Pay-per-click is an internet marketing model that charges advertisers each time someone clicks one of their ads. Search engine ads are the foremost common sort of PPC and provide advertisers the chance to bid on ad placement in programmatic auctions.
Benefits of PPC Marketing
You can target exactly the audience you want. It yields impressive returns It brings in better qualified leads. Building a Keyword ListYour keyword list is the crux of your PPC strategy, so it’s critical you dedicate time and effort to keyword research. And because trends can change, it’s also important you do keyword research often to make sure you’re not missing opportunities to drive traffic to your site. Here are three tips to keep in mind as you begin building and refining your keyword list:
1. Keep it relevant. Just because a keyword will drive traffic to your site doesn’t mean you should include it in your list. Paying for irrelevant keywords will attract visitors who are unlikely to convert, and that’s a surefire way to blow your budget and see little in return. Make sure the keywords you select are highly relevant to the merchandise or service you offer and employed by people seeking the solution you provide.
2.Make it comprehensive. Include all relevant keywords and variations of keywords frequently searched by your primary audience. And be sure to add long-tail keywords, which are not only more specific but also often much less expensive.
3.Create a negative keyword list. Another way to help eliminate wasted ad spend is to add negative keywords (irrelevant keywords you don’t want to be associated with your ads). By creating a list of negative keywords, you can ensure your ad will not be displayed when someone searches terms unlikely to result in a conversion. For example, if your website sells only sunglasses, you might include words like “bifocals,” “reading glasses,” “prescription” and “contact lenses” in your negative keyword list.
Driving PPC Lead Generation and Conversion
Some organizations create thorough keyword lists and still fail to see the results and return on ad spend (ROAS) they’d like to see from their PPC campaigns. Here are a few things you can do to help increase your conversion rate:
1.Identify a clear goal. Are you hoping to build brand awareness? Or are you looking to reach prospects who are further down the funnel and ready to buy? Before you start building a campaign, determine what you’re hoping to accomplish. This objective will influence everything from the copy you use to the audience you target.
2.Write irresistible ad copy. Composing ad copy that captivates prospects is an art form, and it takes practice and testing to get it right. But your ad copy is what earns clicks, and you can’t drive conversions without first driving clicks.
3. Create user-friendly landing pages. Creating great ads is only half the battle. Once a visitor arrives on your site, you need to make sure you’re providing an experience that drives further action. By creating custom landing pages tailored specifically to each of your PPC campaigns, you can ensure the messages align. Be sure the page is also clean, simple and includes a clear call to action.
4. Test, optimize, repeat. Always launch multiple variations of a billboard and keep an in-depth eye on the results. Over time, you’ll learn what works and what doesn’t, and be able to replicate your successes. The more you test and optimize your ads, the better your ads will perform, and the higher your returns.
PPC is a prominent part of Search Engine Marketing. Our PPC agency in Kochi will stay consistent with your goals and provide you the best digital marketing services.
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