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Use Pinterest As A Marketing Tool

17th Jun 2020 Mincy Johnson

When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work.However, if you can think out of the box and use a dash of creativity, your business can benefit from one of the most underrated social media platforms available for marketing.

What Exactly is Pinterest Marketing?

Pinterest is a social media site that is based on the idea of sharing visuals. Users or “pinners”, can organize, share images/videos from around the Internet and search for them as well. Which also makes it one of the biggest search engines for visual content.Images and videos that users upload (along with their links and descriptions) are known as pins. Pinners have the choice of neatly organizing their pins into virtual bulletin boards, also called pinboards.Users can customize and theme their boards, which can then be followed by other users. You also have the option to make your boards private or public.

Now, when it comes to sharing visuals, you have three options:

Manually upload and share visuals along with their links/descriptions
Repin and share visuals that you discover through your feed
Repin and share visuals that you find via search

Why Choose Pinterest Marketing?

Unless you’re living under a rock, you should know how big Pinterest has become over the years. It has turned out to be the go-to tool for many businesses that want to drive laser targeted traffic back to their site using relevant visuals.When compared to other social media platforms, Pinterest is definitely on the smaller side. But what makes it a stimulating option is that the incontrovertible fact that people using the location are literally engaged with it. Which means, you have a higher chance of getting people to click-through to your site from Pinterest, than say, Twitter.

3 Effective Ways to Leverage Pinterest Marketing

Pinterest is a goldmine when it comes to marketing. But finding success with Pinterest marketing goes beyond just having an excellent profile image and company description.

1.Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple thanks to use Pinterest is to create and grow your brand authority. Which can help you get more of your prospective buyers to trust your brand and do business with you.

2.Grow Your Reach
Let’s face it, every business wants to increase its reach, because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback. Pinterest features a highly accessible community that you simply can leverage to succeed in bent a much bigger set of your audience.In order to actually grow your reach the right way, you need to have a strategy up your sleeve. Something that isn’t commonly used (or abused) by other marketers.
One such strategy is leveraging group boards. The idea is to travel out there and connect with popular Pinterest users who have managed to create an enormous , loyal following. And then collaborate with them so that you can get your content in front of the right audience.

3.Increase Your Traffic
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.

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Email Marketing Tips For Click-Throughs

12th Jun 2020 Mincy Johnson

1.craft interesting, related subject lines for your emails.
According to a study by Business2Community, 47% of email recipients opened an email based on the subject line. Typically, it is suggested that you keep your subject line to forty-three or fewer characters so the full subject line can be seen in mobile.

2.Don’t buy email lists.
While it may be tempting to purchase email lists to reach more potential customers, it generally won’t result in the conversion rates you are hoping for.The beauty of email marketing is that your audience has at some point provided you with their email address, whether it be through a newsletter signup on the website, providing an email in return for a coupon, white book or other piece of content, through a customer loyalty program, or other method. In other words, they are a receptive audience. This is not the case for cold emails.Instead, consider options to grow your email list organically through your website, social media, and other marketing methods.

3.Send a welcome message to new contacts within a day.
As mentioned above, welcome emails have an average open rate of 82%! Reach out to these new contacts within a day while your business is still fresh in their minds.This is a great opportunity to introduce yourself and make email recipients aware of any current specials, services, or offers. You can set up an automated email workflow for this—just be sure that your welcome email content is always up to date

4.Make your sender address a person.
Studies show that emails sent from an actual person are more likely to be opened (and not routed to spam filters). This is because people are more likely to trust emails

5.Keep your email copy short and sweet.
The average email has about four hundred thirty-four words (AWeber). With recipients receiving record numbers of emails per day, it is usually beneficial to keep it short and sweet with compelling messages that stand out. This gives readers the opportunity to quickly decide on whether to take action or not.Ultimately, your email length will depend on your business goals, but generally the more concise the better.

