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Welcome to the fun world of digital advertising, where everyone starts off asking an equivalent question:
What even is digital advertising?
If you’re not Steve Jobs and didn’t realize how important digital advertising was getting to be in building a corporation in 1984 (the year Apple’s iconic commercial launched), this is your OFFICIAL invite into the club.
Let’s be honest, none of us got the memo as quickly as Jobs did. Yet, we will all learn a valuable lesson from him.
Digital advertising can catapult a business, like Apple, into success and make raving fans from your customers (this is advice from a corporation that reached a $1 trillion valuation in 2018).
What is Digital Advertising?
Digital advertising may be a strategy that promotes a product online. This promotion happens on social media platforms, search engines, websites, or maybe in your inbox. Essentially, digital advertising is promoting your product or services to people on the web.
And (just to drive home the point) it’s a huge part of the marketing industry right now.
In 2018, Facebook made $55 billion in advertising revenue. That means that marketers paid them a cumulated sum of $55 billion to advertise their products on Facebook platforms.
Like we said, digital advertising is quite an enormous deal.
It also can be mentioned as “online advertising” or “paid media.” All of those terms just mean that you’re promoting a product online with the hope of starting conversions (i.e., users to sign up for your email list, people to buy your product, etc.).
How Does Digital Advertising Work?
When Apple ran its iconic ad in 1984, everything was pretty simple. While they had to wait until 2000 to be able to run a Google ad for their products, there wasn’t much competition trying to steal their customers online when they could finally launch online ads.
Which is that the total opposite of what digital advertising is today? Customers in 2020 have tons of options when it involves who they need to buy their products from, and this rise in options has made online advertising a bit more complex than it wont to be.
But, don’t worry. At DMC Online we’ve blog posts and courses which will teach you the foremost up-to-date information about paid media because it stands today. While this might seem overwhelming, it all starts to form sense the more you study it.
For example, digital advertising requires you to possess a traffic campaign and it all starts together with your customer.
To create a web advertising strategy that works, you’ve got to make the proper ad for your audience. It needs to be something that makes them stop scrolling and think, “Wow, that’s exactly what I need.” That ad is going to make your prospects convert—remember, this is marketing lingo for getting users to sign up for your email list, people to buy your product, etc.
And if this were 2000 again, you’ll stop there. But…digital advertising requires a bit more effort now.
Part of this strategy also involves building relationships with your audience by giving them free value and showing them that you’re the business they want to buy from. It also involves doing audits on your ads to seek out ways to enhance them and increase your conversions.
You’ve presumably spent the bulk of today watching different sorts of digital advertising (we’ll explain how within the next section). Let’s look at some examples!
(NOTE: Need a hand together with your digital marketing efforts? Or maybe you only want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the newest deal from DMC Online, and you’ll get on your thanks to helping your business grow.)
Examples of Digital Advertising
If you’ve spent anytime online today chances are that you’ve seen some form of advertising. That’s because it’s really…everywhere.
For example, Mazda is using Twitter to promote their new model, MazdaCX30 (as you can see by the “Promoted” text in the bottom left-hand corner):
Industrious HQ, a coworking space located in Los Angeles, is running paid media on Instagram (notice the Sponsored text under their name):
And even Office Depot is running ads on websites, like Forbes:
So, unless this article is that the first piece of Internet content that you simply have touched since you awakened this morning, likelihood is that you’ve spent tons of your time looking at digital advertisements—whether you realized it or not.
And that’s because business owners, agencies, and marketers are now on the train that Apple hopped on over 3 decades ago.
It’s is a huge market (obviously). Businesses around the world have figured out that with digital advertising’s ability to target specific audiences they can create more customers and double their business.
And that’s a really big deal.
(NOTE: Need a hand together with your digital marketing efforts? Or maybe you only want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DMC Online, and you’ll get on your thanks to helping your business grow.)
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