.

Learn a touch bit more on keyword research here and the way it’ll help grow your business.

long tail keywords

Keyword research becomes the bread and butter of maintaining SEO. Long tail keywords are your best friend in this aspect. Think about what you would search.

If you were in the market for a specific truck and you were ready to buy, what would you search?

‘trucks’
‘used Dodge Ram in Atlanta’

The difference in specificity is pretty obvious. But incorporating long tail keywords hasn’t become the absolute mainstream yet.

Long tail keywords make up the majority of user searches, primarily because it is how people naturally type. Every short tail keyword has dozens of long tail cousins that could all benefit from different results pages.

‘Headphones’ could branch into:

‘best headphones under $100’
‘best noise cancelling headphones’

It’s all about knowing your niche and what your competitors are doing. Long tail keywords have the benefit of being both lower competition and have a higher conversion rate than short tail keywords.

People who are searching using long tail keywords are much further along in the sales funnel, They search with specificity because they are decisive and ready to convert. Capturing the long tail keywords most relevant to your business will result in the most leads and sales.

4. Mobile-First

Nearly half of all internet traffic is from mobile devices. And that figure is only rising. That being said, Google has decided to shift their algorithm towards mobile-first indexing. An approach that will rank websites that perform best on mobile devices better.

SEO trends

Websites that don’t adjust resolution per device, have low readability, low navigability, and slow page loading speeds won’t fare well with Google. To help you optimize your site, Google has provided us with this tool to check if your website accommodates mobile users.

If you would like to stay ahead of the curve, think about implementing:

Larger typography, bigger buttons, and streamlined menus.
Rich snippets. Formatted data that allows Google to prioritize your content in more content rich manner. You’ve probably seen them used most with recipes.
Accelerated Mobile Pages (AMP). Another way you can format your websites to be hyper-responsive and extremely streamlined for mobile devices. AMP pages are intuitive and much more responsive which translates to their higher rankings.
So what’s the difference between websites that are AMP and Non-AMP formatted?AMP web pages strip-down elements that create a complex user experience. AMP simplifies your browsing. CSS is streamlined and you’re not even allowed to use Javascript. All of this aims to standardize your mobile responsive web pages since speed and readability are the priorities of AMP.
Pay for more bandwidth with your website host. Fast loading speeds really add to user experience and bring down your bounce rate.

Mobile first will be making its debut in 2019, and its probably going to change things by a little bit. People are already aware of how important performance is for SEO. So this is nothing new. But there is always room for improvement.

5. Keyword Trees

Gone are the times where spamming keywords in articles added to your page authority. Even before that, people were hiding keywords in the background as whited-out text.

Google’s algorithm is constantly getting smarter. Instead of simply crawling pages for a single keyword, it can now detect related keywords that are typically used in conjunction with the main slug. These are all the unique words that surround your niche and indicate your knowledge as an industry leader.

This means that Google is getting better at finding truly in-depth, rich content. What it also means is that your job is getting easier. Now you can focus on how to help the user rather than how to game the system.

6. Featured Snippets and Other Structured Data

Google has been killing it by coming up with ways to intuitively display search engine results. We’ve discussed rich snippets and Google’s local pack. But it doesn’t just stop there.

In fact, here are a few of the other ways Google displays results:

Knowledge graphs
Featured Snippets
People Also Ask Boxes
Google Image
Google News
Google Shopping
YouTube Video

Google has decided that it doesn’t make sense for every website to be displayed exactly the same. They have also made it so common searches find quick answers.

What this means for the business owner is that their content needs to be properly optimized. Knowing what Google offers, choose the formats that best support your content. And structure it so that it supports the rich snippets.

rich snippet dmc online

Being first on a SERP can make your business, but with the first result slowly being dominated by featured and stylized results, you have to stay ahead of the game.

Google also has other features that come along with rich snippets/structured data such as:

Calories
Star Rating
Store Hours

Take advantage of all that Google is offering. They are paving the way for what they think an optimal SERP should look like. And the best way to stay highly ranked is to incorporate their structure. Structured data will be one of the biggest SEO trends to watch out for because it will only develop more in the future.

7. Voice Search

SEO trends

With so many people using their phones in the car and on the go, voice search has become increasingly popular. Which is why it is on our SEO trends list.

Voice search is the indirect result of the mobile first landscape. And it simply represents a new way to interface data.

This ties into your SEO trends list in 2 ways.

With voice searches becoming nearly 1 in 5 searches, you can target that audience by guessing what kinds of things they are saying to make a search. These typically are stripped down, long-tail keyword searches.

Another way voice search is tying into your SEO strategy is the use of voice translate. Web pages that are programmed for voice translation have a better chance of being the first results on a SERP, simply by being the most helpful to a large division of users.

Make sure your page is the first option Siri, Cortana, Alexa, or Google provides to users!

You Heard it Here First

SEO is going to make or break your business. Staying on top of SEO trends is the first step towards improving your rankings. After all, nearly 40% of all ecommerce traffic comes from organic results pages. And for businesses that operate locally, this figure is only climbing.