6.Include Calls-To-Action in your emails.
What action would you like readers to take? Every email you send should have a goal. Whether it’s to go to a page on your website, download a bit of content, redeem a coupon code, or other action, make it clear in your email.To accomplish this, include links within your text as well as a call-to-action button. Text links should stand out and add up within the context of your email.

7.Check the mobile view of your email campaigns.
Since roughly half of email recipients will open your emails on mobile devices, it makes sense to optimize your emails for mobile viewers. Here are some considerations:
Make sure text isn’t getting cut off.
Check that images are viewing properly.
Make sure text links stand out and your call-to-action button is large enough to be clicked easily.
Ensure that your email template is responsive.
If you’re using MailChimp or an identical email marketing service, mobile compatibility should be a non-issue, but a custom template could require adjustments.

8.Follow CAN-SPAM rules.
In 2003, the Controlling the Assault of Non-Solicited Pornography and Marketing act was passed. This law basically set up rules for commercial emails where recipients have the right to keep a business from emailing them. Businesses that don’t comply face penalties. To be compliant, here are some rules to remember:
Use clear, accurate “From,” and “Reply To” information
Don’t use “no-reply” sender names
Put a postal address on each email sent
Provide a clear opt-out or unsubscribe option
Don’t share or sell your email addresses

10.Clean up your email subscriber lists regularly.
Even if a subscriber hasn’t opted out, it doesn’t necessarily mean they need to still receive your emails. Inactive subscribers can squash your open and click-through rates, so it is worth cleaning out recipients that haven’t opened your campaigns in a while.

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6 Ways To Optimize Your Blog

11th Jun 2020 Mincy Johnson

If you’ve got a blog, likelihood is that you already understand the importance of business blogging. But does one skills to optimize your blog posts to form them more program friendly?

Here are six easy program optimization (SEO) tips to assist get your blog noticed.

1.Do your research.

Keyword research is essential for on page optimization. Chances are you’re naturally including keywords without realizing it just by providing valuable content on a subject . However, there are a spread of tools and techniques for locating related keywords relevant to your blog post that you simply might not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to ascertain k out keywords associated with your topic and even spy on your competition to see what words and phrases they’re targeting to bring traffic to their sites.

2.Utilize keywords throughout your post.

Once you’ve got targeted a few of valuable, relevant keywords, it’s important to put them where they’re going to have the foremost impact for humans and program crawlers indexing your content. Try to include them in the following places:
Title
Headings and subheadings
Introductory sentence
Concluding paragraph
Anchor text (text you hyperlink to other related pages on your site)
Title tags and meta descriptions

A word of caution: Don’t engage in keyword stuffing, which is that the act of filling your content with numerous keywords that it becomes difficult to read. Not only will this irritate your blog followers, it’ll also get you penalized by Google. A couple of strategically placed keywords will do the trick.

3.Optimize your images. Whenever you upload a photograph to your blog, make certain to incorporate keywords within the file name and fill out the alternate text field with a quick , keyword rich description of the photo.

4.Reference others with links. When you mention another blogger or article in your blog post, include a link to the knowledge you’re referencing. Not only is it good blogging etiquette, but you’ll also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in program results pages.

5.Give readers the chance to subscribe your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the power to subscribe your posts via email when possible. This allows your blog followers to possess instant notification of your latest posts without having to periodically check your site for brand spanking new content.

6.Use social media to broaden the reach of your blog posts. As alittle business, you’ll be utilizing Facebook, Twitter or other social media sites to make connections with potential and current customers.

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Seven Benefits of Email Marketing

10th Jun 2020 Mincy Johnson

How many times do you check your email in a given day? If you are like many folks, the answer is in the double digits. Over 205 billion emails are sent round the world daily, which number is predicted to grow at an annual rate of three percent.

