The food industry is competitive and, like many niches, restaurant website SEO includes certain techniques specific to its industry.To start, let’s define SEO. SEO (Search Engine Optimization) is the strategy used to increase website visibility organically using free on-site and off-site optimization techniques. This does not include methods involving ad spend.There are many ways to perform search engine optimization, and there is no one “silver bullet” method to skyrocket your website to the first page of search results. It takes time and effort, but the results are well worth it. Some of the ways to optimize for search engines include, but are not limited to:
- Keyword research and competitor analysis
- Website structure/organization
- Optimizing title, heading, and image tags using keywords
- Content optimization using targeted keywords
- Blog creation and maintenance
- Internal linking
- Social media accounts to create relationships and distribute content
- Local listings in reputable niche directories
- External linking
So let’s get down to the nuts-and-bolts of restaurant SEO. Who doesn’t love to eat out or pick up food every now and then? Whether your potential customers have had a long day and don’t feel like cooking or travelers are passing through your area in search of a great meal, people search for restaurants frequently, including on mobile devices.
Must-Have Components of an Optimized Restaurant Website
With so many considerations to keep in mind, we thought it would be helpful to list of some of the basic “must-haves” for your restaurant’s website.
1.User-Friendly Navigation
When organizing your website, confirm that your main navigation area is intuitive for users to navigate. Your goal is for users to find the information they need within 2-3 clicks of landing on the website. Whether it’s restaurant hours, location information, online ordering, catering, or menu items, it should be quickly accessible. Avoid having too much clutter on the home page and top level menu. Prioritize what items should be listed within the main navigation and which of them are often included as drop-down items beneath the most navigation.
2.Mobile-Friendly Website
If you have an older website that is not mobile-friendly, you have several strikes going against you. First, search engines will penalize your website because it will be deemed less valuable to users. Second, potential customers will find the website difficult to navigate, especially considering that the majority of searches are done on mobile devices.
3.High-Quality Images
Showing poor quality images can make your establishment—and your food—look less inviting. Put your best foot forward with professional images or at least high-quality images with complimentary lighting. Optimize images by filling within the “alt image” tag and “title description” tag to offer users with special needs and search engines an honest idea of what the image contains.
4.Optimized, High-Quality Website Content
Before you begin writing content for your website pages, do some keyword research and competitor analysis to ascertain how potential customers are searching and what keywords your competition is ranking for. Check out our post on keyword research for additional tips on how to do this. If you are not comfortable doing your own research, you can enlist the help of a search engine optimization expert or SEO content writing expert to help you craft keyword-specific text.
5.Testimonials
Customers love to check out reviews from others before trying out a new eatery. Consider including testimonials on the house page or within the sidebar area of your website pages. If you get testimonials from Google, TripAdvisor, or another similar site, cite the source of the review and include a link to the external site therefore the user can see more reviews.
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