We know SEO is a pain point for businesses of all size. And we know you likely have come here looking for help. We want to offer a helping hand so that you can be confident that your marketing budget isn’t being wasted. Don’t let SEO be the bottleneck for your content marketing strategy and your beautifully-designed website.

If you’d like to read more on fundamental SEO trends you competitors might not be on to, then read this on how to stay competitive in the SEO game. If implementation is your only concern or you would even like a free audit, then reach out to us.

We’d be happy to discuss where your business could improve and how your website could benefit from our SEO services. We consistently find ways to scrub websites and build pipelines for them to rank higher and receive more traffic! Let us help you reach that top spot on the Google search.

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social media marketing company in kerala | social media agency in kochi

17th Feb 202027th Feb 2020 Mincy Johnson

Social media marketing company in kochi

Social media management could be a an area of online marketing strategy that’s effective in promoting social Media Management businesses and their products or services over recommended social media sites like Facebook, Twitter, Pinterest, Instagram, etc. It helps in branding of companies over social channels and generates more traffic for websites similarly.

The importance of social media in business is increasing at warp speed. With more and more individuals connection social media sites and using them often with efficiency, the social media industry is sure to become larger within the coming years. It’s booming like never before.

The importance of social media marketing companies are:

Boost brand Awareness: Social media proves to be a strong tool when it involves growing your brand awareness.
Increase inbound Traffic: Inbound marketing is one of the foremost effective ways to get targeted traffic to your internet site . It’s the kind of traffic that really converts as a result of it’s super relevant.
Improve search engine Optimization: Every seasoned social media marketer is aware that there’s some connection between social media and search engine optimisation. Whereas Google has clearly declared that it will take “social signals” into consideration when ranking a page, there’s more to it.

At DMC Online, we provide a full suite of social media marketing and digital advertising services that will facilitate build your brand awareness, identify your target audience and develop, test and perfect advertising opportunities that deliver results.

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Top Digital Marketing Company Kochi | DMC Online

6th Feb 202027th Feb 2020 Mincy Johnson

Top Digital Marketing Company Kochi

Importance Of Lead Conversion In Digital promoting could be a new technique done by victimization electronic devices, internet, and social media platforms. In various words, Digital advancing procedures changing carefully drew in individuals to important clients. A digital trafficker driving all the ways in which to finish awareness and lead generation via digital mediums. each free and paid campaigns area unit done supported company priorities.

A lead is any individual WHO has communicated her/his need in our product or services.Lead will return through our sites, through a verbal, even through a call.This leads to a rise in conversion rates serving to a business gain Brobdingnagian profits at intervals the strategy. Google has created the method of connecting the shoppers, terribly simply serving to the prospects understand precisely what they need on-line and additionally for the suppliers. To showcase their product and let the earth skills whole completely different their product and services area unit from their competitors.

We at DMC Online is the leading and best digital marketing company in Kochi, Kerala. We aren’t simply a digital marketing company; we are also a well-equipped team of vfx who also offers excellent SEO services in Kochi.

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Best Digital Marketing Company Kochi | DMC Online

4th Feb 202027th Feb 2020 Aiswarya Thampi

Best Digital Marketing Company Kochi

The Best Digital Marketing Company Kochi, Kerala. DMC Digital Marketing Agency in Kerala offers SEO, Social Media Marketing and Video Marketing Services. Digital marketing is the new trend to explore your potential clients into your business. In this digital age, if your business is not moving forward with digital channels, then you are missing the opportunities to reach out to your customer.

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The trends in marketing are always changing. To meet these growing demands, digital marketing is an appropriate platform to achieve out to customers. Our proven ways of digital marketing methods will effectively popularize your business within the online population to help you to get new markets for your products and target the right audience. Digital marketing company Kochi is equipped with experts who can smartly drive-in traffic to your site and Gurus of social media marketing to form your name popular in the market.

We DMC Online one of the best digital marketing company in Kochi, Kerala. We aren’t simply a digital marketing company; we are also a well-equipped team of web designers and developers who offer excellent SEO services in Kochi.

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An Insights Of Digital Marketing

1st Feb 202027th Feb 2020 Mincy Johnson

Digital marketing envelops all showcasing endeavors that utilization an electronic gadget or the web. Organizations influence computerized channels, for example, web search tools, internet based life, email, and different sites to associate with current and imminent clients.

Why Digital marketing

While conventional advertising may exist in print promotions, telephone correspondence, or phsycial showcasing, computerized showcasing can happen electronically and on the web. This implies there are various unlimited potential outcomes for brands including email, video, web-based social networking, or site based showcasing openings.

Since advanced advertising has such a large number of alternatives and techniques related with it, you can get imaginative and explore different avenues regarding an assortment of showcasing strategies on a spending limit. With computerized showcasing, you can likewise utilize devices like examination dashboards to screen the achievement and ROI of your battles beyond what you could with a customary limited time content for example, an announcement or print promotion.

Digital marketing services

Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing

For best digital marketing service in kochi