This presents a superb opportunity to reach your customers! After all, who doesn’t wish to receive an email campaign with a special offer from their favorite store or pizza shop?There are variety of advantages to using email marketing as a neighborhood of your overall digital marketing strategy. Here are some of the big ones:

1.Email marketing is very inexpensive.
2.Email conversion rates are above search and social combined. (Source: Smart Insights)
3.Emails are easy to put together, so you don’t need a marketing team to get the job done. And your emails can look great in full view or mobile. Email marketing providers allow you to settle on from variety of great responsive templates and designs to suit your brand.
4.You can reach customers during a more personal way by segmenting your email list to focus on customers by their specific interests.
5.When using email marketing, you’re reaching bent consumers using their preferred method of business communication.
6.Email marketing is flexible. Whether you would like to send promotions, coupons, surveys, free content, or other messages, you’ve got the pliability to try to to so without an excellent deal of your time or effort.
7.You are targeting a receptive audience. Since businesses can only send emails to consumers who have signed up to receive emails, you recognize that there’s already interest in your brand.

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5 Digital Marketing Objectives

9th Jun 2020 Mincy Johnson

To achieve your business mission and goals on the online , you would like specific digital marketing objectives that guide your online promotional activities. Each campaign you create and every one ads that you simply run should be in line together with your marketing objectives and be relevant to your target market.

1. INCREASE SALES
Increasing sales or leads may be a top level digital marketing objective for several businesses because it improves revenues and is straightforward to live . Using key performance indicators (KPI), you’ll then benchmark your progress towards achieving your objective and you’ll track this in your spreadsheets.

2.IMPROVE CONVERSION RATE
This is another digital marketing objective which will be tracked in Google Analytics. By fixing goal tracking in Analytics, you’ll have reports on conversions for your traffic sources, campaigns, keywords, landing pages, locations then on.

3.PERCENTAGE OF RETURN VISITORS
The New vs Returning visitors may be a metric that’s available in Analytics and it’s easy to trace . Knowing what percentage visitors return is a crucial objective because it helps you see how effective your business is at visitor and customer loyalty.

4.ORGANIC TRAFFIC VOLUMES
Organic traffic is natural traffic from the program result pages. It is considered as free traffic and is distinct from paid traffic. Lots of businesses have the target to extend organic visitor traffic by achieving high program rankings through implementing program optimisation.To achieve this requires making changes to your website that are effective at improving rankings and one of the important ones is including keywords in the content. Another important tactics is to create quality links that time to your website.

5.REDUCE BOUNCE RATE
Bounce rate in analytics is defined as people that enter your site and leave (bounce) instead of continue viewing other pages. This is a crucial measure of the standard of your website, because most businesses want their visitors to finish an action like purchase, contact or download on their websites.The lower the bounce rate the higher and lots of marketers say that a bounce rate below 50% is sweet , however that differs from business to business.

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Basics Of PPC (Pay Per Click)

8th Jun 2020 Mincy Johnson

Pay Per Click deals entirely with web traffic that’s purchased . The cost per click is governed by many factors, including your business domain and keyword competition, quality score then on, as detailed within the subsequent sections. PPC advertising may be a controlled, measured and highly budgeted way of reaching your audience . It has gained a positive reputation over the years on account of the high revenue it’s capable of generating.

How Pay Per Click Marketing Works

Although paid ad space are often bought on social media channels, YouTube, the Google Display Network (which is formed from numerous display/publisher sites and apps looking to form a quick buck), etc. this section will explain the various complexities of PPC for text ads on Google.

Keyword Research and Types

A customer can look for your business or terms broadly related to it in many unique ways, including by seeking information about your industry or business domain/category, solutions for various pain points related to your products/services, etc. You can use AdWords’ Keyword Planner to urge an estimate of the CPC, search volume and other important metrics for relevant keywords. The following are the kinds of keywords and keyword matches you want to understand before planning a PPC campaign. Below is a video where you will understand how keywords work.

Broad Match Keywords

Are those search queries which trigger a billboard based purely on relevance. These keywords might not be a neighborhood of ad groups but provide the advertiser with invaluable information about the weird ways users are checking out their brand/business. You can set anybody or all of the afore-mentioned match types for various keywords within a billboard group. However, exact keyword match is typically given the highest priority, followed by phrase match, BMM and broad match categories.

Broad Match Modified (BMM) Keywords

When words within a search phrase are denoted using a ‘+’ symbol, it means that for an ad to be triggered, they must compulsorily feature in a user’s search query. In contrast, those words without a ‘+’ prefix need not feature in it at all for an ad to be shown. If, as an example , you specify ‘blue +sling +bags’ because the BMM keyword match type, Google will display your ad for search phrases that resemble it closely, including misspellings, plurals. etc. while the word ‘blue’ may not be included in it at all.

Phrase Match Keywords

Are marked using double quotes: “”. This type of matching would require the search keywords’ order to be exactly as specified by you, although there could also be words before or after them. For e.g., if you define ‘Nike shoes in India’ as a phrase match keyword, even search queries like ‘men’s black Nike shoes in India online’ will trigger your ad.

Exact Match Keyword

Are denoted using square brackets. Google permits close matches during this category, including plurals, misspellings, words with changed orders, etc. although top priority is given to perfectly matching search terms.

Negative Keywords

There are certain keywords that you just do not want your ad to show up for. These are called negative keywords and it’s important to work out which search terms fall during this category right from the outset. Remember that keywords are often pre-set at various levels, including the ad group, campaign or account umbrellas. If you’ve got covered a keyword in one campaign, setting it as a negative keyword in other campaigns is vital so you are doing not need to spend thereon more than once.

Selection of network

While creating a PPC campaign on AdWords, you’ll be asked to settle on the campaign type. Here, you will need to settle on from Search, Display, Video, Shopping and Universal App options while also allotting the campaign an appropriate name of your choice. Make sure you pick the ‘Search’ option here. You can also categorise your campaigns supported brand and non-brand keywords or ads. Display ads (animation, images, videos, logos, etc. shown on publisher sites) are very different from search ads (textual content displayed on SERPs) and hence it’s crucial that you simply simply select ‘No’ under ‘Add Display Network’ in the networks settings.

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Search Engine Reputation Management

6th Jun 2020 Mincy Johnson

Online reputation management (ORM) is that the process of controlling what shows within the Search Results a few company and brand, and about improving its name and credibility. This is a process of weakening or eliminating the negative material found online with more positive information about it.
People are searching for information online and making decisions based on what they find, they form an opinion about the company or brand, whether positive or negative. Search Engine Reputation management is vital and a part of the web marketing strategy because negative content won’t “just get away .”
It can be quite challenging, first a reputation and keyword research should be conducted to find out what appears about the business for a particular keyword. Then, an enquiry engine reputation management plan should be made like new content creation, link network building and competitor backlink analysis could also be required, social media optimization, and many other ORM tactics should be made to enhance the web reputation and to suit with the marketing goals.Online reputation management and search engine optimization (SEO) can be similar but SEO is about promoting a specific website or page to the top of the search results while Online reputation management (ORM) is about controlling the knowledge that appear in search results, meaning the tactics are often different.

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The Importance Of Web Design

5th Jun 2020 Mincy Johnson

When it involves highlighting your online presence, there are several things that you simply got to put into great consideration. What does this actually imply to online marketers? Basically, the act of building your online presence doesn’t simply end by just creating a basic website for your business and/or company.

The Importance of Website Design

There are numerous factors that cause a successful online presence. There are various ways to seem at the entire standing of your website also . But before happening any longer , let’s focus first on one among the foremost basic elements that structure your online identity — your website design.The design of your website can either make or break the business you’re trying to deliver. It actually makes a difference on how your audience views your business or company and potentially turn them into your customers. As such, developing an internet site design that has a powerful interface will end in a way better conversion rate, which results in better business and revenue.

How Website Design Becomes an Asset to Business

Although it can cost you a considerable amount of cash , investing during a website design can generate an impressive profit for your business. To ensure that your investment works consistent with your advantage, you want to hire an efficient website designer who is capable of handling the subsequent key points in designing a website:

1.Navigation

This is essential especially when your website has numerous pages. It basically includes a well-labeled navigation bar or a menu that shows an inventory of the various sites . When the web site navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for an easy yet intuitive navigation which will make visitors come for more.

2.Content and Visual Elements

These also include the selection of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to recollect the message when it’s concise and something that the readers can identify with.However, overdoing these elements won’t bring any good to your website, sites with an excessive amount of content will look messy and may affect conversion rates. How? Visually clutter pages could also be difficult to read, leading to disinterest in visitors and making them not eager to come .
To avoid that from happening, it’s best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are ready to add negative or empty spaces that permit the readers’ eyes rest within the middle of their reading.

3.Brand Uniformity
Your brand is what sets you aside from your competitors, and it’s usually identified through a logo. If your business/company features a unique logo that’s placed on all print materials, then all the logo’s elements must be integrated into the web site design for the sake of consistency.It is vital for your target market to acknowledge your business brand altogether sorts of medium. If as an example , there are slight changes in your brand and communication , then it may result in confusion among your customers and make them feel that there’s something wrong with your business.

4.Engagement
Web pages should have an exceptional layout in order that they will appear more appealing to the users and make them want to interact together with your page. It must feed people’s eyes because the reality is; this is often where every engagement will begin. For this, the necessity of website design and development is an important factor that ought to be measured carefully by every website owner.

5.Organization and Search Engine Optimization

Just like how we read a book, it’s comfortable to read an internet page from left to right, top to bottom. Virtuosi in web designing use an equivalent reading pattern when they’re designing an internet site . Because most of the people read ranging from the upper left area, designers put the foremost important information there. It increases the probabilities of relaying your message to the visitors who can become your customers.

Aside from the organization, utilizing the visible areas for the important website details also can improve the program optimization or SEO. This happens once you incorporate business-related keywords within the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher program placement, which suggests your website becomes more visible and searchable.

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6 Principles Of Email Marketing

4th Jun 2020 Mincy Johnson

Email is a web marketing tool that has the potential to succeed in an enormous number of individuals who have an interest in your products or services.And while it’s possibly one of the oldest methods of outreach, research continues to show that it can be very effective when it’s used properly.

1. Make a Specific Offer

In a piece of writing on Marketing Experiments, there’s an excellent quote that basically sums up our goal with every email, which is:“Specificity converts. In marketing, there should be no such thing as a general message. The marketer communicates with an aim. This aim should dictate everything else we say. This aim should influence, even constrain, every word we are saying .”
If your email is simply a generic reminder that you simply exist, likelihood is that it’ll be 100% successful… at reminding folks that you exist… and also that you simply wish to send them useless emails.

2.Make a selected Offer within the Right thanks to the proper Audience

A real estate marketing campaign, for instance , will need to consider both buyers and sellers. It should be ready to provide information at the proper time about the proper neighborhoods and houses within the right places. Weekly emails would likely be overkill and would have a far better chance of annoying, instead of enticing, potential customers.On the opposite hand, if you’re running an email campaign for an ecommerce store, you’ll want to up the amount of emails because your customers will want to possess the information on the simplest deals or new projects.

3.Communicate Like You Would on Social Media

When you treat your emails sort of a flier that gets shoved into every mailbox on the road , the owners of said mailboxes are getting to treat them the same… and throw them away.We do tend to consider email as advertisements and announcements, and while that’s not exactly a nasty thing, it isn’t the foremost effective thanks to reach bent your customers.

4.Don’t Expect to Always Get It Right the First Time

Don’t expect perfection from your very first email. You can do rather well together with your first email – assuming you’ve started your campaign on the proper foot – but it’s getting to take some work, some tests, and a few re-working to actually grab all the potential here.Email marketing is like every other element of online marketing, meaning you would like to believe analytics instead of assumptions.You may be surprised what the numbers show you.For example, you’ll have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how repeatedly a months you ought to send emails.”

5.Make the Value Very Clear

From the subject line to the content and images, you need to make sure you’re connecting the value you offer to the reader.In the SEO world, we often talk about how you only have a few seconds to capture your customers attention once they land on your home page.With email, the same urgency applies, but in a different way.When someone arrives on your website, it’s safe to assume that they a minimum of had some quite interest in your products/services/content because they actively looked for and clicked on your site.

6.Don’t invite Much, But Be Clear What You’re posing for

An email with a call to action within the range of “subscribe now for $10 a month” isn’t likely to urge much traction.Don’t attempt to sell anything together with your email except a click.That means selling them on the worth on the opposite side of that click.If you’ve connected with them, and spoken to them as a true person, this shouldn’t be too hard to do.At the same time, you don’t really need to beat around the bush. You can be clear about the very fact that you simply are selling something.People tend to be more hospitable directness. If they feel that you’re trying to be sneaky about the sale, they’ll probably just hit that delete button.

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Tips in Using Facebook Ads for Ecommerce

12th Mar 202016th Mar 2020 Aiswarya Thampi

As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for e-commerce can be very helpful for any shopping business.

If you’re not running Facebook ads now, the probabilities are good that you’re missing on a lot of opportunities to make money.

To help you out, we have listed some of the most effective tips that you can use when coming up with strategies for running Facebook ads.

Proven Tips in Using Facebook Ads for Ecommerce

With over a billion users, using Facebook ads for e-commerce is a literal goldmine for businesses. And with such a huge number of users, the reality is that almost everyone is using it to their advantage. So why not join in and reap the same benefits yourself? Here are a few ideas that might help boost your Facebook ad strategies.

TIP# 1: Utilize Multi-Product Advertisements

As the name suggests, the multi-product ads will allow you to showcase several products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:

This type of ad can help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
It can be used to showcase the various features of a product.
It gives more options to customers.

More importantly, there are indications that multi-product ads really work. This type of ad is actually more efficient when compared with other types. According to a study, companies experienced up to a 300% increase in their click-through-rates after they used multi-product ads.

Also, here are some more interesting figures from an Adobe study:

The CTR(Click Through Rate) increased from 50% up to 300% of brands who used multi-product ads.
The CPC(Cost Per Click) decreased by up to 35% because of higher engagement.
It resulted to more efficient CPA(Cost Per Acquisition).

However, not all companies that use Facebook ads of this sort will experience that rate of increase in their CTR, as there are still other factors that should be considered but the number is still significant and should be food for thought for any business owner. And it is a great way to start how you can exploit the opportunities offered by Facebook ads for e-commerce.

Tip #2: Run Retargeting Campaigns

If you have been running your e-commerce business for some time now, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of internet buyers find yourself abandoning carts.

You don’t need to be a rocket scientist to see that it’s a pretty huge number!

Interestingly, only 8% of those who ended up abandoning their carts will come back. That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them.

So, what do you do in order to get them back? This leads us to our second tip on this list of using Facebook ads for e-commerce. You should run a retargeting campaign. By using retargeting campaigns you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one.

It makes sense for you to use retargeting campaigns. If you spend time and money on new people to convince them to buy your product, then it should be worth it to work on those who are already interested in what you are selling. They might not be as hard to convince when you think about it.

You can run retargeting campaigns together with coupons, discounts, and other enticing offers.

Tip #3: Make Sure You Use Conversion Tracking PixelIf you’re not aware of what a Conversion Tracking Pixel is and what it can do, then you’re missing out on a great deal. A Conversion Tracking Pixel is a code that is used for tracking the behavior of those who visit your site.

It allows you to track the number of conversions you receive from your advertising campaign.

Conversion Tracking Pixels can also be used by Facebook in order to improve campaigns and target the right audience for your ads. In other words, another fantastic way to use Facebook ads for e-commerce purposes.

When you place Conversion Tracking Pixels on the checkout page, you will be able to get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately.

But this step should be taken way ahead before you actually run your campaign. By doing so, you will give Facebook enough time to learn more about the people who are converting. Sort of giving them a heads up just so they will know about those who will convert ahead of time.

Tip #4: Use Video Advertisements Whenever PossibleIf you are planning on other ways of using Facebook ads for eCommerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light bulb moment that points you in a new but successfully familiar direction.

Also, videos are a lot more engaging in general. They are not as dull as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most Facebook users end up watching videos on the platform daily.

The way that videos on Facebook have been set up is that they play instantly once a user scrolls over them. That catches the attention of users. And that’s what you want, to catch and then hold their attention. That’s the perfect way to use Facebook ads for e-commerce if you ask us.

Of course, you would have to make sure that you create your video ads correctly. Using these types of ads will not automatically mean better ROI for you.

Your videos should be formatted correctly. They should showcase your products in action or show the best features. Also, this is our chance to be creative with how you come up with the video.

Tip #5: Offer a Discount

This is actually a must-do step regardless of the type of platform you are using for your ads. But it is also extremely effective as one of the ways to use Facebook ads for e-commerce. People love discounts and someone who is not actively looking for the product you are selling might end up purchasing it just because of a discount offer.

You can create advertisements that highlight the discount offer specifically. If you have a new product, for example, you can create an introductory discount offer to your customers.

You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run. The last thing you want is to undermine your own business in exchange for some short term success.

By using the Offers feature on Facebook ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook in order to take advantage of your offer.

Once a customer clicks on the ad for the offer, they will get a code that they can use. Now, another advantage of this method is that you can show the number of people who have taken advantage of the offer.

This so-called social proof is a great way of convincing people that they should grab your offer. If others are enjoying the benefits of the offer, then why shouldn’t they? That’s the mindset that you would like potential customers to have.

Tip #6: Boost a Past Post

It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little more wary or careful than usual, then no one is going to blame you.

That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for e-commerce successfully. You can use this feature in order to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.

Using this feature, you can choose to promote to those who have already liked your page or to a new audience. Both options have advantages and disadvantages.

The great thing about this ad feature is that you are almost guaranteed to get results through it. After all, the past post already has a track record of success.

Tip #7: Use Posts That Are Not About Selling

Your goal with your e-commerce business is to sell your products but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for e-commerce, then? There’s actually a good reason for it.

People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware of your brand.

If you’re not going to sell on your ads, then what can you promote there?

One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting.

Just make sure that the event has a real connection with the nature of your business.

If you’re selling clothes, then maybe you can host a fashion show. If you’re selling skateboarding accessories, then you could create a skateboarding competition. Creativity is the name of the game here and you should have fun figuring out the best way to sell without seeming to.

Tip #8: Improve Your Brand Identity

Incorporate your branding into your social content as much as possible to improve your brand identity.

But what exactly is a brand identity and why is it so important?

It’s how your brand, business, and products will be known and perceived by customers. Once you have built, a solid identity for your brand, people will instantly recognize it.

You must be careful when considering what identity to create as it can backfire. If you do not have a graphic designer on staff, strongly consider hiring a graphic design agency.

Use posts to show the audience what your brand is all about. It helps if you have some sort of advocacy that you can identify with. That will make it easier for people to somehow have a connection with your brand without it seeming forced.

Not a Guarantee But a Big Boost

These are just eight tips that you can follow when using Facebook Ads for e-commerce and to help give your business a boost. Using these tips will improve your chances of getting more sales and improving your ROI.

Just because an initial attempt is not successful, it does not mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formula. That’s why it’s important that you consider all of the tips and ideas that we listed here.

Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It is worth your time and money to invest in it.

For the best Social media marketing services contact DMC Online’s Social media marketing team